Protecting Your Brand - Domain Names
Your Domain Name or Names are a vital component of your Business identity. They are not only an integral part of your online business but they are also an effective and efficient marketing tool.
The majority of businesses, register their business name/s as their preferred Domain. Where possible and depending upon which Country you live, it may be prudent to secure the .com and .com.au version of your Domain name.
In our case, we secured www.hostingimpact.com www.hostingimpact.com.au www.hostingimpact.net and www.hostingimpact.net.au
Why ? Simply to protect our brand. We have heard horror stories whereby an Australian Business has secured their .com.au domain and have left their .com domain name available. Their opposition have come through and registered the .com version and then built a site along the same lines and yes you guessed it, customers would forget to type the .au extension and go to the opposition. Let’s be honest, for the sake of around $15.00, why would you not secure it.
If you’re not ready to design and develop your website just now, thats ok, however, registering your domain name is still an important step to consider. The added advantage of securing your domain name, is the fact that you can then create personalised email addresses, e.g. support@hostingimpact.com instead of yourbusinessname@hotmail.com
Congratulations, you have secured your Domain Name, now what….Please ensure that your Domain details and registrant contact email address remains valid and up to date.
For additional information regarding Australian Domain Names please visit www.auda.org.au
Search for your preferred Domain Name here.
We trust you have found this post of benefit and should you require additional information please do not hesitate to contact us accordingly.
Until Next Time …
Happy Blogging
SEO Steve
Hosting Impact - Australian Domain Names

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