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January 31, 2011 | 
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What is e-commerce? e-Commerce or eCommerce, is “electronic commerce.” Right, tell me something I don't know.
Simply stated, It’s buying and selling products, services and other important stuff over the Internet. e-Commerce covers a vast range of businesses, both conventional and unconventional. These can range from stores selling specific products, such as Baby Stores or Camping Stores, to Auction Houses, which list and sell everything and not forgetting the most important e-Commerce application, the downloading of music and movies (after a fee has been paid).
How amazing is it. You can go online, at any time of the day or night, buy a shirt or a book, and have it delivered to your house within the next day or two. All this and you never left the comfort and safety of your house. This advancement in e-Commerce has allowed the smaller businesses to compete against the multi nationals, in a more cost effective and efficient manner. The growth of e-Commerce has been immense over the last few years and this trend is expected to continue and expand accordingly.
What is e-commerce? Relying on innovations in moving money, information, Products and Services around electronically, marketing goods and services over the Internet, processing the actual transaction online and Internet security. The explosive growth of e-commerce creates amazing opportunities.
Another exciting opportunity that has arisen from e-Commerce, is the B2B Model. Business to Business e-commerce is usually referred to as “B2B”, whereby Manufacturers buy parts, Retail stores buy from Wholesalers and so on. e-Commerce has considerable advantages over older tried and tested means for B2B. If correctly implemented, e-commerce is faster, cheaper, more convenient and can potentially reach more customers.
For additional information on Hosting Impact's e-Commerce Packages, please click on the link
One last thing to consider. You know that tiny little lower case “e” at the beginning of the word e-commerce? Have you ever wonder why it’s not in Upper Case E? The answer is simple: the e stands for electronic, and electronic, literally, means having to do with electrons. Electrons are the sub-atomic particles whose moving around gives us energy in the form of electricity. The scientific symbol for electron is a small e.
Trust you have enjoyed this
See You In The Search Engines
Posted in Other | 
Tags: B2B, baby stores, camping stores, e-Commerce, e-Commerce application, ecommerce, See You In The Search Engines, World Wide Web | 
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Free 5 Day Autoresponder Course
Autoresponders if used correctly are extremely helpful tools to assist you in automating your Business and help reducing your work load considerably.
The potential usages are amazing and can include sending potential customers relevant information on your Business, Product or Service or any other fixed information. Sending email courses and or newsletters.
You start by creating an account at any one of the many available. You pay a modest monthly fee, depending on your requirements and your in business.
Hosting Impact utilises Autoresponders in many ways and includes sending Newsletters, Business Information or even a "Crash Course on How to Use Autoresponders"
We also use them to develop and build Customer Relations, by offering valued information on a regular basis, both free and paid for, including free courses, Customer Support and so much more. We find that it helps to build trust and an ongoing working relationship with them.
Autoresponders Control Panels or Dashboards have in built tracking capabilities that assist you in determining who has received what and when and what clicks have lead to where. This in itself is a cost effective and time efficient Sales and Marketing component that can not be overlooked. It allows you to run split tests to determine which ad, newsletter or format appeals to your subscribers more.
Probably, one of the more important aspects of using an Autoresponder is that they comply with CAN-SPAM Act and requires subscribers to approve and subscribe to an email. More detailed information can be found here The Australian Communications and Media Authority
You determine when and what time the emails of your particular course are to be sent. The flexibility of this allows you to run several e-courses, newsletters and fixed business information at the one time.
With a paid Autoresponder service you are not limited to just one website, you can create unlimited Autoresponders and Newsletters on multiple domains that you own. The potential, if used correctly is immense and should be considered an important and essential tool in your Business.
Should you require additional information on Autoresponders, please follow this link for Our FREE 5 Day Crash Course on Autoresponders
Till Next Time
See You In The Search Engines
Hosting Impact
Creating Your Website Presence
Posted in Other | Tags: 5 day crash course for autoresponders, ACMA, Autoresponders, aweber, Business Support, CAN-SPAM Act, creating your website presence, customer service, e-course, hosting impact, newsletters, See You In The Search Engines, The Australian Communications and Media Authority | Comments
Just don’t focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.
Understanding Your Target Customer
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.
Does your website give enough contact information?
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.
Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.
If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.
Keyword density is always expressed as a percentage of the total word content on a given web page.
Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is achieved by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%
The generally accepted standard for keyword density on a website is between 3% and 5%,. This is believed to be the most acceptable number to get recognized by the search engines and you should never exceed it.
Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.
Simple steps to check the density:
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Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
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Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
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Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
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When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
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Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
See You in the Search Engines
Steve
Hosting Impact
Posted in Other | Tags: find and replace, hosting impact, html code, keyword, keyword de, keyword density, search engines, Spam, webpage, Website Traffic, word, word count | Comments