Posts Tagged ‘Australian Web Designer’

Australian Website Design Professionals

Website designs these days can be created by anyone with a computer, from a 13 year old to a 80 year old with little or no experience. The difference is that not all webdesigners are the same nor are their web designs. 

While some designs are excellent and work quite well, all to often we hear of problems associated with websites created by someone not necessarily involved full time within the industry nor is it their first point of business. From not being able to contact the person to updating the website, to not having access to the website at all, to being totally dependent on that person who will update, change or alter your website when it suits them be it today, next week or never, just to name a few.

Some types of website designs work better than others, so remember while you might want an all singing all dancing website, with all the bells and whistles, and while it may look great for your potential clients, all will be lost if the search engines don’t rank your website highly, or indeed a potential customer can’t view your site because they don’t have the latest computer or plugin, or fast internet access and it takes forever to load.

The design of your website does and will reflect your business image, just as your premises of your business reflects your business and or the way the telephone is answered.  First impressions are important!

Your website needs to be designed in such a manner that it is easier for the search engines to spider and decide where in the search engines (such as Google) your website will appear for certain keywords. While your website will not just appear no 1 in google and requires much more than good webdesign to achieve this, it all goes towards the goal of good traffic and enquires and or sales for your business. 

Please feel free to visit Hosting Impact’s Web Design Portfolio page

Our Search Engine and Web Traffic Categories provides more information and tips to help you achieve this or alternatively contact our team here.

When a potential client lands on your website, you have approximately 22 seconds to impress them….not much time, granted ….. however, with a well laid out design, good navigation, loads fast and has relevant content, 22 seconds is more than enough.

Until Next Time …
Happy Blogging

Design Team
Hosting Impact – Australian Web Site Design Professionals

Search Engine Optimisation Specialists

So, let’s extend the idea of creating a blog, to creating one about your business.

It really does not matter what your business, the same ‘rules’ apply – you create your blog, and begin to make ‘postings’, which is a very grandiose way of describing the ability that a blog gives you to basically write whatever you want to.

Let’s imagine a couple of different scenarios.

Situation one is that you own a ‘real world’ business that sells widgets. You have a customer list of people who have bought your widgets before, so you can use your blog as a regular newsletter to which you publish all of your latest special offers, discount deals, news and so on.

It is a fantastic way of keeping in touch with your existing customers and, by publishing regular news bulletins through the company blog site, it offers a way to invite potential new customers to have a look inside your organization too, before they decide whether or not they want to work with you.

Of course, the limitation of using a blog for a real world business selling tangible physical products is that no blog or website can actually deliver the product for you.

However, in situation two, where you are using a blog to promote an online or Internet marketing business, even that can be achieved through your blog site to a certain extent.

Let’s imagine that your business is selling a website traffic generation service to other businesses on the net who want to increase the people that see their own sites. 

You can write about all of the latest traffic ideas that you have and promote your services through the blog.  You would also most probably have a ‘buy now’ button featured somewhere very prominently on the front page. You might also review traffic generation products from other companies, and carry links on your blog that would take the reader directly to the sales page for the product in question, if they have an interest in finding out more.

Although (as Wikipedia points out) blogging was initially a text based publishing medium, it is now increasingly becoming linked to other media, such as video, as well.  So, not only can you write reviews but you can even create short movies to do the same as well, and publish them to your blog (and other places, as we shall see later).

You can create video presentations about your business, your products or basically whatever else you want, and have it out there in front of a potential audience of over 1 billion people in a matter of minutes.

It has been said that there are ‘three cornerstones’ to online success and that they are visitor traffic, visibility and perceived credibility.  This is a critical concept to grasp, and one to which we will return time and again.

A blog site is such a powerful marketing tool because it allows you to address all three of these requirements through the one simple site, as you are about to discover. To take it one step further, a Blog site that is updated consistently and regularly with relevant content is such a powerful marketing tool.

We trust you have found the information useful and please feel free to contact Hosting Impact for assistance in creating your Blog.

Until Next Time
Happy Blogging

SEO Steve
Hosting Impact – Australian Search Engine Optimisation Specialists

Search Engine Optimisation Specialists

A backlink is a link which directs others towards your site; they are also referred to as inbound links (IBL’s).  So, the number of backlinks that your site has is an indication of how popular or important it is according to your peers (other site owners).  These are especially important for SEO, as search engines such as Google will give more credit to those sites with a good number of quality backlinks.  So they will then consider these sites more relevant than others in the results pages of a search query.

Most search engines will want websites to have a level playing field, and so will more often than not look for natural links that have been built slowly over time.  Although it can be fairly easy to manipulate the links on a web page in order to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from another site.  This is why these feature so highly in a search engine’s algorithm.  Today it has gotten even harder to achieve these inbound links because of unscrupulous webmasters.  Such people try to achieve these links by deceptive or sneaky techniques (through either hidden links or through automatically generated pages).  Such pages are known as link farms and they are generally disregarded by search engines.  But if you are linked to such a link farm, then you may find your site being banned entirely from these search engines.

Another way of achieving quality backlinks to a site is to entice quality visitors to come to yours. 

There are a number of ways in which back linking can be achieved.

1. Reciprocal Linking – this is where you link to another site that provides the same service or product as you and they in turn have a link to your site on theirs.

2. Site Submissions.  Submit links for your site to directories which allow free submissions, or if you can afford it, some paid directories.  There are many sites around which offer a service where you can submit your site details to numerous sites.  Plus, if you want, you can always create your own directory of similar websites. 

3. Articles.  This is another way of getting great backlinks.  So if you have a reputable looking site that contains informative, well written reviews, then there is a good chance that your articles will receive high search engine rankings also.  But it is vital that any articles you write are on the subject, informative and thorough in relation to your site.  Also you could always write a few articles for submission to article sites such as EzineArticles.com or SearchWarp.com.  This is another great way of getting even more backlinks to your site.

Below are a few tips you will need to consider in order to write good articles for your site.

a. Write in a way that your intended target audience will understand what you are trying to say.  In other words, don’t write it like you were a teacher talking to a class of 10 year olds, but don’t be overly complicated.

b. Check your spelling, grammar and punctuation.

c. Consider an article of between 300 to 500 words.

d. Always include a resource box at the end, as this will include that all important backlink to your site.  This resource box should also include a short biography regarding you and your site.

4. Blogging.  This has now become an integral part of the internet and is one of the most effective ways of linking.  You either have the choice of placing a few words of comments on to someone else’s blog, or you may want to link to them from your own blog.  In fact, you will find that most blogs will be happy to link back to you.  However, it is important that you try to update your blog regularly and post interesting content to ensure that people will want to link back to you.

Trust you have found this article helpful and should you require additional information or assistance please feel free to contact us accordingly at Hosting Impact.

Till Next Time…

Happy Blogging
SEO Steve
Hosting Impact – Australian Search Engine Optimisation Specialists
Backlink. (2008, October 14). In Wikipedia, The Free Encyclopedia. Retrieved 01:13, October 25, 2008, from http://en.wikipedia.org/w/index.php?title=Backlink&oldid=245192050