Posts Tagged ‘alt tags’

Free SEO Tools to assist you in improving your website

Owing to a limited amount of time available to me this afternoon, I will only list the Top SEO Tips for your consideration. When time permits, I will come back and expand upon the list and provide reasons for them. This is simply because, I have spoken with 4 Customers today and each conversation and response has gone along the same lines.

So here they are and in no particualr order of importance:

Website Title – Relevant Title Tag for that Page
Tags – Correct use of H1, H2, H3 and of course Alt or Alternate Tags
Relevant Original Content on each page – Keyword rich – 1 subject (Ideally) per page
Incoming Links -  Incoming Links from Authority Websites
Internal Links – Linking to pages deeper within your website
Keyword Density- Correct keyword ratio per page is extremely vital. DO NOT KEYWORD STUFF IT.
Sitemap – Helps to direct Search Engines and Visitors to all of your website.
Meta Tags – Do not overlook this often overlooked component. Read the rest of this entry »

Free SEO Tools to assist you in improving your website

Spoke with a customer this morning and it was during this conversation that the question was asked, what does SEO mean ? What is a backlink ? What is a Blog ? and what the hell is Twitter ?

It is so easy to believe that everybody knows and understands what seo is, or a backlink and not to mention Twitter and more importantly what it can do for you. But alas poor Yorick, that is not always the case and with that in mind, we now pressent a brief Glossary of SEO Common Words.

This Glossary is by no means complete and final and is given purely as a guide.

AdSense – is an effective way for publishers, regardless of size or experience, to display relevant Google Ads within their website’s content pages. The ads are related to your website content and as such, appeal to your website visitors. This helps in monetizing your website. 

AdWords –
Google’s advertising service for displaying Ads of your website as paid inclusion.
More details can be found at http://adwords.google.com/

Algorithm – is an operational program rule that determines how a particular search engine, like Google, Yahoo and MSN, indexes content and then displays it accordingly.

Alt Tag -
A tag that provides alternative text for visually impaired users.
Search engines may pick this text instead of graphical images.Anchor text
Anchor text is the visible text in a hyperlink.
Search engines may pick this up for ranking, although this in itself is no guarantee of a higher search ranking.

Backlink
– As the name suggests are inbound links from another web page, pointing to your website.
 

Blog -
Blogs are also known as weblogs. An online Diary with the owner posting random comments, promoting products, services, or information. Posts are made on a regular basis and are increasing in value to both the users and the search engines.

Crawl
– When a search engine visits your website and extracts your content for search results.

External links
– A link that forwards to a website outside the home domain name (third party).

Flash Intro – An animated short introduction. The website sits behind the Flash Intro and visitors can skip them as a general rule.

Internal links
– An Internal link is a link that points to another page within the same website or Domain. Interal Links can also be utilised for navigation purposes.

Javascript
– A script language that can be embedded into the HTML of a webpage to add functionality.

Link Farm
– A set of interlinked web pages or websites that have been built for the sole purpose of increasing the number of incoming links to a web site, thereby with the aim of increasing link popularity and search engine rankings. TO BE AVOIDED AT ALL COSTS.

Meta Tag -
A special HTML tag that provides information about a Web page.
Generally used for search engines to describe your website. Please read more about Meta Tags and their Hidden Advantage

PageRank (PR) –
Google’s method to determine a webpage’s relevance, popularity and importance through the quality of sites linking to it.

Referring Page – A Website visitor clicks a link from another website and is directed to your website. The originating website is called the referring page.

SEO –
An abbreviation for Search Engine Optimisation (Optimization). Involves strategies to optimize and promote your website in a proven technique, all with the aim of improving your search engines ranking.

Spam -
Excessive manipulation to influence search engine rankings.  TO BE AVOIDED AT ALL COSTS.

The above is by no means complete and there are numerous good sources for more detailed explanations.

We trust you have found the above of some benefit.

Until Net Time …
Happy Blogging

SEO Steve
Hosting Impact – “Helping You To Make Money Online” 

Australian Website Design Professionals

All websites needs visitors. Gee, what a profound statement, no I can not take credit for that.  How original, all websites needs visitors. Sounds simple doesn’t it, yet we, Hosting Impact, receive phone calls and or emails daily from website owners that had their websites designed by other companies and want us to provide them with a FREE SEO Report. We gladly do this report as it identifies key SEO factors that, if addressed, will improve how the search engines currently look at them.

The conversation with the customer normally goes like this:

Hosting: Good Morning, Hosting Impact, How may we help you ?
Customer: I have a website and want you to do your FREE SEO Report.
Hosting: OK, How long have you had the website for ?
Customer: about 4 years and we are not being found in the search engines ?

It is at this point, judging from the tone of the customer, that we can also summise that they have not changed, altered and or added information, relevant information to it. The conversation normally ends with the customer saying, “The web design company isn’t as good as we thought they were and we have been ripped off. Our response, In some cases, yes that may very well be true, however, in a lot of cases, web designers are not by nature, SEO Specialists or even SEO aware. Nor should they be, it is a different ballgame all together. Additionally, you had this designed 4 years ago. 4 years is a long time in the internet and a lot of things have changed, have you changed your website at all in 4 years ?

Hello…..Hello…Are you there ?

There are certain design principles that have evolved that will certainly assist in search engine optimisation, but overall, web design is not to be confused with true SEO. That is like going to a dentist and asking, while your there, can you check my blood pressure and give me a clean bill of health. It aint going to happen.

A major source of traffic for most sites on the Internet is search engines like Google, Yahoo and MSN, etc. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors. 

Major search engines use crawlers or robots to index websites to list on their search result pages. Once they have it indexed, they read the content of the page, record it in their own database and then display it as people search for it. Simplistically speaking. 

If you want to make your site indexed easily, you should avoid using frames on your website. Frames are so yesterday. That is all we really need to say about that.

Refrain from presenting important information in Flash movies or within images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking may be affected dramatically.  

Use meta tags accordingly on each and every page of your site so that search engine robots know exactly what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently. 

Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load. 

Use Correct Title Tags when addressing your website. 
Use Precise Meta Tags
Use Exact Description
Use Good Content
Use Correct Keywords
Use Alt Tags
Update With Fresh Content On A Regular Basis  

Do Not Spam the Search Engines
Do Not Keyword Stuff Your Web Page – Do so at your own peril- You Have Been Warned

By adopting the above Do’s and Dont’s, you will be better received within the search engines.

Depending on the amount of feedback we receive, we will design a website live, brand new and show everybody the entire process, from start to finish. How to do it correctly. You can sit in and watch the entire process. There will be no charge, it will be completely free, we will not hide any aspect of it. At the end of it, you will be able to use the exact same principles on your own website. If this is of interest, please contact Hosting Impact accordingly.

We trust you have found this post of benefit.

Until Next Time…Happy Blogging
Happy Blogging

SEO Steve
Hosting Impact – Australian SEO Specialists 

Australian Seacrh Engine Optimisation Specialists

Search Engine Optimisation is a competitve business. You have to arm yourself with not only the proper knowledge but also the correct tools to make your web site stand out from your competitors.

Each day, more and more sites are clambering to optimize their rankings and if you lose your guard, or worse, not continue to work your website and add relevant new content to it, you may just get trampled on and be left in the abyss filled with so many non effective websites.

Search Engines and in particular the big three, Google, Yahoo and MSN are the most widely used Internet tools used today by internet users. The Search Engines use certain algorithms to index or crawl websites and it is every website owner or webmaster’s goal to be number 1 for a particual search string.

The majority of people that use Search Engines use only the first page top ten search results, when looking for a particular thing. It is generally acknowledged that people do not normally search past the first three pages. So being found within the first page and in particular the top three, for a specific search string, should be everyones aim.  Being found within the top three three is considered a barometer of a sites success in Search Engine optimization.

You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site equals more leads for your Business and the more leads you receive equals more potential sales.

However, it is essential to grab a hold of that top spot or make your ranking even better. Each day is a new day for all websites and with each new day comes the opportunity to make them rank even higher or better using correct Search Engine optimization Techniques. Be ever mindful, that the major Search Engines and indeed all Search Engines constantly change or alter their algorithms to prevent manipulation by spammers and the like.

So just what is Search Engine optimization and why do you have to use it? The answer to why you have to use it is an easy one. You need correct Search Engine optimization to rank your website highly within the (SERP) Search Engine Ranking Position. Simple, Higher position means more exposure, means more potential sales or leads.

Implementing correct Search Engine optimization techniques allows you the benefit of generating potentially higher traffic volumes. If you can increase your traffic to your website by 10% over a two month period and increase your sales as a direct result of that increase in traffic, then that can sometimes be the difference in just getting by and making a substantial profit.

So once again, what is Search Engine optimization? Search Engine optimization is utilizing tools and methods in making your site top ranking in the results of Search Engines.

Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search Engine optimisation requires a lot of work to be fully realised. There are many aspects you have to change or add within your web site to receive higher or better Search Engine optimization results.

With the upcoming Posts, we will discuss in detail the many factors that make up Search Engine Optimisation, which include keyword phrases, keywords, meta tags, title pages, alt tags and our favourite, content. Not just any old content, but relevant, keyword rich content that is directed towards a specific product, service or solution. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to Search Engine optimisation and we will address this in due course.