Posts Tagged ‘Australian Web Hosting’
October 30, 2008 | 
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Australian Website Design Professionals
Who's To Blame ... It aint me, it aint my dog ... then it must be the internet. It must be the Marketers. It's got to be somebody, cause it aint me.
I have just literally hung up the phone from a potential customer, sorry potential SEO Customer and thank goodness I gave up smoking 12 months ago, drinking 3 days ago and sex, yea right ... anyway ... otherwise, I would be a chain smoking, bourbon drinking $%^& rat.
Where do potential customers get the idea that if they or somebody else build a $19.99 website and put pretty little pictures inside it and place one or two "keywords" throughout it, then asks, why can I not be number 1 in Google for the "Keyword" hosting.
Probaly because there is approximately 440,000,000 search results, yes that's right, 440,000,000 results. Nothing wrong with being optimistic and positive and all the other adjectives I can think of, however, the thing that amuses and frustrates me at the same time is that they want to achieve this with a set budget of $400.00
To top it off, they would like to know what references We have, what past results We have and wait for it, can we do it a bit cheaper than the allocated $400.00, because they just spent $7 000.00 in a phone book advertisement. Do we offer a gurantee, that if there website is not Number 1 within 10 days, can they get there money back.
Damm, I suppose so, yea hell why not and while you are there, why not just bend me over and #$%^&* me. Oh by the way, I asked this potential SEO Customer, if he placed the same demands onto the Phone book company, ie: if he doesn't receive an inquiry every day from the phone book, will they get their money back. I don't believe he appreciated that, I don' know why, I was smiling when I said it.
If it was as easy as that, don't you believe that we, Hosting Impact, would at least have a look at doing that for us, but noooooo, we wouldn't even consider it, because we know the market is far too competitive and we don't believe our targeted customers would type in that word. We know the advantages in long tail keywords and that they can produce good sound results. These results allows us to build a foundation to at least start with.
I am missing an important component, yes, yes, apart from the "Keyword" Hosting and the Budget of $400.00, they would like it achieved in about 7 to 10 days, because that is when they will be starting their business. I remember now, they are still working for somebody else and want their Hosting business to be up an running and getting new customers every day, so they can pay for their new offices and wages.
Give me a break people, I know a lot of us receive emails saying that you will be Number 1 for blah blah blah in 1 week and it will cost you $19.99... GO FOR IT ... EMBRACE IT ... BUT LEAVE ME ALONE.
Search Engine Optimisation is a legitimate business and we do enjoy the challenges that we face everyday. Challenges with our customers websites, challenges with our own websites, but we do enjoy it and when we have positioned our clients website, within the search engines, where we said they would be within a reasonable time frame, that is pure joy. No Cheap Tricks, no sneaky black ops, just quality workmanship, time and effort.
So to all of the snake oil salesman out there claiming they can do this and this and this for only $19.99 and within a week you will be number 1, I say, GO $%&^* yourself.
I can not really blame the customer, because the interent does look simple and in many ways it is, however, common sense applies people. The business that has invested time, effort and money into marketing and search engine optimisation techniques, will really give up their number 1 position for their selected keywords...just because you have built a brand new website. No, I don' think so either.
Until Next Time...
Happy Blogging
SEO Steve
Hosting Impact
Posted in Search Engine Optimisation | 
Tags: Australian Web Hosting, google, Hosting Impact Web Design, long tail keywords, msn, search engine result, seo, Social Media, yahoo | 
Comments
Australian Website Design Professionals
After you have your website designed and developed, one of the next most important considerations should be, "Who Will Host Your Website ?"
There are numerous points to consider when selecting a suitably qualified web host to host your website.
In no particualr order are a number to consider:
The Company
Their background
Check their references
How many customers do they serve?
What is their uptime or Uptime percentage ?
What are there charges ?
Do they charge set up fees ?
Do they offer Customer Support ?
Can you upgrade free of charge?
Web hosting services and prices can vary and when choosing your web host, please ensure that you are receiving exactly what you paid for. All to often, Hosting Impact hears horror stories from new customers, about this host and that host. Bottom line, cheap hosting can, not always, but can cost you more.
Additional things to consider:
Use your own domain name (www.yourname.com) - not a sub domain
Your own POP email account - name@yourdomain.com
Ability to access and upload your website.
Offer daily server backup
Easy access to your log files
Statistics on visits to your website
Hosting Impact is an Australian Based Professional Web Hosting Company and offers various packages for personal, Business or Commercial websites.
Hosting Impact has made another giant leap in technology with the introduction to Video Blogs. Please view our brief Welcome message.
Unfortunately, we were unable to get Brad Pitt for this starring role, so you are stuck with me.
httpv://au.youtube.com/watch?v=CoPlFOA84RM
Over the coming weeks, we will be presenting tips and techniques on all aspects of SEO. No gimmicks, no cheapshots, just honest, tried, tested and proven Search Engine Optimisation methods.
Until Next Time ...
Happy Blogging
SEO Steve
Hosting Impact - Australian Search Engine Optimisation
Search Engine Optimisation Specialists
So, let’s extend the idea of creating a blog, to creating one about your business.
It really does not matter what your business, the same ‘rules’ apply – you create your blog, and begin to make ‘postings’, which is a very grandiose way of describing the ability that a blog gives you to basically write whatever you want to.
Let’s imagine a couple of different scenarios.
Situation one is that you own a ‘real world’ business that sells widgets. You have a customer list of people who have bought your widgets before, so you can use your blog as a regular newsletter to which you publish all of your latest special offers, discount deals, news and so on.
It is a fantastic way of keeping in touch with your existing customers and, by publishing regular news bulletins through the company blog site, it offers a way to invite potential new customers to have a look inside your organization too, before they decide whether or not they want to work with you.
Of course, the limitation of using a blog for a real world business selling tangible physical products is that no blog or website can actually deliver the product for you.
However, in situation two, where you are using a blog to promote an online or Internet marketing business, even that can be achieved through your blog site to a certain extent.
Let’s imagine that your business is selling a website traffic generation service to other businesses on the net who want to increase the people that see their own sites.
You can write about all of the latest traffic ideas that you have and promote your services through the blog. You would also most probably have a ‘buy now’ button featured somewhere very prominently on the front page. You might also review traffic generation products from other companies, and carry links on your blog that would take the reader directly to the sales page for the product in question, if they have an interest in finding out more.
Although (as Wikipedia points out) blogging was initially a text based publishing medium, it is now increasingly becoming linked to other media, such as video, as well. So, not only can you write reviews but you can even create short movies to do the same as well, and publish them to your blog (and other places, as we shall see later).
You can create video presentations about your business, your products or basically whatever else you want, and have it out there in front of a potential audience of over 1 billion people in a matter of minutes.
It has been said that there are ‘three cornerstones’ to online success and that they are visitor traffic, visibility and perceived credibility. This is a critical concept to grasp, and one to which we will return time and again.
A blog site is such a powerful marketing tool because it allows you to address all three of these requirements through the one simple site, as you are about to discover. To take it one step further, a Blog site that is updated consistently and regularly with relevant content is such a powerful marketing tool.
We trust you have found the information useful and please feel free to contact Hosting Impact for assistance in creating your Blog.
Until Next Time
Happy Blogging
SEO Steve
Hosting Impact - Australian Search Engine Optimisation Specialists
Search Engine Optimisation Specialists
A backlink is a link which directs others towards your site; they are also referred to as inbound links (IBL’s). So, the number of backlinks that your site has is an indication of how popular or important it is according to your peers (other site owners). These are especially important for SEO, as search engines such as Google will give more credit to those sites with a good number of quality backlinks. So they will then consider these sites more relevant than others in the results pages of a search query.
Most search engines will want websites to have a level playing field, and so will more often than not look for natural links that have been built slowly over time. Although it can be fairly easy to manipulate the links on a web page in order to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from another site. This is why these feature so highly in a search engine’s algorithm. Today it has gotten even harder to achieve these inbound links because of unscrupulous webmasters. Such people try to achieve these links by deceptive or sneaky techniques (through either hidden links or through automatically generated pages). Such pages are known as link farms and they are generally disregarded by search engines. But if you are linked to such a link farm, then you may find your site being banned entirely from these search engines.
Another way of achieving quality backlinks to a site is to entice quality visitors to come to yours.
There are a number of ways in which back linking can be achieved.
1. Reciprocal Linking - this is where you link to another site that provides the same service or product as you and they in turn have a link to your site on theirs.
2. Site Submissions. Submit links for your site to directories which allow free submissions, or if you can afford it, some paid directories. There are many sites around which offer a service where you can submit your site details to numerous sites. Plus, if you want, you can always create your own directory of similar websites.
3. Articles. This is another way of getting great backlinks. So if you have a reputable looking site that contains informative, well written reviews, then there is a good chance that your articles will receive high search engine rankings also. But it is vital that any articles you write are on the subject, informative and thorough in relation to your site. Also you could always write a few articles for submission to article sites such as EzineArticles.com or SearchWarp.com. This is another great way of getting even more backlinks to your site.
Below are a few tips you will need to consider in order to write good articles for your site.
a. Write in a way that your intended target audience will understand what you are trying to say. In other words, don’t write it like you were a teacher talking to a class of 10 year olds, but don’t be overly complicated.
b. Check your spelling, grammar and punctuation.
c. Consider an article of between 300 to 500 words.
d. Always include a resource box at the end, as this will include that all important backlink to your site. This resource box should also include a short biography regarding you and your site.
4. Blogging. This has now become an integral part of the internet and is one of the most effective ways of linking. You either have the choice of placing a few words of comments on to someone else’s blog, or you may want to link to them from your own blog. In fact, you will find that most blogs will be happy to link back to you. However, it is important that you try to update your blog regularly and post interesting content to ensure that people will want to link back to you.
Trust you have found this article helpful and should you require additional information or assistance please feel free to contact us accordingly at Hosting Impact.
Till Next Time...
Happy Blogging
SEO Steve
Hosting Impact - Australian Search Engine Optimisation Specialists
Backlink. (2008, October 14). In Wikipedia, The Free Encyclopedia. Retrieved 01:13, October 25, 2008, from http://en.wikipedia.org/w/index.php?title=Backlink&oldid=245192050
Posted in Search Engine Optimisation | Tags: Australian Search Engine Optimisation Specialists, Australian Web Designer, Australian Web Hosting, backlinks, blogging, Blogs, Citing Wikipedia, directories, inbound links, Reciprocal Linking, resource box, Search Engine Optimisation, search engine ranking, seo, Site Submissions, website articles, wikipedia, wikipedia The Free Encyclopedia | Comments