Search Engine Optimisation
February 24, 2010 | 
Author I was asked recently to provide an example of how potentially powerful Blogs are. Let me clarify that, how potentially powerful, well written and informative blogs can be.
The first thing I do when writing a Blog or Post, is identify and name the Title of the Post. In this case, I have selected Belmont Home Loans as the Title. I do not have any Home Lending experience, nor am I affiliated with any Home Lenders, nor do I make any representation regarding any product, service, lender or planner. This post is written purely to showcase our skills, or lack of skills in writing effective posts.
I then, provide a brief background of the Title eg: Belmont is located on the shores of Lake Macquarie New South Wales, approximately 1 hour north of Sydney and there are approximately 25 000 people living within the area.
Now we dive right into the heart of the subject. Belmont Home Loans. From here you would discuss the various types of Loans or Mortgages that are currently available for people living within Belmont, New South Wales. Read the rest of this entry »
SEO Professionals to assist you in improving your Website Rankings
We often get asked what are the best things to do to get a higher ranking on Google, Yahoo or MSN for that fact. We don't believe that there is just 1 thing to do to achieve a higher ranking, but a combination of a lot of little things.
The Search Engines use a complex range of algorithms to achieve the findings that they have and rightly so, they are very protective and cautious in regards to the integrity of those findings and the algorithms that are used. With that in mind, it would be then fair to suggest that they have the right to constantly change, alter, amend or rectify the code at any given time, to prevent spammers and people with unethical motives from dominating the search results.
In our experience, we have found that by utilising the guidelines, albeit very loose, and making your website, a website of worth and value, will over time ensure you of the high rankings you desperately seek. Read the rest of this entry »
Posted in Search Engine Optimisation | 
Tags: 140 and 200 charcters, 3 Key Areas for Search Engine Optimisation, 4 steps to make money online, 65 characters, allinanchor, Anchor Text, creating your website presence, Cyndi Lauper, google, meta description tags, msn, Search Engine Optimisation, search engines, search results, seo steve, Title Tag, website ranking, yahoo | 
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Google Analytics and monitoring your website statistics
It never ceases to amaze us how, when, where and why our website visitors find us. We constantly track, monitor and record all avenues and are constantly surprised yet delighted on how they do find us and in particular our Sub Domain pages.
One of the many monitoring tools that we use is Google Analytics. We have heard all of the conspriacy stories about Google, however, love them or hate them, they do provide outstanding data about your website. Google understands the importance of monitoring and benchmarking your website and your website visitors and they do not leave anything to chance, so would should you.
A brief sample on some of the keywords and or phrases used to locate Our Sub Domain Pages: Read the rest of this entry »
Posted in Search Engine Optimisation | Tags: Ballina Web Design, Businesses in Wollongong, ecommerce Port Macquarie, Gold Coast Hosting, google, Google Analytics, hosting, Hosting Packages, Melbourne Hosting, Melbourne Web Hosting, Search Engine Optimisation Professionals, Sub Domains, Sydney Hosting, Web Design Melbourne, Web Hosting Australia, website visitors | Comments
Free SEO Tools to assist you in improving your website
Owing to a limited amount of time available to me this afternoon, I will only list the Top SEO Tips for your consideration. When time permits, I will come back and expand upon the list and provide reasons for them. This is simply because, I have spoken with 4 Customers today and each conversation and response has gone along the same lines.
So here they are and in no particualr order of importance:
Website Title - Relevant Title Tag for that Page
Tags - Correct use of H1, H2, H3 and of course Alt or Alternate Tags
Relevant Original Content on each page - Keyword rich - 1 subject (Ideally) per page
Incoming Links - Incoming Links from Authority Websites
Internal Links - Linking to pages deeper within your website
Keyword Density- Correct keyword ratio per page is extremely vital. DO NOT KEYWORD STUFF IT.
Sitemap - Helps to direct Search Engines and Visitors to all of your website.
Meta Tags - Do not overlook this often overlooked component. Read the rest of this entry »
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Free SEO Tools to assist you in improving your website
Posted in Search Engine Optimisation | Tags: hosting impact, Social Media Network, Twenius, twitter, Twitter Twenius | Comments
Free SEO Tools to assist you in improving your website
Spoke with a customer this morning and it was during this conversation that the question was asked, what does SEO mean ? What is a backlink ? What is a Blog ? and what the hell is Twitter ?
It is so easy to believe that everybody knows and understands what seo is, or a backlink and not to mention Twitter and more importantly what it can do for you. But alas poor Yorick, that is not always the case and with that in mind, we now pressent a brief Glossary of SEO Common Words.
This Glossary is by no means complete and final and is given purely as a guide.
AdSense - is an effective way for publishers, regardless of size or experience, to display relevant Google Ads within their website's content pages. The ads are related to your website content and as such, appeal to your website visitors. This helps in monetizing your website.
AdWords - Google's advertising service for displaying Ads of your website as paid inclusion. More details can be found at http://adwords.google.com/
Algorithm - is an operational program rule that determines how a particular search engine, like Google, Yahoo and MSN, indexes content and then displays it accordingly.
Alt Tag - A tag that provides alternative text for visually impaired users. Search engines may pick this text instead of graphical images.Anchor text Anchor text is the visible text in a hyperlink. Search engines may pick this up for ranking, although this in itself is no guarantee of a higher search ranking.
Backlink - As the name suggests are inbound links from another web page, pointing to your website.
Blog - Blogs are also known as weblogs. An online Diary with the owner posting random comments, promoting products, services, or information. Posts are made on a regular basis and are increasing in value to both the users and the search engines.
Crawl - When a search engine visits your website and extracts your content for search results.
External links - A link that forwards to a website outside the home domain name (third party).
Flash Intro - An animated short introduction. The website sits behind the Flash Intro and visitors can skip them as a general rule.
Internal links - An Internal link is a link that points to another page within the same website or Domain. Interal Links can also be utilised for navigation purposes.
Javascript - A script language that can be embedded into the HTML of a webpage to add functionality.
Link Farm - A set of interlinked web pages or websites that have been built for the sole purpose of increasing the number of incoming links to a web site, thereby with the aim of increasing link popularity and search engine rankings. TO BE AVOIDED AT ALL COSTS.
Meta Tag - A special HTML tag that provides information about a Web page. Generally used for search engines to describe your website. Please read more about Meta Tags and their Hidden Advantage
PageRank (PR) - Google's method to determine a webpage's relevance, popularity and importance through the quality of sites linking to it.
Referring Page - A Website visitor clicks a link from another website and is directed to your website. The originating website is called the referring page.
SEO - An abbreviation for Search Engine Optimisation (Optimization). Involves strategies to optimize and promote your website in a proven technique, all with the aim of improving your search engines ranking.
Spam - Excessive manipulation to influence search engine rankings. TO BE AVOIDED AT ALL COSTS.
The above is by no means complete and there are numerous good sources for more detailed explanations.
We trust you have found the above of some benefit.
Until Net Time ...
Happy Blogging
SEO Steve
Hosting Impact - "Helping You To Make Money Online"
Posted in Search Engine Optimisation | Tags: Algorithm, alt tags, Australian Search Engine Optimisation Specialists, backlinks, Blogs, Crawl, External Links, Flash Intros, google adsense, google adwords, hosting impact, internal links, Javascript, Link Farms, meta tags, Page Rank, Referring Page, seo, Spam, twitter | Comments
Free SEO Tools to assist you in improving your website
A Business Associate and myself were discussing various things last night, as we do and it never ceases to amaze me, the amount of subjects we touch upon nor the solutions to some of these problems. Although, to be honest with you, I can not see some of our suggestions being accepted and approved by the wider population...hee hee
One of the more heated subjects was "How To Make Money Online" and to cut a very long story short, we finally nutted it down to the following:
1. Create Your Website, Product or Something
2. Generating Income - Affiliate Programs, Google Adsense, Your Own Product
3. Marketing / Promotion - If people don't know where you are, you ain't selling squat.
4. Profit - It must be profitable
Simple isn't it.
It took us approximately 4 hours to agree on this simplified list, however at the end of the day, this is it, there ain't no more. Four Simple Steps to Generate Profit and to be successful. If that is your goal and it is your definition of success. Here I go again, this was a large part of the discussion last night, My Goals and definition of success will be quite different from yours or the next person.
Let's look at the 4 easy steps in a general sense.
1. Create a website, product or information. A website can be anything you want, from a basic website to a targeted niche website specialising in left handed golf putters for people over 6 feet tall. Whatever your chosen area of expertise is, stick with it. Specialise in it and become an expert regarding it.
2. Generating an Income from your website. Affiliate programs provide an option of promoting a product, in our case, left handed putters for people over 6ft tall. Something to consider though, is to write a review based upon your experience with it. Their customer support, their postage, their delivery, their follow up. This review, based upon your experience, lends more credence to you and the product. Affiliate programs make it easy for you to make money. Another option to generate income is by placing Google Adsense ads within your website.
3. Marketing /Promotion. It doesn't matter what you are selling or if you habve the best looking website in the entire world, if people do not know you where you are or if the search engines don't index you, you ain't selling squat. Simple as that. Promote your website at every opportunity, give your customers a reason to return and return often.
4. Profit - Don't expect to retire overnight or to be a millionaire. But think about it, if you can generate $100 from your website in a week, how great is that. All you need to do is increase that accordingly and repeat your efforts on a regular basis.
We trust you have found this of benefit and if you would like to expand upon it, please contact us accoridngly.
Until Net Time ...
Happy Blogging
SEO Steve
Hosting Impact
Free SEO Tools to assist you in improving your website
Ask as many people as you can find, the following question ... what is Search Engine Optimization (SEO) ? and you will receive different answers.
For simplicity, let's agree to use the following as a starting point. SEO can be defined as the process of making changes to the content, code and structure of your website to make it more accessible to search engines by providing clearly defined keywords and or keyword phrases of your niche.
Search engine optimization is not and never has been about tricking or scamming the search engines.
Granted, in the "Early Days" you only had to place a keyword here or there and you were basically given the number 1 spot. That proved to be both good and bad, however, as search engines evolved and they do and will continue to do so, you will need to ensure that your website is correctly optimised.
Optimisation is about understanding what elements search engines look for on a webpage to help in determining the relevance of that webpage for a particular keyword or keyword phrase. By understanding these elements and making the relevant adjustments to your webpage, you can improve your rank for a search term.
As we all know, Search engines use "spiders" or "crawlers" to visit your Web site and index the information accordingly. This information includes the content, as well as some coding aspects used to construct your webpage or website.
When designing or building your website, there are two simple things to take into consideration. Firstly, your website visitors and Secondly the Search Engines. Told you it was simple. Get those two aspects correct and you are grining. Don't however, rely on building it once and then leaving it there, to be ranked highly for your keywords, both long tail and short tail, you must constantly work it. Look at it like exercise, if you don't exercise your body and muscles, they waste away, same with your website, if you don't consistently add new information, promote it and work it, it to will waste away and join the other forgotten websites languishing at the bottom of the internet pit.
Please feel free to read more on Saerch Engine Optimisation by visiting this link http://www.hostingimpact.com/search_engine_optimisation.htm
and use Our Free SEO Tools here
http://www.hostingimpact.com/free_tools.htm
In the next couple of posts we will talk more about Search Engine Optimisation.
Until Net Time ...
Happy Blogging
SEO Steve
Hosting Impact - FREE SEO Tools
Quality Free SEO Tools
What is website content and how do we create good quality content ? Opinions vary, however, the basic concensus is that by regularly updating your website with unique fresh content and making it more interactive, you will be targeting your niche market.
Testimonials.
Not this one again. Yes, this one again. This allows your satisfied customers to voice their opinions about the quality of your product or service. An online Testimony has the added advantage of having links to and from your customer and this in itself is a good thing.
Forums and Blogs.
Forums and Blogs provide instant interactive appeal to your website customers and visitors. Apart from the fact that they are by themself an essential element, they also add fresh relevant content to your particular website.
Calendar of Events.
Calendar of Events allows you to promote a particular product, service or launch. The calendar allowS your visitors to bookmark, add to their own, share it plus other features that would take a blog of it's own to write about. If you have upcoming events related to your website's products, services, or Business then include it in your calendar of events.
Product Reviews.
Consider writing a Product Review. Be mindful that your review must be fair and just and include both the advantages and disadvantages of your particular product. By writing an honest review of your product, will also give you credibility to your website visitors.
Geographical Maps.
If you have a brick and mortar business, then consider using maps to pinpoint your location. If you are writing about a golf course or hotel, then use Google Maps to show it's location. It helps the website visitors as they look for specific locations and they will come to rely upon your website as a valuable resource.
All of the above mentioned tips are designed to assist you in creating valuable relevant content, which is aimed at delivering quality traffic to your website. After all isn't that the goal and aim of all of us.
Until Net Time ...
Happy Blogging
Australian Website Design Professionals
There is a general concensus out there in internet land that Meta Tags either don't work or of no use anymore. Be that as it may, We, Hosting Impact, do not subscribe to that theory. True, the search engines may not lend as much weight to them as they once did and we have the spammers, once again, to thank for that. Any useful tool that has been designed to assist everyone, has been exploited by the spammers, used, spat out and disgarded like an old toy, until it serves little or no purpose.
With all that aside, Meta tags still have a place within Websites and the correct implementation of Search Engine Optimisation procedures. Meta Tags offer a hint or clue to the search engines of what lies beneath and within the website. This hint is enough to entice the engines to crawl your website and rank it accordingly.
We are not saying that Meta Tags are the be all to end all, however, we do believe that if you use them and use them correctly, they will provide you with a benefit. How much of a benefit, is up for debate and we are not interested in that. We are more interested in developing and implementing sound SEO practices and web design techniques.
In a nutshell, if the content of your website reflects or relates to the hidden meta tags, then it stands to reason that the spider has a valuable point of reference on the content of that page and more importantly, your keywords and or keyword phrases. Keyword Suggestion Tool
We trust you have found this of benefit. Please feel free to contact us to discuss this in length.
Until Net Time ...
Happy Blogging