Posts Tagged ‘keywords’

Just don’t focus on the home page, keywords and titles.

The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer

If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?

When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indexes.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

See You In the Search Engines

Steve
Hosting Impact

Australian Domain Names

There are countless ways of generating traffic to your website, unfortunately, a lot of people fail to capitalise on this, simply because they don’t follow through. They give up after trying 1 thing once. They don’t make a sale so they give it up and say it doesn’t work.

You must test, test and retest your efforts and then compare the results to the previous month. Compare unique visitors form one month to the next. Compare enquiry emails received from 1 month to the next.

The only true way of generating traffic, quality traffic, is by testing and by being proactive.

Run weekly or monthly polls on your website. People love to give their opinions on any number of subjects. So give them the subjects to talk about. If you select topics that have a wide appeal, your website visitors will return and return often. From there, ask them to sign up with your newsletter, so you can them advised of new polls and information.

Consider starting a niche forum, as this has also proven to be an excellent source of traffic. Granted, it is and can be a lot of work to get off the ground, however, if you select your niche area carefully, it doesn’t take long until word of mouth advertising kicks in.

Consider donating to a local Charity and then distribute a press release proudly advertising that fact. Select your Charity carefully, but donate accordingly and be proud of your donation and give the press release to media and business connections. Ask them to become involved and get 3 or 4 business, working together for a particular charity event.

End of the day, always ask your visitors how they found your website. Was it a referral, a keyword, keywords, if so, what were they…but always test and measure your results.

We trust you have found this blog of benefit.

Until Net Time…
Happy Blogging

SEO Steve
Hosting Impact – Australian SEO Services

Australian Website Design Professionals

Blogs are or should be considered a strategic business communication and marketing tool. Why do we believe that ? Good Question … Here is a brief list of why we believe that.

1. Blogs are becoming a standard for savvy Internet users. The number of users, feeds and blogs are growing everyday and businesses recognise the fact that they can engage their potential customers on a more personal level.

2. Keyword / keyword Phrases. This wold have to be the one single reason why they rank so high. You are talking about a particular product or service and with that comes relevant high quality keywords. Simple as that and yet we still have customers that can not understand, accept or acknowledge that concept. Read the rest of this entry »

Creating Your Website Presence

What is search engine friendly content.  You may believe it is about stuffing your website with targeted keywords, however, it certainly isn’t.  In fact, if you attempted to do that, you may find that you could fall foul of the search engines if you attempt it.  It is a simple rule and one that will keep you in good stead and that is to write copy that not only search engine spiders will look at, but also human beings will as well.  What is the point of having a site that is highly ranked, yet none of your visitors can understand, nor trust?  So it is vital that your website is user friendly to both your visitors, as well as search engine spiders.

First of all you need to answer the following questions:-

1.           What is your site for?

2.           What does it do?

3.           What do you want your visitors to do when they reach it?

4.           Would you like them to spend money when they get to it?

5.           Or are you just providing them with information?

So the above points will have an impact on the copy that you write for the content of your website.

So whenever possible, use short paragraphs or bullet points, as these are more likely to attract visitors, while more lengthy essays will only drive them away.

But if you are selling a service or product then you need to make your site look interesting.  Provide as many calls to action as you can, and not just provide them with an online price list.

So remember that you are trying to attract the search engines, but at the same time your website should be designed for human readers.  As long as your website has been designed well and with people in mind, then 9 times out of 10 you will find that it is search engine friendly also.

Just like a visitor to your website reads the copy on your page in order to figure out what you have to offer, so does a search engine.  So when a search engine is looking at your web page, they are looking for keyword phrases in your copy (Content), as well as other vital components. 

Below are provided a number of tips which may help you in your SEO endevours. The list is by no means complete or final and is provided purely as a guide. For additional information please visit the following link: http://www.hostingimpact.com/search_engine_optimisation_preparation.htm

1.  Although there are no hard and fast rules, the general feelings are that you should have at least 200 words of relevant copy on each page of your website.  Although this may be difficult at times, search engines really like it, so it is important that you increase the amount of copy where and when you are able to.

This text, wherever possible, should include your most important keywords and or keyword phrases, but should still remain logical and easy to read for your website visitors.

2.  Ensure that you use the keyword phrases which you have used within your meta tags and meta description sections for that particular webpage.

3.  Add additional relevant copy filled pages to the site, such as how to articles, tips or tutorials.  Not only do these types of pages help with SEO, but you may find that other sites will link to yours.

These tips, although not infinite or definite should not be ignored, as optimising your web page  (content) is one of the most important things you could possibly do in order to improve your rankings in the Search Engines.

We trust that you have found this information helpful and in the event that you require additional information or assistance please feel free to contact Australia’s Leading Search Engine Optimisation Specialists , Hosting Impact.

Until Next Time…

Happy Blogging
SEO Steve
www.HostingImpact.com

Keyword. (2008, August 30). In Wikipedia, The Free Encyclopedia. Retrieved 01:06, October 25, 2008, from http://en.wikipedia.org/w/index.php?title=Keyword&oldid=235095623

Australian Search Engine Optimisation Specialists

Although there are literally 100’s of ways to increase traffic to your website, we have included 5 for your immediate consideration.

The five methods are tried and proven methods of increasing traffic, but the overall message that we are attempting to convey is, try something, anything. Something or Anything is far better than doing nothing. 

Traffic is the lifeblood of all websites and great traffic flow is the difference between so so results and outstanding results. 

So here they are, in no particular order or preference:

1. Invest in good advertising with Search Engines.

Google’s Adwords as an example, provides great advertising opportunities that are very  popular and assures great traffic. Although with this way to increase your traffic it would cost some money. While some would shy away from spending money to increase traffic, it can pay for itself many times over as a general way to increase your traffic.

2. Search and use correct keywords or keyword phrases for your sites content.

Search Engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in Search Engine results. You could write your own content or you could hire someone to do it for you.

3. Write Articles that can lead traffic to your site.

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

4. Join forums and form online communities.

Capture a market and show your expertise and credibility. When you have formed a good foundation for your site, people will trust you and your site and will pass it on to many people they trust. Traffic will certainly increase because they know that you can provide what they need.

5. Lastly, Offer newsletters or E-zines.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic. 

We trust you find the abovementioned methods helpful and in the event that you have tried other methods and would like them included and or added here, please feel free to contact us accordingly.

Until Next Time

Happy Blogging 

Australian Seacrh Engine Optimisation Specialists

Search Engine Optimisation is a competitve business. You have to arm yourself with not only the proper knowledge but also the correct tools to make your web site stand out from your competitors.

Each day, more and more sites are clambering to optimize their rankings and if you lose your guard, or worse, not continue to work your website and add relevant new content to it, you may just get trampled on and be left in the abyss filled with so many non effective websites.

Search Engines and in particular the big three, Google, Yahoo and MSN are the most widely used Internet tools used today by internet users. The Search Engines use certain algorithms to index or crawl websites and it is every website owner or webmaster’s goal to be number 1 for a particual search string.

The majority of people that use Search Engines use only the first page top ten search results, when looking for a particular thing. It is generally acknowledged that people do not normally search past the first three pages. So being found within the first page and in particular the top three, for a specific search string, should be everyones aim.  Being found within the top three three is considered a barometer of a sites success in Search Engine optimization.

You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site equals more leads for your Business and the more leads you receive equals more potential sales.

However, it is essential to grab a hold of that top spot or make your ranking even better. Each day is a new day for all websites and with each new day comes the opportunity to make them rank even higher or better using correct Search Engine optimization Techniques. Be ever mindful, that the major Search Engines and indeed all Search Engines constantly change or alter their algorithms to prevent manipulation by spammers and the like.

So just what is Search Engine optimization and why do you have to use it? The answer to why you have to use it is an easy one. You need correct Search Engine optimization to rank your website highly within the (SERP) Search Engine Ranking Position. Simple, Higher position means more exposure, means more potential sales or leads.

Implementing correct Search Engine optimization techniques allows you the benefit of generating potentially higher traffic volumes. If you can increase your traffic to your website by 10% over a two month period and increase your sales as a direct result of that increase in traffic, then that can sometimes be the difference in just getting by and making a substantial profit.

So once again, what is Search Engine optimization? Search Engine optimization is utilizing tools and methods in making your site top ranking in the results of Search Engines.

Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search Engine optimisation requires a lot of work to be fully realised. There are many aspects you have to change or add within your web site to receive higher or better Search Engine optimization results.

With the upcoming Posts, we will discuss in detail the many factors that make up Search Engine Optimisation, which include keyword phrases, keywords, meta tags, title pages, alt tags and our favourite, content. Not just any old content, but relevant, keyword rich content that is directed towards a specific product, service or solution. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to Search Engine optimisation and we will address this in due course.