Archive for November 2008
November 10, 2008 | 
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Australian Website Design Professionals
If Content is king, then, original relevant content is the Ruler of the land. We regularly receive emails or phone calls from customers who complain that they have written a Blog or an article and they still don't have any sales. This is all our fault, because we told them to get a blog. That's true...We did say that, however, we also re-inforced to them that there is absolutely no point in installing a Blog if you do not use it correctly. By correctly, we mean, adding to it on a regular basis, promoting it and using it as a marketing tool for your Business, Product or Service. There are more than enough dead blogs out there, that do nothing more than.....nothing.
If you are passionate about a subject, Your Business, a hobby, then a Blog is by far the best means available in getting your message out there. You will find that the most popular Blogs in internet land are the ones that are updated regularly, are passionate and are relevant about whatever subject they are writing about.
One of the biggest problems associated with blogging has nothing to do with the lack of traffic coming to their site. It is something more insidious than that and that is Bad content. To take it one step further, it is badly written content that is not original at all. Read the rest of this entry »
Posted in Blogs | 
Tags: australian seo specialists, Blogs, content, dead blogs, original relevant content, plr articles | 
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Australian Website Design Professionals
The following Tips are just that, Tips or ideas. They are certainly not definitive, nor are they exhaustive, but purely given as a guide, nothing more, nothing less.
Please feel free to add to them as and when you see fit:
1. Create original relevant content.
2. Add fresh relevant content on a regular basis.
3. Create content where it's principles remain valid, if possible, for years to come.
4. Write as if you are talking with friends or family, not the search engines.
5. One (1) Subject, One (1) Post. Keyword relevant rich content. Read the rest of this entry »
Posted in Blogs | Tags: Australian Search Engine Optimisation Specialists, blog, google, internal links, msn, optimisation, optimization, relevant content, search engines, yahoo | Comments
Australian Website Design Professionals
Have you ever sat down and really considered what you want your website to do. Is your website a true reflection of you, your business, your products and services ?
Does it sell a Product ?
Does it sell a Service ?
Does it provide useful and relevant content ?
Will you update the content with relevant fresh content on a regular basis ?
Does it interactive with it's visitors ?
Do your website visitors understand what it is that you are presenting and more importantly, is there a clear path or navigation for them to follow ?
What are you communicating to your website visitors ?
Are Your Graphics correctly optimised for the web ?
Are your Headlines correctly formatted ?
Correct use of H1, H2, H3 ?
Does your website content flow and makes sense ?
Do you understand your website's statistics ?
Do you read and dissect your website statistics ?
The above are just a few of our thoughts in relation to websites in general. We are conducting a website review weekend this weekend and I know we will be pulling apart Hosting Impact's website, as a direct result of some of the above questions.
Anybody can throw together a website, however, in this day and age, more than at any other time, it is imperative that your website can be found and found easily and has the following functions, quick to load, easy to navigate and includes fresh relevant information. Simple isn't it.
Contact Hosting Impact for Our Free SEO Report that highlights key features within your website.
Until Next Time ...
SEO Steve
Hosting Impact - Australian SEO Specialists
Thanks to the internet, people from different parts of the world are now able to communicate and interact with each other more now that at any other time in history. The interent has provided a medium in which to express and convey your feelings, thoughts, products or services. One of many mediums available to us are Blogs. In some cases, Bloggers have earned fame and fortune and then of course their are bloggers that don't. Where you fit into the grand scheme of things is totally up to you, your subject and of course, what and how you write.
Basically, blogging was originally created as an online journal or diary where people were able to express their thougths and let their website visitors read about it. Today, blogging is now considered to be one of the more popular and effective ways to interact and share their point of view. I admit, when Blogs came into being, I thought, nah, We have emails and websites, thats enough, it has to stop somewhere, I just don't get it. How wrong was I, i freely admit it. I have been wrong about heaps of things in the past and I have absolute confidence in my ability to be totally wrong about things in the future.
What can you blog about. Your Life experiences, good, bad and ugly. A particular product or service either from a customers point of view or from the business itself. Business Blogs are growing in popularity. Blogging can definitely make you famous or infamous. So, how can you become famous through blogging and how can you take advantage of your blogging website that it can generate you some extra cash? Read the rest of this entry »
Posted in Blogs | Tags: australian seo specialists, australian web design, blog, blogging, business blogs, hosting impact | Comments
Australian Website Design Professionals
1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. More importantly, update with fresh, relevant content.
2. Allow customers to ‘opt in' to get discounts and special offers. Place a link on your site to invite customers to ‘opt in' to get a monthly newsletter or valuable coupons.
3. Include a ‘Book Mark, Add this site to your Favorites and a link to your Social Media sites such as Twitter'.
4. Add a link ‘Recommend this site to a Friend' so that your website visitors can email your website link, with a prewritten title, "Thought you might be interested in this", just by clicking on it.
5. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us' link on each page. Click on the following links as an example:
Main Website: www.hostingimpact.com
Sub Domain: http://www.sydney.hostingimpact.com/
Bonus 2 Tips
a. Create a FAQ page which addresses the most commonly asked questions about your Products and Services.
b. Ensure that each page on your website is optimised correctly and has appropriate titles and keywords so that your customer can find their way back to your site.
We trust you have found this post of benefit and please feel free to contact Hosting Impact for additional information or assistance.
Until Next Time ...
Jade - Hosting Impact Support
Happy Blogging
SEO Steve
Hosting Impact - Web Design
Posted in Website Traffic | Tags: hosting impact, repeat traffic, search engines, seo specialists, Social Media, tell a friend script, twitter, Website Traffic | Comments
Australian Website Design Professionals
There are numerous effective ways to increase website traffic and create good search engine rankings and the ones listed below are not the only tried and tested methods available. If you would like to include some, please email us.
- Create a website with valuable relavant content, products or services.
- Place primary and secondary keywords or keyword phrases within the first half of your web page content and spread them evenly throughout the document.
- Research and use the right keywords/phrases to attract your target customers. Do not stuff keywords within your website, you will be caught. You have been warned.
- Use your keywords in the right fields and references within your web page. Like Title Tags, Meta Tags, Headers, Alt Tags etc.
- Keep your website design simple so that your customers can navigate easily between web pages, locate the information they need and most importantly, your website loads quickly.
- Update and add fresh, new relevant content on a regular basis.
- Use online tools and utilities to keep track of how your website is doing. Visit and Bookmark www.HostingImpact.com/free_tools.htm for a vast range of FREE WEB TOOLS.
- Monitor your competitors and the top ranked websites to see what they are currently doing.
- Use reports and logs from your web hosting company to see where your traffic is coming from. A great programme is Webalyzer and it provides a wealth of infromation, from search strings to links etc...
- Make your customer visit easy and give them plenty of ways to remember you and return in the form of newsletters, free reports or consultation etc.
- Demonstrate your product knowledge or service expertise by writing and submitting articles for article websites so you are perceived as an expert in your field. Please remember to include your signature adn links in all submitted articles.
- Treat your website as a dynamic, ever changing sales and marketing tool and your customers will too.
Should you renew your domain name for a long period of time and if so, how long is long enough ? We know of countless examples of where a Domain Name has expired and been lost and has subsequently been purchased by somebody else.
This can be avoided simply by looking at the length of time you have registered your domain names. For the sake of your brand and peace of mind, consider registering it 5 or 10 years. Please ensure that you have a valid email address when you register your Domain Name and it is kept valid and up to date. Sounds simple doesn't it, however, when customers say that they did not receive any notification, this is one of the first things that we check and 99.9% of the time it is because they are no longer using their hotmail address.
Does registering your Domain Name for 5 or 10 years benefit you within the Search Engines, who knows..who cares, the important thing is to secure your brand. Search Engine Optimisation can be achieved via far more effective means.
By registereing your Domain Name for an extended period of time, it saves the hassle of dealing with the annual process of renewing them every year.
If your domain name expires and is released to the open market, there's a good chance that someone will register your domain name immediately after it expires. If, for whatever reason, you don't renew your domain name, someone watching a 'watch list' of expiring domain names will try to capitalise on the online business that you've built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for several years, your domain name won't expire for a while, and it won't be opened up to expired domain name buyers.
Please visit http://www.hostingimpact.com/domains.htm to Manage your exisitng Domain Name.
Please feel free to contact Hosting Impact for additional information or assistance.
Until Next Time ...
Happy Blogging
Hosting Impact - Order Your Domain Now
SEO Steve
Hosting Impact - Australian Search Engine Specialists
Website Traffic is the most essential thing for a website to become a successful internet based business. Aside from ensuring that you have great products and services to sell, you do need traffic, quality traffic, to be successful.
If you already have a website and yet think that you're not getting the traffic that you want to have or should have, then it's maybe time to review, your current website.
You should always be on your guard and be ever mindful of your competitors websites and review how they are achieving their results. Is it becasue of traffic and if so, How, Where, Why, When.
Generating traffic or more quality traffic to your website, is not as difficult as you might imagine. However, what may be difficult for some webiste owners, is the fact that they may need to do it themselves or engage the services of a company to assist. It is no longer a case of I have built my website, where are my customers. Does not work that way and I seriously doubt it ever did.
Here are three ways to increase your traffic starting from yesterday.
1) Viral Marketing
Viral marketing is a cute little buzz word being thrown around at the moment, however, this cute little buzz word effectively allows you to spread the word about your company and product with minimal cost. This is a marketing method that can be used intelligently, whereby you can attach your company’s name, signature, product or link to any available media such as a You Tube, Twitter, Face Book, Linked In or Community Forum etc.... If used correctly, your website will generate additional traffic as your post, input, video or thread is passed from pillar to post.
2) Correct keywords or keyword phrases for your website
Search engines look for certain keywords that they then display in their results page. So it naturally follows that by having the right keyword and relevant keyword phrase is a high priority for ranking high within the search engines. Case in point: Client wants to be number 1 for the term "Real Estate" however, after much convincing the term "Port Stephens Real Estate" is used, as it is a much better selection ofa keyword, plus, it certainly is not as competitive. End result, the customer is satisifed with the results and they also get a better understanding of why and how relevant keywords work.
3) Write Articles that can lead traffic to your site
Consider submitting articles to websites that contain the similar subjects to yours. For example, you sell car parts, then write press releases and articles about cars and car parts. Include your website description and services at the end of the article. Please remember to include your link. There are a number of Article Submission places that encourage you to write and submit articles on your area of expertise. These articles are then used by other websites on the proviso that the article remains in tact, complete with your link.
End of the day, it comes down to the same rules, if you like and that is that you need to take full responsibility for your website and it's results or lack of. Don't have the expertise, that's ok, contact a company that does, but either way, you still need to do something.
Hosting Impact - Support Desk
Doing something and attempting something is far better than not doing anything and expecting results and or changes.
Until Next Time ...
Happy Blogging
Posted in Website Traffic | Tags: article writing, Australian Search Engine Optimisation Specialists, correct keywords, facebook, linkedin, port stephens real estate, relevant content, Search Engine Optimisation, seo specialists, seo steve, twitter, viral marketing, Website Traffic, you tube | Comments
Australian Website Design Professionals
It is highly recommended to consider using your targeted keywords within the page title itself. The title tag is different from the Meta Tag, however it is worth considering it in relation to them. Whatever text you place within the Title Tag (ie: between the <title> and </title> portions) will appear in the title bar of the browser and this is what your website visitors and more importantly the Search Engines will see when they visit your web page. Additionally, some browsers may append whatever you place in the Title Tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA.
The Search Engines may decide to rank your web page based purely on the actual text you use within the Title Tag.
If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be optimised accordingly. The Title Tag of each page i.e. the keywords you use on that page and the keyword phrases that you use in the content will draw traffic to your site. Although the Title Tag on each page must reflect the actual content of that page, it is to be used in conjunction with the Meta Tags, Description and keywords, if it is to be ranked highly for your preferred keywords.
The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so ensure that you capture all the keywords and phrases you need for each product, service or information page.
One of the most common mistakes made by small business owners when they first design their website is to place their business name in every title of every page. Identify what your product or service is and use that title within the Title Tag.
One last thing to consider when writing your Title Tag is to avoid using words like "and", "at" and "the" as they will have no direct impact on your keyword preference. Everything you do on your webpage should be directed to improving your search engine position.
We trust you have found this post informative and please feel free to contact Hosting Impact for aditional information or assistance.
Until Next Time ...
Happy Blogging
Hosting Impact - Support Desk
SEO Steve
Hosting Impact - Australian Search Engine Specialists
Australian Website Design Professionals
All websites needs visitors. Gee, what a profound statement, no I can not take credit for that. How original, all websites needs visitors. Sounds simple doesn't it, yet we, Hosting Impact, receive phone calls and or emails daily from website owners that had their websites designed by other companies and want us to provide them with a FREE SEO Report. We gladly do this report as it identifies key SEO factors that, if addressed, will improve how the search engines currently look at them.
The conversation with the customer normally goes like this:
Hosting: Good Morning, Hosting Impact, How may we help you ?
Customer: I have a website and want you to do your FREE SEO Report.
Hosting: OK, How long have you had the website for ?
Customer: about 4 years and we are not being found in the search engines ?
It is at this point, judging from the tone of the customer, that we can also summise that they have not changed, altered and or added information, relevant information to it. The conversation normally ends with the customer saying, "The web design company isn't as good as we thought they were and we have been ripped off. Our response, In some cases, yes that may very well be true, however, in a lot of cases, web designers are not by nature, SEO Specialists or even SEO aware. Nor should they be, it is a different ballgame all together. Additionally, you had this designed 4 years ago. 4 years is a long time in the internet and a lot of things have changed, have you changed your website at all in 4 years ?
Hello.....Hello...Are you there ?
There are certain design principles that have evolved that will certainly assist in search engine optimisation, but overall, web design is not to be confused with true SEO. That is like going to a dentist and asking, while your there, can you check my blood pressure and give me a clean bill of health. It aint going to happen.
A major source of traffic for most sites on the Internet is search engines like Google, Yahoo and MSN, etc. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.
Major search engines use crawlers or robots to index websites to list on their search result pages. Once they have it indexed, they read the content of the page, record it in their own database and then display it as people search for it. Simplistically speaking.
If you want to make your site indexed easily, you should avoid using frames on your website. Frames are so yesterday. That is all we really need to say about that.
Refrain from presenting important information in Flash movies or within images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking may be affected dramatically.
Use meta tags accordingly on each and every page of your site so that search engine robots know exactly what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot's job easier so they will crawl and index your site more frequently.
Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.
Use Correct Title Tags when addressing your website.
Use Precise Meta Tags
Use Exact Description
Use Good Content
Use Correct Keywords
Use Alt Tags
Update With Fresh Content On A Regular Basis
Do Not Spam the Search Engines
Do Not Keyword Stuff Your Web Page - Do so at your own peril- You Have Been Warned
By adopting the above Do's and Dont's, you will be better received within the search engines.
Depending on the amount of feedback we receive, we will design a website live, brand new and show everybody the entire process, from start to finish. How to do it correctly. You can sit in and watch the entire process. There will be no charge, it will be completely free, we will not hide any aspect of it. At the end of it, you will be able to use the exact same principles on your own website. If this is of interest, please contact Hosting Impact accordingly.
We trust you have found this post of benefit.
Until Next Time...Happy Blogging
Happy Blogging
Posted in Search Engine Optimisation | Tags: alt tags, Australian Search Engine Optimisation, Australian Search Engine Optimisation Specialists, australian web design, correct keywords, css cascading style sheets, free seo report, google, hosting impact blog, meta description, meta tags, msn, relevant content, seo factors, seo specialists, title tags, website optimisation, yahoo | Comments