Posts Tagged ‘msn’

It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indexes.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

See You In the Search Engines

Steve
Hosting Impact

SEO Professionals to assist you in improving your Website Rankings

We often get asked what are the best things to do to get a higher ranking on Google, Yahoo or MSN for that fact.  We don’t believe that there is just 1 thing to do to achieve a higher ranking, but a combination of a lot of little things.

The Search Engines use a complex range of algorithms to achieve the findings that they have and rightly so, they are very protective and cautious in regards to the integrity of those findings and the algorithms that are used. With that in mind, it would be then fair to suggest that they have the right to constantly change, alter, amend or rectify the code at any given time, to prevent spammers and people with unethical motives from dominating the search results.

In our experience, we have found that by utilising the guidelines, albeit very loose, and making your website, a website of worth and value, will over time ensure you of the high rankings you desperately seek. Read the rest of this entry »

Free SEO Tools to assist you in improving your website

As with anything and everything with the internet, there are a range of SEO Tools available, the good, the not so good and the down right nasty.

We have included here a range for your consideration and yes we have tested and tried them and at the time of application, they worked and worked well. In the event that you find that they didn’t work, please contact us so we can rectify them for you.

Oh yes, they are all free for you to use as many times as your heart desires.

Backlink Checker – Find a list of backlinks to a specifc website.

Google Banned Checker – Discover if a website is banned on Google.

Index Checker – Ascertain how many pages are present on a search engines index.

Keyword Density Tool – Views the optimum keyword distribution of a particular website

Keyword Suggestion Tool – This will display up to 10 popular keywords on your selected keyword.

Search Engine Position – Check your Search Engine positions on Google Search Engine.

Search Listings Preview – Preview how your website will appear on Google, Yahoo and MSN search.

Spider View – View a website from a search engine spider’s perspective.

Google Adsense Calculator – Calculate your Adsense earnings based on page impressions.

Link Shortener - Makes a long website address short and easy to remember.

List Cleaner – Cleans and removes duplicates from a list in seconds.

HTML Optimiser – Removes the white spacing in your HTML Website. Faster load speeds.

There are many many more free SEO Tools available.

We trust you have found this post of use and please feel free to use the above mentioned SEO Tools. In the event that you do find them useful, please let us know, as we do appreciate your feedback.

Until Net Time
Happy Blogging

SEO Steve
Hosting Impact – FREE SEO Tools

Australian Website Design Professionals

Blogs are or should be considered a strategic business communication and marketing tool. Why do we believe that ? Good Question … Here is a brief list of why we believe that.

1. Blogs are becoming a standard for savvy Internet users. The number of users, feeds and blogs are growing everyday and businesses recognise the fact that they can engage their potential customers on a more personal level.

2. Keyword / keyword Phrases. This wold have to be the one single reason why they rank so high. You are talking about a particular product or service and with that comes relevant high quality keywords. Simple as that and yet we still have customers that can not understand, accept or acknowledge that concept. Read the rest of this entry »

Australian Website Design Professionals

Search Engine Commands are normally utilised by search engine professionals to identify certain key aspects about a particular website they may be currently working on.

Knowing them can really bring information about a specific site and its standing in the World Wide Web to light. Here are some of the more often and most important search engine commands:

Site: – Displays all of the pages indexed by the engine of the site. 

Link: – Locates some links pointing to the site.

Cache: – Shows the last indexed and cached version of a site.

Info: – Displays general info about a site with other search commands. 

Related: – Shows websites that may be semantically or directly related to the site.  

Try them on our own site or alternatively check out the opposition, but above all else, have fun. As with all aspects of SEO, do not rely on just one method or level of research. Check and confirm everything and when you have finished checking and confirming, there is one last thing to do and that is to check and confirm again.

Until Next Time …
Happy Blogging

SEO Steve
Hosting Impact – Australian Search Engine Optimisation Specialists.

Australian Website Design Professionals

If you want a quick way of finding Websites or Directories that accept your link/s or offer a reciprocal link option then consider using this within Google, Yahoo or MSN:

“Add Link” “hosting”
“Submit Link” “hosting”

Place “Add Link” “hosting” into Google and instead of “hosting”, place the word that best suits you, your business and website. Or use “Submit Link” “hosting” to find the best results.

This will then return the search results for websites or Directories pertaining to that particular keyword, that accept or offer a reciprocal linking programme.

We have found that the above two tips have helped to reduce the amount of time spent searching for websites that accept our links. You have the added advantage of being able to look at the actual website, prior to giving your information. If you like it and it measures up, then submit.

Trust you have found this information of benefit.

Until Next Time …
Happy Blogging

SEO Steve
Hosting Impact – Australian SEO Specialists

Australian Website Design Professionals

The following Tips are just that, Tips or ideas. They are certainly not definitive, nor are they exhaustive, but purely given as a guide, nothing more, nothing less.

Please feel free to add to them as and when you see fit:

1. Create original relevant content.
2. Add fresh relevant content on a regular basis.
3. Create content where it’s principles remain valid, if possible, for years to come.
4. Write as if you are talking with friends or family, not the search engines.
5. One (1) Subject, One (1) Post. Keyword relevant rich content. Read the rest of this entry »

Australian Website Design Professionals

All websites needs visitors. Gee, what a profound statement, no I can not take credit for that.  How original, all websites needs visitors. Sounds simple doesn’t it, yet we, Hosting Impact, receive phone calls and or emails daily from website owners that had their websites designed by other companies and want us to provide them with a FREE SEO Report. We gladly do this report as it identifies key SEO factors that, if addressed, will improve how the search engines currently look at them.

The conversation with the customer normally goes like this:

Hosting: Good Morning, Hosting Impact, How may we help you ?
Customer: I have a website and want you to do your FREE SEO Report.
Hosting: OK, How long have you had the website for ?
Customer: about 4 years and we are not being found in the search engines ?

It is at this point, judging from the tone of the customer, that we can also summise that they have not changed, altered and or added information, relevant information to it. The conversation normally ends with the customer saying, “The web design company isn’t as good as we thought they were and we have been ripped off. Our response, In some cases, yes that may very well be true, however, in a lot of cases, web designers are not by nature, SEO Specialists or even SEO aware. Nor should they be, it is a different ballgame all together. Additionally, you had this designed 4 years ago. 4 years is a long time in the internet and a lot of things have changed, have you changed your website at all in 4 years ?

Hello…..Hello…Are you there ?

There are certain design principles that have evolved that will certainly assist in search engine optimisation, but overall, web design is not to be confused with true SEO. That is like going to a dentist and asking, while your there, can you check my blood pressure and give me a clean bill of health. It aint going to happen.

A major source of traffic for most sites on the Internet is search engines like Google, Yahoo and MSN, etc. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors. 

Major search engines use crawlers or robots to index websites to list on their search result pages. Once they have it indexed, they read the content of the page, record it in their own database and then display it as people search for it. Simplistically speaking. 

If you want to make your site indexed easily, you should avoid using frames on your website. Frames are so yesterday. That is all we really need to say about that.

Refrain from presenting important information in Flash movies or within images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking may be affected dramatically.  

Use meta tags accordingly on each and every page of your site so that search engine robots know exactly what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently. 

Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load. 

Use Correct Title Tags when addressing your website. 
Use Precise Meta Tags
Use Exact Description
Use Good Content
Use Correct Keywords
Use Alt Tags
Update With Fresh Content On A Regular Basis  

Do Not Spam the Search Engines
Do Not Keyword Stuff Your Web Page – Do so at your own peril- You Have Been Warned

By adopting the above Do’s and Dont’s, you will be better received within the search engines.

Depending on the amount of feedback we receive, we will design a website live, brand new and show everybody the entire process, from start to finish. How to do it correctly. You can sit in and watch the entire process. There will be no charge, it will be completely free, we will not hide any aspect of it. At the end of it, you will be able to use the exact same principles on your own website. If this is of interest, please contact Hosting Impact accordingly.

We trust you have found this post of benefit.

Until Next Time…Happy Blogging
Happy Blogging

SEO Steve
Hosting Impact – Australian SEO Specialists 

Australian Website Design Professionals

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your website and business, ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your website at least within the first 3 pages and ideally on the first page. Research has shown that website visitors generally do not go past the first three pages of search results and of course being on the first page is a preference.  It basically involves a process of incorporating fine tuning the content of your website along with HTML and Meta tag aspects and also appropriate link building systems.

The most popular search engines are Google, Yahoo, MSN and when you think about it they have only been around for about 10 years, give or take. Search engines keep their methods and ranking algorithms secret and change them accordingly. This in itself is not a bad thing as it helps to deter spam pages from clogging those results.  Another good thing from this change is the fact that web designers and SEO Specialists are encouraged to engage in sound seo practices. Of course, there are always those cowboys and self righteous ego manics that believe they can bend the rules to suit themselves, but they will be caught and their websites will be banned, it is just a matter of time. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. For additional infromation or assistance please contact Hosting Impact.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. They will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally search engine optimization experts work with your web designer to develop an integrated plan from the commencement of your website.

Contact Hosting Impact for a free Search Engine Optimisation Report on your current website. 

We trust you have found this information of use and please feel free to contact Hosting Impact fro additional information.

Until Next Time
Happy Blogging …

SEO Steve
Hosting Impact

Australian Website Design Professionals

Who’s To Blame … It aint me, it aint my dog … then it must be the internet. It must be the Marketers. It’s got to be somebody, cause it aint me. 

I have just literally hung up the phone from a potential customer, sorry potential SEO Customer and thank goodness I gave up smoking 12 months ago, drinking 3 days ago and sex, yea right … anyway … otherwise, I would be a chain smoking, bourbon drinking $%^& rat.

Where do potential customers get the idea that if they or somebody else build a $19.99 website and put pretty little pictures inside it and place one or two “keywords” throughout it, then asks, why can I not be number 1 in Google for the “Keyword” hosting.

Probaly because there is approximately 440,000,000 search results, yes that’s right, 440,000,000 results. Nothing wrong with being optimistic and positive and all the other adjectives I can think of, however, the thing that amuses and frustrates me at the same time is that they want to achieve this with a set budget of $400.00

To top it off, they would like to know what references We have, what past results We have and wait for it, can we do it a bit cheaper than the allocated $400.00, because they just spent $7 000.00 in a phone book advertisement. Do we offer a gurantee, that if there website is not Number 1 within 10 days, can they get there money back.

Damm, I suppose so, yea hell why not and while you are there, why not just bend me over and #$%^&* me. Oh by the way, I asked this potential SEO Customer, if he placed the same demands onto the Phone book company, ie: if he doesn’t receive an inquiry every day from the phone book, will they get their money back. I don’t believe he appreciated that, I don’ know why, I was smiling when I said it.

If it was as easy as that, don’t you believe that we, Hosting Impact, would at least have a look at doing that for us, but noooooo, we wouldn’t even consider it, because we know the market is far too competitive and we don’t believe our targeted customers would type in that word.  We know the advantages in long tail keywords and that they can produce good sound results. These results allows us to build a foundation to at least start with.

I am missing an important component, yes, yes, apart from the “Keyword” Hosting and the Budget of $400.00, they would like it achieved in about 7 to 10 days, because that is when they will be starting their business. I remember now, they are still working for somebody else and want their Hosting business to be up an running and getting new customers every day, so they can pay for their new offices and wages.

Give me a break people, I know a lot of us receive emails saying that you will be Number 1 for blah blah blah in 1 week and it will cost you $19.99… GO FOR IT … EMBRACE IT … BUT LEAVE ME ALONE.

Search Engine Optimisation is a legitimate business and we do enjoy the challenges that we face everyday. Challenges with our customers websites, challenges with our own websites, but we do enjoy it and when we have positioned our clients website, within the search engines, where we said they would be within a reasonable time frame, that is pure joy. No Cheap Tricks, no sneaky black ops, just quality workmanship, time and effort.

So to all of the snake oil salesman out there claiming they can do this and this and this for only $19.99 and within a week you will be number 1, I say, GO $%&^* yourself.

I can not really blame the customer, because the interent does look simple and in many ways it is, however, common sense applies people. The business that has invested time, effort and money into marketing and search engine optimisation techniques, will really give up their number 1 position for their selected keywords…just because you have built a brand new website. No, I don’ think so either.

Until Next Time…
Happy Blogging

SEO Steve
Hosting Impact