Web Design
February 11, 2009 | 
Author 
SEO Tools to assist you in improving your website
Have you ever sat down and truly considered just what is your website's main purpose and what you want your website to accomplish for you?
Does your website sell a product? If it does, it has been designed with a decisive purpose. It will
- Present your product/s in the best possible light.
- Invite visitors to join your mailing list or newsletter.
- Answer all potential questions about the product.
- Provide details about shipping, returns and payment options.
- Provide a clear pathway to purchase.
- Make the sales process as simple as possible for the buyer.
- Thank the customer for their purchase.
- Even upsell with another offer. Read the rest of this entry »
Free SEO Tools to assist you in improving your website
Congratulations, you took the first step, in building your website and promoting your products and services. Where are your website visitors and more importantly, where are the sales. It has often been said that first
impressions are the most important, so it is best to make the best impression that you can, because there won't be a second one.
It is estimated that you have approximately 45 seconds to make a good first impression. Your website visitors will judge your site in that short space of time. They will judge it on colour, load time, layout and professionalism.
Prior to unleashing your website onto the unsuspecting masses, ask for unbiased, brutally honest opinions from family, friends and business associates. Listen to their feedback, step aside and look at it from a customers point of view.
Does it pass the test of professionalism? Does it truly represent you, your business, your products and services in a professional light. Are your graphics of a high quality ? Is the information written in such a way that is easy to understand. Read the rest of this entry »
Australian Website Design Professionals
Have you ever sat down and really considered what you want your website to do. Is your website a true reflection of you, your business, your products and services ?
Does it sell a Product ?
Does it sell a Service ?
Does it provide useful and relevant content ?
Will you update the content with relevant fresh content on a regular basis ?
Does it interactive with it's visitors ?
Do your website visitors understand what it is that you are presenting and more importantly, is there a clear path or navigation for them to follow ?
What are you communicating to your website visitors ?
Are Your Graphics correctly optimised for the web ?
Are your Headlines correctly formatted ?
Correct use of H1, H2, H3 ?
Does your website content flow and makes sense ?
Do you understand your website's statistics ?
Do you read and dissect your website statistics ?
The above are just a few of our thoughts in relation to websites in general. We are conducting a website review weekend this weekend and I know we will be pulling apart Hosting Impact's website, as a direct result of some of the above questions.
Anybody can throw together a website, however, in this day and age, more than at any other time, it is imperative that your website can be found and found easily and has the following functions, quick to load, easy to navigate and includes fresh relevant information. Simple isn't it.
Contact Hosting Impact for Our Free SEO Report that highlights key features within your website.
Until Next Time ...
SEO Steve
Hosting Impact - Australian SEO Specialists
Australian Website Design Professionals
Convincing your prospects to purchase from you or more importantly your website is a hard job, but have you ever thought that you're making the process twice as difficult for all concerned if your prospects are convinced but don't know how to buy from you? No matter how good you are at convincing your prospects, they won't buy if they find the entire process cumbersome.
Firstly, ensure that your website visitors can find your order form easily and that a Buy It Now Button is next to all Products and Services. Sounds simple doesn't it, however, you would be surprised how many websites we review and we find it difficult to purchase from some websites. Consider placing a prominent link to your order page from every page on your web site.
Consider offering various payment options? They may include Paypal, Paymate, Cheque, Money Order or Direct Deposit. Some Website visitors may only want to pay with their credit card and others may want to send a cheque. The more options you offer, the better your chances of making a sale. We have spoken with numerous Website Customers and they remain adamant that they will only accept Paypal, obviously that is their choice, however, it is our belief that they are limiting their potetial clients options.
The great thing of utilising Paypal is the fact that all of the security features, functions and SSL Certificates are already in place and are updated on a regular basis.
Consider adding Customer Testimonials to your website and please remember to place your contact information, on all of your web pages. That alone can assist in boosting your prospects' confidence about you, your product and your website.
End of the day, common sense should prevail and if you design your website, with your customer in mind and follow a logical process, your customers will have no problems seeing how, where and why to purchase from you.
We trust you have found the above information of use and should you require additional information or assistance please do not hesitate to contact us accordingly.
Until Next Time ...
Happy Blogging
Posted in Web Design | 
Tags: cheque, contact information, creadit card, customer testimonials, money order, paymate, paypal, seo specialists, ssl certificate, website purchase | 
Comments
Australian Website Design Professionals
Website designs these days can be created by anyone with a computer, from a 13 year old to a 80 year old with little or no experience. The difference is that not all webdesigners are the same nor are their web designs.
While some designs are excellent and work quite well, all to often we hear of problems associated with websites created by someone not necessarily involved full time within the industry nor is it their first point of business. From not being able to contact the person to updating the website, to not having access to the website at all, to being totally dependent on that person who will update, change or alter your website when it suits them be it today, next week or never, just to name a few.
Some types of website designs work better than others, so remember while you might want an all singing all dancing website, with all the bells and whistles, and while it may look great for your potential clients, all will be lost if the search engines don't rank your website highly, or indeed a potential customer can't view your site because they don't have the latest computer or plugin, or fast internet access and it takes forever to load.
The design of your website does and will reflect your business image, just as your premises of your business reflects your business and or the way the telephone is answered. First impressions are important!
Your website needs to be designed in such a manner that it is easier for the search engines to spider and decide where in the search engines (such as Google) your website will appear for certain keywords. While your website will not just appear no 1 in google and requires much more than good webdesign to achieve this, it all goes towards the goal of good traffic and enquires and or sales for your business.
Please feel free to visit Hosting Impact's Web Design Portfolio page
Our Search Engine and Web Traffic Categories provides more information and tips to help you achieve this or alternatively contact our team here.
When a potential client lands on your website, you have approximately 22 seconds to impress them....not much time, granted ..... however, with a well laid out design, good navigation, loads fast and has relevant content, 22 seconds is more than enough.
Until Next Time ...
Happy Blogging
Design Team
Hosting Impact - Australian Web Site Design Professionals