Why Not Having a Mobile Website is Costing You Customers

Why Not Having a Mobile Website is Costing You Customers Consumers now turn to their mobile/ smartphones and  tablets for product purchases, directions to businesses, and more.   For small companies to create their own mobile website is a must. In fact, not having a mobile website for your website now runs the risk of losing both current and potential customers. Local Searches on mobile devices Local Search Association, is one of the world’s largest print, digital, and social media trade associations, the state that the amount of local searches via  mobile phones and mobile tablets quadrupled in 2012 alone. By the end of 2015, this number is expected to be even higher. When society utilizes their mobile devices to search, they are looking for results quickly, whether it be finding directions or researching a new product or service before purchasing. If your business does not ’t have a mobile site that’s optimized to be viewer-friendly for consumers, there is a great likelihood that they will continue their local search to a company that does –  Your competition. Problem Websites Although mobile users may find your traditional website when performing a search, they’ll more than likely experience slow load times and heavy graphics that aren’t designed for mobile viewing. In addition, if you have an outdated website that uses Flash , they may not be able to view your site at all from a mobile device like an Apple device eg Iphone, Ipad etc Your potential new customers, will probably look at another local business that has a mobile website that’s easier to load and view. In fact, at...

No one can guarantee a #1 ranking on Google

Number 1 Ranking on Google for Small Business Websites Hosting Impact’s Search Engine Optimisation Team are often asked by Customers, both old and new, “We want our small business website to be Number 1 on Google for our website. Can you guarantee our Small Business Website will be Number 1 on Google and when will this happen ?” Simple Answer – NO Guess What – We can not and will not guarantee this will happen. There are so many factors to take into consideration, that we will never make that guarantee. We will advise you on what we honestly believe may happen and over what period of time we believe it may also happen, but that is far from guaranteeing a Number 1 position within the Search Engines. We will provide you with tried and tested best practices and results from previous SEO Campaigns and allow you to base your findings on those. Please read below a paragraph from Google in relation to this: No one can guarantee a #1 ranking on Google.Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever. The entire document can be found here in relation Guaranteeing a Number 1 Position on Google for a Small Business Website For additional information regarding Hosting Impact’s Search Engine Optimisation Programs, please contact us...

Local Search Engine Optimisation (SEO)

Small Business Local Search Engine Optimisation How can Local SEO can help your Small Business generate more sales and profits from your small business website. The internet has simply become the newer and bigger version of the old yellow pages, and it is considered the “new” source for any information imaginable. Online searches do not only involve big corporations; people are also using the internet to search for suitable local products and relevant services in their area. Local Area Search – Small Business Search Engine Optimisation In fact, statistics show that well over 1/2 of all local searches result in purchases – which when you think about it, it is huge.  Additionally, a large percentage of people who search for local small businesses online will follow-up offline by either calling the business or actually visiting the physical store. Studies show that most internet searchers concentrate solely on the businesses that show up on the first page of the results – and most never go past the first page at all. So as you can see, it is imperative that your small business website have a strong online presence so your business can be seen by not only local customers but also by others who are searching for what your business is offering. To ensure that you do not block local consumers from finding your business online, local SEO should be a top priority. With a solid SEO plan, your business website will eventually find its way higher in the search engine results, which means more leads, sales, and profits. It must be said, that you will not find your...

How well does your website fair on first impressions ?

  They say that first impressions are everything, this fact is indisputable. The internet is an ever evolving beast and how a small business website looks, also needs to evolve.  It’s not so much, keeping up with the Jones’s” but keeping up with the internet is as important as your place of Business, your Business Logo, Business Stationery and or overall Business brand. The first time you lay eyes on just about anything in life, it normally is followed by an immediate opinion and or judgment, good, bad or indifferent of what you are seeing. The same applies to your Customers, when viewing your business and right down to your Small Business website. Since your business website is a virtual immediate representation of your company, your potential customers will judge the quality of your business simply based on how your website looks, feels and behave. Added to that, should your website visitor not find or locate relevant content on your website that clearly shows them how you can help, they will and often do use the back button and  they’re goneski. Of course, it is not always true that a small business is as only as good as the appearance and quality of their website. But in the minds of most consumers, it is. As a part of human nature (The Person not the Band) most people are interested in things that “awe” them. Think about dating, buying a home, buying a car, and the list goes on, it is based on awwwww or emotion… When your website has nothing unique and interesting to offer your website visitors, then...

8 Point Checklist for a Successful Website

Successful Website Checklist – 8 Points to Consider See Our Quick 8  Point Checklist for Your Website below: Yes/ No -Is your Website Design older than 2 years? Yes/No – Does your Website Design and information still reflect your business? Yes/No – Have you updated any of your Website content in the last 2 months? Yes/No – Are you blogging/or posting at least once a month? Yes/No – Do you use any form of Social Media eg Facebook / Twitter ? Yes/No – Is your Website connected to your Facebook page? Yes/No – Do you have a Mobile Website ? Yes/No – Are you using Videos to promote your business? SCORE –  Any more than 2 No’s – (your Website needs help – Contact Local Small Business Website Marketing Specialists) Want a website that is built to captivate your visitors? Contact us for your free, no-obligation consultation. During this quick meeting, we will explain exactly how we can turn your website from an “expense” to...

Free Giveaway of the Day

Free Licensed Software Giveaway of the Day             Bookmark this page and return often as we bring you links to Free Licensed Software Giveaways every day. FREE LICENSED SOFTWARE GIVEAWAY OF THE...

Is Your Local Small Business Website Profitable !!!!

“Is Your Local Small Business Website Profitable… or Simply Draining Your Profits ?”   Many businesses today have websites that are NOT generating  results when it comes to bringing in more leads, customers, and profits. The problem is that many small business websites are missing some CRUCIAL components that are required to make the website WORK FOR THE BUSINESS. We are GIVING AWAY…. a FREE Report to assist you the Business Owner in having a profitable website.   In This FREE Report, You Will Learn:     Why Your Website May Be Lacking Key Features     What Makes a Website “:Profitable”     Critical Website Mistakes that Business Owners Make     and MORE!   Excerpt from our Free Report: Today, every business – big or small – needs to have a website. Times have changed and in order for businesses to stay ahead of their competition, there is no question about the fact that having a website is a key factor. However, simply having any old website will not do.  There is a very big difference between a website that inspires a potential customer to do business with you, versus one that inspires a potential customer to run in the opposite direction because your site doesn’t have the proper tools in place. Think about your current website right now. Do you think that your website has what it takes to increase your overall revenue? Does your website inspire and intrigue visitors… or does it present them with no value? The days of putting up a generic website have come and gone. In fact, most marketing experts will tell you that having...

Twitter Activity in Real Time

                  Twitter Activity in Real Time Display Real Time Twitter Activity from Twitter followers  around the world. TWITTER ACTIVITY IN REAL TIME – Fascinating and Amazing Twitter Activity in Real Time http://t.co/FTS2gMtQqU — HostingImpact (@HostingImpact) August 4, 2014...

Video Marketing for Local Small Business

Local Small Business and Video Marketing Strategies Imagine for a moment that a potential local customer conducted an internet search looking for information about your products and or services or your industry… What if your small business online video appeared on the front page in the search results… … and gave them the exact information they were looking for ? Not only would they appreciate the help, but they may seek your business out even further. This is what you would call a HOT lead… Online videos also allow you to “open up” to the public in many different ways. For instance, what if you had a professional online video commercial on your website? What if you had a detailed online video demonstrating your product or service? What if you had testimonial videos from your customers telling the world how great your company is? As you can see, the types of videos you can produce are ENDLESS. If you ready to experience the TRUE level of exposure and visibility that online videos can bring to your local small business… Contact Hosting Impact’s Local Small Business Video Marketing Team for more...

10 Video Marketing Statistics You Should Know About

10 Video Marketing Stats You Should Know About With high-speed Internet and an array of categories to choose from, online video viewing has exploded. In fact, YouTube alone receives more than three billion views on a daily basis, and a good majority of these views are on products and services videos. In order to determine how videos affect consumers, a series of studies and polls have been performed in recent years. The statistics have clearly revealed that not only are videos the preferred choice by an overwhelming amount of consumers, but people tend to remember the companies that create engaging and/or helpful videos, and usually end up purchasing a product or service as a result. Video Marketing and Your Small Business If you’re considering video marketing for your business, the following stats will give you a good idea of how much online video viewing has grown and how having your own videos can help your company: 1. An average one-minute online video conveys what a 1.8 million-word essay would convey, which equals over 3,500 blog posts. 2. People visiting websites spend an average of 88% more time on sites that include videos. 3. Over 70% of shoppers prefer to see a video on the products page while viewing a company’s website. 4. Close to 60% of shoppers in the United States state that watching a product video helps them feel more confident before purchasing. In the addition, these shoppers also feel less inclined to return a product if they viewed a video prior to purchasing. 5. YouTube is currently the leading platform in which consumers watch product videos, at...

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