Australian Website Design Professionals

It is highly recommended to consider using your targeted keywords within the page title itself. The title tag is different from the Meta Tag, however it is worth considering it in relation to them. Whatever text you place within the Title Tag (ie: between the <title> and </title> portions) will appear in the title bar of the browser and this is what your website visitors and more importantly the Search Engines will see when they visit your web page.  Additionally, some browsers may append whatever you place in the Title Tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA.

The Search Engines may decide to rank your web page based purely on the actual text you use within the Title Tag. 

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be optimised accordingly. The Title Tag of each page i.e. the keywords you use on that page and the keyword phrases that you use in the content will draw traffic to your site.  Although the Title Tag on each page must reflect the actual content of that page, it is to be used in conjunction with the Meta Tags, Description and keywords, if it is to be ranked highly for your preferred keywords.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so ensure that you capture all the keywords and phrases you need for each product, service or information page. 

One of the most common mistakes made by small business owners when they first design their website is to place their business name in every title of every page.  Identify what your product or service is and use that title within the Title Tag.

One last thing to consider when writing your Title Tag is to avoid using words like "and", "at" and "the" as they will have no direct impact on your keyword preference. Everything you do on your webpage should be directed to improving your search engine position.

We trust you have found this post informative and please feel free to contact Hosting Impact for aditional information or assistance.

Until Next Time ...
Happy Blogging

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SEO Steve
Hosting Impact - Australian Search Engine Specialists