Posts Tagged ‘Australian Small Business Hosting’

Australian Domain Names

Your Domain Name or Names are a vital component of your Business identity. They are not only an integral part of your online business but they are also an effective and efficient marketing tool.

The majority of businesses, register their business name/s as their preferred Domain. Where possible and depending upon which Country you live, it may be prudent to secure the .com and .com.au version of your Domain name.

In our case, we secured www.hostingimpact.com  www.hostingimpact.com.au www.hostingimpact.net and www.hostingimpact.net.au

Why ? Simply to protect our brand. We have heard horror stories whereby an Australian Business has secured their .com.au domain and have left their .com domain name available. Their opposition have come through and registered the .com version and then built a site along the same lines and yes you guessed it, customers would forget to type the .au extension and go to the opposition. Let’s be honest, for the sake of around $15.00, why would you not secure it.

If you’re not ready to design and develop your website just now, thats ok, however, registering your domain name is still an important step to consider.  The added advantage of securing your domain name, is the fact that you can then create personalised email addresses, e.g. support@hostingimpact.com instead of yourbusinessname@hotmail.com  

Congratulations, you have secured your Domain Name, now what….Please ensure that your Domain details and registrant contact email address remains valid and up to date.

For additional information regarding Australian Domain Names please visit www.auda.org.au

Search for your preferred Domain Name here.

We trust you have found this post of benefit and should you require additional information please do not hesitate to contact us accordingly.

Until Next Time …
Happy Blogging

SEO Steve
Hosting Impact – Australian Domain Names

Australian Website Design Professionals

If you want a quick way of finding Websites or Directories that accept your link/s or offer a reciprocal link option then consider using this within Google, Yahoo or MSN:

“Add Link” “hosting”
“Submit Link” “hosting”

Place “Add Link” “hosting” into Google and instead of “hosting”, place the word that best suits you, your business and website. Or use “Submit Link” “hosting” to find the best results.

This will then return the search results for websites or Directories pertaining to that particular keyword, that accept or offer a reciprocal linking programme.

We have found that the above two tips have helped to reduce the amount of time spent searching for websites that accept our links. You have the added advantage of being able to look at the actual website, prior to giving your information. If you like it and it measures up, then submit.

Trust you have found this information of benefit.

Until Next Time …
Happy Blogging

SEO Steve
Hosting Impact – Australian SEO Specialists

Australian Website Design Professionals

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your website and business, ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your website at least within the first 3 pages and ideally on the first page. Research has shown that website visitors generally do not go past the first three pages of search results and of course being on the first page is a preference.  It basically involves a process of incorporating fine tuning the content of your website along with HTML and Meta tag aspects and also appropriate link building systems.

The most popular search engines are Google, Yahoo, MSN and when you think about it they have only been around for about 10 years, give or take. Search engines keep their methods and ranking algorithms secret and change them accordingly. This in itself is not a bad thing as it helps to deter spam pages from clogging those results.  Another good thing from this change is the fact that web designers and SEO Specialists are encouraged to engage in sound seo practices. Of course, there are always those cowboys and self righteous ego manics that believe they can bend the rules to suit themselves, but they will be caught and their websites will be banned, it is just a matter of time. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues. For additional infromation or assistance please contact Hosting Impact.

Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. They will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally search engine optimization experts work with your web designer to develop an integrated plan from the commencement of your website.

Contact Hosting Impact for a free Search Engine Optimisation Report on your current website. 

We trust you have found this information of use and please feel free to contact Hosting Impact fro additional information.

Until Next Time
Happy Blogging …

SEO Steve
Hosting Impact

Search Engine Optimisation Specialists

So, let’s extend the idea of creating a blog, to creating one about your business.

It really does not matter what your business, the same ‘rules’ apply – you create your blog, and begin to make ‘postings’, which is a very grandiose way of describing the ability that a blog gives you to basically write whatever you want to.

Let’s imagine a couple of different scenarios.

Situation one is that you own a ‘real world’ business that sells widgets. You have a customer list of people who have bought your widgets before, so you can use your blog as a regular newsletter to which you publish all of your latest special offers, discount deals, news and so on.

It is a fantastic way of keeping in touch with your existing customers and, by publishing regular news bulletins through the company blog site, it offers a way to invite potential new customers to have a look inside your organization too, before they decide whether or not they want to work with you.

Of course, the limitation of using a blog for a real world business selling tangible physical products is that no blog or website can actually deliver the product for you.

However, in situation two, where you are using a blog to promote an online or Internet marketing business, even that can be achieved through your blog site to a certain extent.

Let’s imagine that your business is selling a website traffic generation service to other businesses on the net who want to increase the people that see their own sites. 

You can write about all of the latest traffic ideas that you have and promote your services through the blog.  You would also most probably have a ‘buy now’ button featured somewhere very prominently on the front page. You might also review traffic generation products from other companies, and carry links on your blog that would take the reader directly to the sales page for the product in question, if they have an interest in finding out more.

Although (as Wikipedia points out) blogging was initially a text based publishing medium, it is now increasingly becoming linked to other media, such as video, as well.  So, not only can you write reviews but you can even create short movies to do the same as well, and publish them to your blog (and other places, as we shall see later).

You can create video presentations about your business, your products or basically whatever else you want, and have it out there in front of a potential audience of over 1 billion people in a matter of minutes.

It has been said that there are ‘three cornerstones’ to online success and that they are visitor traffic, visibility and perceived credibility.  This is a critical concept to grasp, and one to which we will return time and again.

A blog site is such a powerful marketing tool because it allows you to address all three of these requirements through the one simple site, as you are about to discover. To take it one step further, a Blog site that is updated consistently and regularly with relevant content is such a powerful marketing tool.

We trust you have found the information useful and please feel free to contact Hosting Impact for assistance in creating your Blog.

Until Next Time
Happy Blogging

SEO Steve
Hosting Impact – Australian Search Engine Optimisation Specialists