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Ask as many people as you can find, the following question … what is Search Engine Optimization (SEO) ? and you will receive different answers.

 

For simplicity, let’s agree to use the following as a starting point. SEO can be defined as the process of making changes to the content, code and structure of your website to make it more accessible to search engines by providing clearly defined keywords and or keyword phrases of your niche.

 

Search engine optimization is not and never has been about tricking or scamming the search engines.

Granted, in the “Early Days” you only had to place a keyword here or there and you were basically given the number 1 spot. That proved to be both good and bad, however, as search engines evolved and they do and will continue to do so, you will need to ensure that your website is correctly optimised.

 

Optimisation is about understanding what elements search engines look for on a webpage to help in determining the relevance of that webpage for a particular keyword or keyword phrase. By understanding these elements and making the relevant adjustments to your webpage, you can improve your rank for a search term.

 

As we all know, Search engines use “spiders” or “crawlers” to visit your Web site and index the information accordingly. This information includes the content, as well as some coding aspects used to construct your webpage or website.

 

When designing or building your website, there are two simple things to take into consideration. Firstly, your website visitors and Secondly the Search Engines. Told you it was simple. Get those two aspects correct and you are grining. Don’t however, rely on building it once and then leaving it there, to be ranked highly for your keywords, both long tail and short tail, you must constantly work it. Look at it like exercise, if you don’t exercise your body and muscles, they waste away, same with your website, if you don’t consistently add new information, promote it and work it, it to will waste away and join the other forgotten websites languishing at the bottom of the internet pit.

 

Please feel free to read more on Saerch Engine Optimisation by visiting this link http://www.hostingimpact.com/search_engine_optimisation.htm

 

and use Our Free SEO Tools here

 

http://www.hostingimpact.com/free_tools.htm

 

In the next couple of posts we will talk more about Search Engine Optimisation.

 

Until Net Time …
Happy Blogging

 

SEO Steve
Hosting Impact - FREE SEO Tools

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