Posts Tagged ‘search engine ranking position’

Australian Website Design Professionals

It is highly recommended to consider using your targeted keywords within the page title itself. The title tag is different from the Meta Tag, however it is worth considering it in relation to them. Whatever text you place within the Title Tag (ie: between the <title> and </title> portions) will appear in the title bar of the browser and this is what your website visitors and more importantly the Search Engines will see when they visit your web page.  Additionally, some browsers may append whatever you place in the Title Tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The Search Engines may decide to rank your web page based purely on the actual text you use within the Title Tag. 

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be optimised accordingly. The Title Tag of each page i.e. the keywords you use on that page and the keyword phrases that you use in the content will draw traffic to your site.  Although the Title Tag on each page must reflect the actual content of that page, it is to be used in conjunction with the Meta Tags, Description and keywords, if it is to be ranked highly for your preferred keywords.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so ensure that you capture all the keywords and phrases you need for each product, service or information page. 

One of the most common mistakes made by small business owners when they first design their website is to place their business name in every title of every page.  Identify what your product or service is and use that title within the Title Tag.

One last thing to consider when writing your Title Tag is to avoid using words like “and”, “at” and “the” as they will have no direct impact on your keyword preference. Everything you do on your webpage should be directed to improving your search engine position.

We trust you have found this post informative and please feel free to contact Hosting Impact for aditional information or assistance.

Until Next Time …
Happy Blogging

Hosting Impact - Support Desk

SEO Steve
Hosting Impact – Australian Search Engine Specialists

Australian Website Design Professionals

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your website and business, ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your website at least within the first 3 pages and ideally on the first page. Research has shown that website visitors generally do not go past the first three pages of search results and of course being on the first page is a preference.  It basically involves a process of incorporating fine tuning the content of your website along with HTML and Meta tag aspects and also appropriate link building systems.

The most popular search engines are Google, Yahoo, MSN and when you think about it they have only been around for about 10 years, give or take. Search engines keep their methods and ranking algorithms secret and change them accordingly. This in itself is not a bad thing as it helps to deter spam pages from clogging those results.  Another good thing from this change is the fact that web designers and SEO Specialists are encouraged to engage in sound seo practices. Of course, there are always those cowboys and self righteous ego manics that believe they can bend the rules to suit themselves, but they will be caught and their websites will be banned, it is just a matter of time. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. For additional infromation or assistance please contact Hosting Impact.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. They will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally search engine optimization experts work with your web designer to develop an integrated plan from the commencement of your website.

Contact Hosting Impact for a free Search Engine Optimisation Report on your current website. 

We trust you have found this information of use and please feel free to contact Hosting Impact fro additional information.

Until Next Time
Happy Blogging …

SEO Steve
Hosting Impact

Creating Your Website Presence

One of the biggest bugbears and time consuming aspects of Search Engine Optimisation (SEO) back in the old days, was the time required to alter, add and or change the content. This change of content allowed the search engines to identify numerous aspects of your website and more importantly being able to find and subsequently rank it. However, it was at times a long, drawn out process and at times not enjoyable.

With the advent and development of Blogs, the ability to change and or alter the website content with relevant and fresh content have moved the goalposts significantly so that it is no longer necessarily the case!

The website owner now has the ability to create fresh, new relevant keyword rich content at any time of the day or night.  

Now, that is not to say that SEO is a tactic that you no longer need to consider. Indeed, with ever increasing competition in online market places, Search Engine Optimisation is  something that needs greater thought and consideration with every passing day.

Hosting Impact has made another giant leap in technology with the introduction to Video Blogs. Please view our brief Welcome message.

Unfortunately, we were unable to get Brad Pitt for this starring role, so you are stuck with me.

httpv://au.youtube.com/watch?v=CoPlFOA84RM 

Over the coming weeks, we will be presenting tips and techniques on all aspects of SEO. No gimmicks, no cheapshots, just honest, tried, tested and proven Search Engine Optimisation methods.

Until Next Time …
Happy Blogging

SEO Steve
Hosting Impact – Australian Search Engine Optimisation

Australian Seacrh Engine Optimisation Specialists

Search Engine Optimisation is a competitve business. You have to arm yourself with not only the proper knowledge but also the correct tools to make your web site stand out from your competitors.

Each day, more and more sites are clambering to optimize their rankings and if you lose your guard, or worse, not continue to work your website and add relevant new content to it, you may just get trampled on and be left in the abyss filled with so many non effective websites.

Search Engines and in particular the big three, Google, Yahoo and MSN are the most widely used Internet tools used today by internet users. The Search Engines use certain algorithms to index or crawl websites and it is every website owner or webmaster’s goal to be number 1 for a particual search string.

The majority of people that use Search Engines use only the first page top ten search results, when looking for a particular thing. It is generally acknowledged that people do not normally search past the first three pages. So being found within the first page and in particular the top three, for a specific search string, should be everyones aim.  Being found within the top three three is considered a barometer of a sites success in Search Engine optimization.

You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site equals more leads for your Business and the more leads you receive equals more potential sales.

However, it is essential to grab a hold of that top spot or make your ranking even better. Each day is a new day for all websites and with each new day comes the opportunity to make them rank even higher or better using correct Search Engine optimization Techniques. Be ever mindful, that the major Search Engines and indeed all Search Engines constantly change or alter their algorithms to prevent manipulation by spammers and the like.

So just what is Search Engine optimization and why do you have to use it? The answer to why you have to use it is an easy one. You need correct Search Engine optimization to rank your website highly within the (SERP) Search Engine Ranking Position. Simple, Higher position means more exposure, means more potential sales or leads.

Implementing correct Search Engine optimization techniques allows you the benefit of generating potentially higher traffic volumes. If you can increase your traffic to your website by 10% over a two month period and increase your sales as a direct result of that increase in traffic, then that can sometimes be the difference in just getting by and making a substantial profit.

So once again, what is Search Engine optimization? Search Engine optimization is utilizing tools and methods in making your site top ranking in the results of Search Engines.

Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search Engine optimisation requires a lot of work to be fully realised. There are many aspects you have to change or add within your web site to receive higher or better Search Engine optimization results.

With the upcoming Posts, we will discuss in detail the many factors that make up Search Engine Optimisation, which include keyword phrases, keywords, meta tags, title pages, alt tags and our favourite, content. Not just any old content, but relevant, keyword rich content that is directed towards a specific product, service or solution. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to Search Engine optimisation and we will address this in due course.