Posts Tagged ‘google adwords’

Free SEO Tools to assist you in improving your website

Spoke with a customer this morning and it was during this conversation that the question was asked, what does SEO mean ? What is a backlink ? What is a Blog ? and what the hell is Twitter ?

It is so easy to believe that everybody knows and understands what seo is, or a backlink and not to mention Twitter and more importantly what it can do for you. But alas poor Yorick, that is not always the case and with that in mind, we now pressent a brief Glossary of SEO Common Words.

This Glossary is by no means complete and final and is given purely as a guide.

AdSense – is an effective way for publishers, regardless of size or experience, to display relevant Google Ads within their website’s content pages. The ads are related to your website content and as such, appeal to your website visitors. This helps in monetizing your website. 

AdWords –
Google’s advertising service for displaying Ads of your website as paid inclusion.
More details can be found at http://adwords.google.com/

Algorithm – is an operational program rule that determines how a particular search engine, like Google, Yahoo and MSN, indexes content and then displays it accordingly.

Alt Tag -
A tag that provides alternative text for visually impaired users.
Search engines may pick this text instead of graphical images.Anchor text
Anchor text is the visible text in a hyperlink.
Search engines may pick this up for ranking, although this in itself is no guarantee of a higher search ranking.

Backlink
– As the name suggests are inbound links from another web page, pointing to your website.
 

Blog -
Blogs are also known as weblogs. An online Diary with the owner posting random comments, promoting products, services, or information. Posts are made on a regular basis and are increasing in value to both the users and the search engines.

Crawl
– When a search engine visits your website and extracts your content for search results.

External links
– A link that forwards to a website outside the home domain name (third party).

Flash Intro – An animated short introduction. The website sits behind the Flash Intro and visitors can skip them as a general rule.

Internal links
– An Internal link is a link that points to another page within the same website or Domain. Interal Links can also be utilised for navigation purposes.

Javascript
– A script language that can be embedded into the HTML of a webpage to add functionality.

Link Farm
– A set of interlinked web pages or websites that have been built for the sole purpose of increasing the number of incoming links to a web site, thereby with the aim of increasing link popularity and search engine rankings. TO BE AVOIDED AT ALL COSTS.

Meta Tag -
A special HTML tag that provides information about a Web page.
Generally used for search engines to describe your website. Please read more about Meta Tags and their Hidden Advantage

PageRank (PR) –
Google’s method to determine a webpage’s relevance, popularity and importance through the quality of sites linking to it.

Referring Page – A Website visitor clicks a link from another website and is directed to your website. The originating website is called the referring page.

SEO –
An abbreviation for Search Engine Optimisation (Optimization). Involves strategies to optimize and promote your website in a proven technique, all with the aim of improving your search engines ranking.

Spam -
Excessive manipulation to influence search engine rankings.  TO BE AVOIDED AT ALL COSTS.

The above is by no means complete and there are numerous good sources for more detailed explanations.

We trust you have found the above of some benefit.

Until Net Time …
Happy Blogging

SEO Steve
Hosting Impact – “Helping You To Make Money Online” 

Australian Search Engine Optimisation Specialists

Although there are literally 100’s of ways to increase traffic to your website, we have included 5 for your immediate consideration.

The five methods are tried and proven methods of increasing traffic, but the overall message that we are attempting to convey is, try something, anything. Something or Anything is far better than doing nothing. 

Traffic is the lifeblood of all websites and great traffic flow is the difference between so so results and outstanding results. 

So here they are, in no particular order or preference:

1. Invest in good advertising with Search Engines.

Google’s Adwords as an example, provides great advertising opportunities that are very  popular and assures great traffic. Although with this way to increase your traffic it would cost some money. While some would shy away from spending money to increase traffic, it can pay for itself many times over as a general way to increase your traffic.

2. Search and use correct keywords or keyword phrases for your sites content.

Search Engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in Search Engine results. You could write your own content or you could hire someone to do it for you.

3. Write Articles that can lead traffic to your site.

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

4. Join forums and form online communities.

Capture a market and show your expertise and credibility. When you have formed a good foundation for your site, people will trust you and your site and will pass it on to many people they trust. Traffic will certainly increase because they know that you can provide what they need.

5. Lastly, Offer newsletters or E-zines.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic. 

We trust you find the abovementioned methods helpful and in the event that you have tried other methods and would like them included and or added here, please feel free to contact us accordingly.

Until Next Time

Happy Blogging