Posts Tagged ‘Australian Search Engine Optimisation’

SEO Tools to assist you in improving your website

Have you ever sat down and truly considered just what is your website’s main purpose and what you want your website to accomplish for you?

Does your website sell a product? If it does, it has been designed with a decisive purpose. It will

• Present your product/s in the best possible light.
• Invite visitors to join your mailing list or newsletter.
• Answer all potential questions about the product.
• Provide details about shipping, returns and payment options.
• Provide a clear pathway to purchase.
• Make the sales process as simple as possible for the buyer.
• Thank the customer for their purchase.
• Even upsell with another offer. Read the rest of this entry »

Australian Website Design Professionals

If you want a quick way of finding Websites or Directories that accept your link/s or offer a reciprocal link option then consider using this within Google, Yahoo or MSN:

“Add Link” “hosting”
“Submit Link” “hosting”

Place “Add Link” “hosting” into Google and instead of “hosting”, place the word that best suits you, your business and website. Or use “Submit Link” “hosting” to find the best results.

This will then return the search results for websites or Directories pertaining to that particular keyword, that accept or offer a reciprocal linking programme.

We have found that the above two tips have helped to reduce the amount of time spent searching for websites that accept our links. You have the added advantage of being able to look at the actual website, prior to giving your information. If you like it and it measures up, then submit.

Trust you have found this information of benefit.

Until Next Time …
Happy Blogging

SEO Steve
Hosting Impact – Australian SEO Specialists

Australian Website Design Professionals

All websites needs visitors. Gee, what a profound statement, no I can not take credit for that.  How original, all websites needs visitors. Sounds simple doesn’t it, yet we, Hosting Impact, receive phone calls and or emails daily from website owners that had their websites designed by other companies and want us to provide them with a FREE SEO Report. We gladly do this report as it identifies key SEO factors that, if addressed, will improve how the search engines currently look at them.

The conversation with the customer normally goes like this:

Hosting: Good Morning, Hosting Impact, How may we help you ?
Customer: I have a website and want you to do your FREE SEO Report.
Hosting: OK, How long have you had the website for ?
Customer: about 4 years and we are not being found in the search engines ?

It is at this point, judging from the tone of the customer, that we can also summise that they have not changed, altered and or added information, relevant information to it. The conversation normally ends with the customer saying, “The web design company isn’t as good as we thought they were and we have been ripped off. Our response, In some cases, yes that may very well be true, however, in a lot of cases, web designers are not by nature, SEO Specialists or even SEO aware. Nor should they be, it is a different ballgame all together. Additionally, you had this designed 4 years ago. 4 years is a long time in the internet and a lot of things have changed, have you changed your website at all in 4 years ?

Hello…..Hello…Are you there ?

There are certain design principles that have evolved that will certainly assist in search engine optimisation, but overall, web design is not to be confused with true SEO. That is like going to a dentist and asking, while your there, can you check my blood pressure and give me a clean bill of health. It aint going to happen.

A major source of traffic for most sites on the Internet is search engines like Google, Yahoo and MSN, etc. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors. 

Major search engines use crawlers or robots to index websites to list on their search result pages. Once they have it indexed, they read the content of the page, record it in their own database and then display it as people search for it. Simplistically speaking. 

If you want to make your site indexed easily, you should avoid using frames on your website. Frames are so yesterday. That is all we really need to say about that.

Refrain from presenting important information in Flash movies or within images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking may be affected dramatically.  

Use meta tags accordingly on each and every page of your site so that search engine robots know exactly what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently. 

Stop using wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load. 

Use Correct Title Tags when addressing your website. 
Use Precise Meta Tags
Use Exact Description
Use Good Content
Use Correct Keywords
Use Alt Tags
Update With Fresh Content On A Regular Basis  

Do Not Spam the Search Engines
Do Not Keyword Stuff Your Web Page – Do so at your own peril- You Have Been Warned

By adopting the above Do’s and Dont’s, you will be better received within the search engines.

Depending on the amount of feedback we receive, we will design a website live, brand new and show everybody the entire process, from start to finish. How to do it correctly. You can sit in and watch the entire process. There will be no charge, it will be completely free, we will not hide any aspect of it. At the end of it, you will be able to use the exact same principles on your own website. If this is of interest, please contact Hosting Impact accordingly.

We trust you have found this post of benefit.

Until Next Time…Happy Blogging
Happy Blogging

SEO Steve
Hosting Impact – Australian SEO Specialists 

Australian Website Design Professionals

Website designs these days can be created by anyone with a computer, from a 13 year old to a 80 year old with little or no experience. The difference is that not all webdesigners are the same nor are their web designs. 

While some designs are excellent and work quite well, all to often we hear of problems associated with websites created by someone not necessarily involved full time within the industry nor is it their first point of business. From not being able to contact the person to updating the website, to not having access to the website at all, to being totally dependent on that person who will update, change or alter your website when it suits them be it today, next week or never, just to name a few.

Some types of website designs work better than others, so remember while you might want an all singing all dancing website, with all the bells and whistles, and while it may look great for your potential clients, all will be lost if the search engines don’t rank your website highly, or indeed a potential customer can’t view your site because they don’t have the latest computer or plugin, or fast internet access and it takes forever to load.

The design of your website does and will reflect your business image, just as your premises of your business reflects your business and or the way the telephone is answered.  First impressions are important!

Your website needs to be designed in such a manner that it is easier for the search engines to spider and decide where in the search engines (such as Google) your website will appear for certain keywords. While your website will not just appear no 1 in google and requires much more than good webdesign to achieve this, it all goes towards the goal of good traffic and enquires and or sales for your business. 

Please feel free to visit Hosting Impact’s Web Design Portfolio page

Our Search Engine and Web Traffic Categories provides more information and tips to help you achieve this or alternatively contact our team here.

When a potential client lands on your website, you have approximately 22 seconds to impress them….not much time, granted ….. however, with a well laid out design, good navigation, loads fast and has relevant content, 22 seconds is more than enough.

Until Next Time …
Happy Blogging

Design Team
Hosting Impact – Australian Web Site Design Professionals

Creating Your Website Presence

What is search engine friendly content.  You may believe it is about stuffing your website with targeted keywords, however, it certainly isn’t.  In fact, if you attempted to do that, you may find that you could fall foul of the search engines if you attempt it.  It is a simple rule and one that will keep you in good stead and that is to write copy that not only search engine spiders will look at, but also human beings will as well.  What is the point of having a site that is highly ranked, yet none of your visitors can understand, nor trust?  So it is vital that your website is user friendly to both your visitors, as well as search engine spiders.

First of all you need to answer the following questions:-

1.           What is your site for?

2.           What does it do?

3.           What do you want your visitors to do when they reach it?

4.           Would you like them to spend money when they get to it?

5.           Or are you just providing them with information?

So the above points will have an impact on the copy that you write for the content of your website.

So whenever possible, use short paragraphs or bullet points, as these are more likely to attract visitors, while more lengthy essays will only drive them away.

But if you are selling a service or product then you need to make your site look interesting.  Provide as many calls to action as you can, and not just provide them with an online price list.

So remember that you are trying to attract the search engines, but at the same time your website should be designed for human readers.  As long as your website has been designed well and with people in mind, then 9 times out of 10 you will find that it is search engine friendly also.

Just like a visitor to your website reads the copy on your page in order to figure out what you have to offer, so does a search engine.  So when a search engine is looking at your web page, they are looking for keyword phrases in your copy (Content), as well as other vital components. 

Below are provided a number of tips which may help you in your SEO endevours. The list is by no means complete or final and is provided purely as a guide. For additional information please visit the following link: http://www.hostingimpact.com/search_engine_optimisation_preparation.htm

1.  Although there are no hard and fast rules, the general feelings are that you should have at least 200 words of relevant copy on each page of your website.  Although this may be difficult at times, search engines really like it, so it is important that you increase the amount of copy where and when you are able to.

This text, wherever possible, should include your most important keywords and or keyword phrases, but should still remain logical and easy to read for your website visitors.

2.  Ensure that you use the keyword phrases which you have used within your meta tags and meta description sections for that particular webpage.

3.  Add additional relevant copy filled pages to the site, such as how to articles, tips or tutorials.  Not only do these types of pages help with SEO, but you may find that other sites will link to yours.

These tips, although not infinite or definite should not be ignored, as optimising your web page  (content) is one of the most important things you could possibly do in order to improve your rankings in the Search Engines.

We trust that you have found this information helpful and in the event that you require additional information or assistance please feel free to contact Australia’s Leading Search Engine Optimisation Specialists , Hosting Impact.

Until Next Time…

Happy Blogging
SEO Steve
www.HostingImpact.com

Keyword. (2008, August 30). In Wikipedia, The Free Encyclopedia. Retrieved 01:06, October 25, 2008, from http://en.wikipedia.org/w/index.php?title=Keyword&oldid=235095623

Search Engine Optimisation Specialists

If you make your page titles as simple, descriptive and relevant as possible, it will make it easier for the search engines to know what each page of your website is about.  This will then allow people to scan through the search results they get, and are able to quickly determine if your document contains what they are actually looking for. 

Additionally, it should be remembered that the page title is generally what is used in order to link to your site from the results provided by the search engines.

Above all else, it is important to ensure that the title on each of your web pages refelct the actual content of that page. We believe that it is one of your most important elements of your website.  In fact, some people will argue that this the most important part of any site above all other things. Please visit this website to see an example of correct Titlt Tags

We as Search Engine Optimisation Specialists often see websites that have the same “Title Page Tag” spread throughout the entire website. If you do nothing else, please ensure that the Title Tag on each of your webpages reflect the nature or content of that page and that page only.

Until Next Time…

Happy Blogging

SEO Steve
Support
Hosting Impact
Australian Seach Engine Optimisation Specialists

Search Engine Optimisation Specialists

Good Relevant Content

This is probably the single most important point you should remember when doing Search Engine Optimisation (SEO), especially if you want your website to be found on the web.  Although your site may be technically perfect so that the search engine robots find it, you will find that it will not help if the actual content of your site is not good.

For the content of your site to be good, it should be factually, as well as grammatically correct.  But this is not really necessary for every site that is on the web today.  However, what is important is that whatever your site is about, the content actually needs to be unique and specific so that it will appeal to people.  Moreover, it in fact needs to be particularly appealing to those people looking for information or who want to find your site.

By having good content on your site, visitors will return and eventually these visitors who return are more likely to link to your site.  Having lots of inbound links is not only great for your site, but for search engine rankings also.  It is even better if those links are from more highly ranked sites than your own. 

Additionally, not only do you need to have good content on your site, you also need to have fresh content also. If you add relevant new content to your website on a regular basis, you are giving your visitors more reasons for returning to it.  Because of this, search engine robots will also visit your site more often as soon as they notice that you are updating it regularly.  So what this means is that any new content you add, will then be indexed much quicker in the future.

Check your Spellings 

If your site is written in English, then you are probably aware of the differences in spelling between American and British English.  Where in the UK they will write “colour”, in the USA it is written as “color”, and the same can be said of “optimisation” and “optimization”.  So if you can, why not establish your website to accomodate the differences accordingly. Is this a good thing, We do not know, however, what we do know though is that it may provide you with another keyword phrase that may bring in traffic and after all isn’t that what it is all about.

Until Next Time…

Happy Blogging