Posts Tagged ‘Blogs’
December 8, 2008 | 
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Free SEO Tools to assist you in improving your website
Spoke with a customer this morning and it was during this conversation that the question was asked, what does SEO mean ? What is a backlink ? What is a Blog ? and what the hell is Twitter ?
It is so easy to believe that everybody knows and understands what seo is, or a backlink and not to mention Twitter and more importantly what it can do for you. But alas poor Yorick, that is not always the case and with that in mind, we now pressent a brief Glossary of SEO Common Words.
This Glossary is by no means complete and final and is given purely as a guide.
AdSense - is an effective way for publishers, regardless of size or experience, to display relevant Google Ads within their website's content pages. The ads are related to your website content and as such, appeal to your website visitors. This helps in monetizing your website.
AdWords - Google's advertising service for displaying Ads of your website as paid inclusion. More details can be found at http://adwords.google.com/
Algorithm - is an operational program rule that determines how a particular search engine, like Google, Yahoo and MSN, indexes content and then displays it accordingly.
Alt Tag - A tag that provides alternative text for visually impaired users. Search engines may pick this text instead of graphical images.Anchor text Anchor text is the visible text in a hyperlink. Search engines may pick this up for ranking, although this in itself is no guarantee of a higher search ranking.
Backlink - As the name suggests are inbound links from another web page, pointing to your website.
Blog - Blogs are also known as weblogs. An online Diary with the owner posting random comments, promoting products, services, or information. Posts are made on a regular basis and are increasing in value to both the users and the search engines.
Crawl - When a search engine visits your website and extracts your content for search results.
External links - A link that forwards to a website outside the home domain name (third party).
Flash Intro - An animated short introduction. The website sits behind the Flash Intro and visitors can skip them as a general rule.
Internal links - An Internal link is a link that points to another page within the same website or Domain. Interal Links can also be utilised for navigation purposes.
Javascript - A script language that can be embedded into the HTML of a webpage to add functionality.
Link Farm - A set of interlinked web pages or websites that have been built for the sole purpose of increasing the number of incoming links to a web site, thereby with the aim of increasing link popularity and search engine rankings. TO BE AVOIDED AT ALL COSTS.
Meta Tag - A special HTML tag that provides information about a Web page. Generally used for search engines to describe your website. Please read more about Meta Tags and their Hidden Advantage
PageRank (PR) - Google's method to determine a webpage's relevance, popularity and importance through the quality of sites linking to it.
Referring Page - A Website visitor clicks a link from another website and is directed to your website. The originating website is called the referring page.
SEO - An abbreviation for Search Engine Optimisation (Optimization). Involves strategies to optimize and promote your website in a proven technique, all with the aim of improving your search engines ranking.
Spam - Excessive manipulation to influence search engine rankings. TO BE AVOIDED AT ALL COSTS.
The above is by no means complete and there are numerous good sources for more detailed explanations.
We trust you have found the above of some benefit.
Until Net Time ...
Happy Blogging
SEO Steve
Hosting Impact - "Helping You To Make Money Online"
Posted in Search Engine Optimisation | 
Tags: Algorithm, alt tags, Australian Search Engine Optimisation Specialists, backlinks, Blogs, Crawl, External Links, Flash Intros, google adsense, google adwords, hosting impact, internal links, Javascript, Link Farms, meta tags, Page Rank, Referring Page, seo, Spam, twitter | 
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Australian Website Design Professionals
Blogs are or should be considered a strategic business communication and marketing tool. Why do we believe that ? Good Question ... Here is a brief list of why we believe that.
1. Blogs are becoming a standard for savvy Internet users. The number of users, feeds and blogs are growing everyday and businesses recognise the fact that they can engage their potential customers on a more personal level.
2. Keyword / keyword Phrases. This wold have to be the one single reason why they rank so high. You are talking about a particular product or service and with that comes relevant high quality keywords. Simple as that and yet we still have customers that can not understand, accept or acknowledge that concept. Read the rest of this entry »
Australian Website Design Professionals
If Content is king, then, original relevant content is the Ruler of the land. We regularly receive emails or phone calls from customers who complain that they have written a Blog or an article and they still don't have any sales. This is all our fault, because we told them to get a blog. That's true...We did say that, however, we also re-inforced to them that there is absolutely no point in installing a Blog if you do not use it correctly. By correctly, we mean, adding to it on a regular basis, promoting it and using it as a marketing tool for your Business, Product or Service. There are more than enough dead blogs out there, that do nothing more than.....nothing.
If you are passionate about a subject, Your Business, a hobby, then a Blog is by far the best means available in getting your message out there. You will find that the most popular Blogs in internet land are the ones that are updated regularly, are passionate and are relevant about whatever subject they are writing about.
One of the biggest problems associated with blogging has nothing to do with the lack of traffic coming to their site. It is something more insidious than that and that is Bad content. To take it one step further, it is badly written content that is not original at all. Read the rest of this entry »
Posted in Blogs | Tags: australian seo specialists, Blogs, content, dead blogs, original relevant content, plr articles | Comments
Australian Website Design Professionals
Video blogging or VLOGS has a lot of distinct advantages over text-based blogging, and it is little wonder that this new technology is catching on all over the internet. Video blogs or VLOGS very effectively grab the attention of your website visitors, and people are much more likely to become excited about the dynamic content of a video blog than they are likely to find a written posting very thrilling. The more enthusiastic viewers are about a site, the quicker the word of mouth spreads, and in a perfect world, this then equates to more traffic. Additionally, with Video Blogs or VLOGS, you are personalising your brand as well and if your website visitor can relate to you and your image, you have then created trust with your potential customer. They then have a perception of you, your company and your product, based purely on your VLOG.
In our situation, we were unable to secure Brad Pitt for the role, so you are stuck with me and my droning voice, but that is not the point. The point is that the information that we are presenting is for the benefit of our website visitors and we trust that they find the information of assistance. Please follow this link.
http://www.hostingimpact.com/blog/2008/10/on-the-couch-with-hosting-impact/
Each week we will be presenting "On The Couch" with Hosting Impact in an endeavour to raise the awareness of our website visitors and also to answer viewer questions. Please feel free to email us with questions you would like answered. Anything ranging from, SEO Techniques, Web Design to Hosting. Send all requests to live@hostingimpact.com
Hosting Impact - Support Desk
Of course, on the other side of the coin, there are plenty of disadvantages to video blogging as well. Hosting a v-blog can require quite a bit of server space, which can make it difficult to get started. It takes more time to process and upload a video file than it does to dash off a quick bit of text, which means that running and updating a video blog may take some work. In addition, web surfers sometimes grow frustrated with the slow loading times of the files on many video blogs. Whether you opt for a video blog or not depends on what kind of subject matter you want to cover, and how much time you can devote to video blogging. Before you decide to pursue a video blog, consider if there is an easier way for you to get your message across.
We trust you have found this information of benefit and we look forward to answering your questions.
Until Next Time ...
Happy Blogging
SEO Steve
Hosting Impact - Australian Search Engine Optimisation Specialists
Creating Your Website Presence
One of the biggest bugbears and time consuming aspects of Search Engine Optimisation (SEO) back in the old days, was the time required to alter, add and or change the content. This change of content allowed the search engines to identify numerous aspects of your website and more importantly being able to find and subsequently rank it. However, it was at times a long, drawn out process and at times not enjoyable.
With the advent and development of Blogs, the ability to change and or alter the website content with relevant and fresh content have moved the goalposts significantly so that it is no longer necessarily the case!
The website owner now has the ability to create fresh, new relevant keyword rich content at any time of the day or night.
Now, that is not to say that SEO is a tactic that you no longer need to consider. Indeed, with ever increasing competition in online market places, Search Engine Optimisation is something that needs greater thought and consideration with every passing day.
Happy Blogging
Posted in Website Traffic | Tags: Blogs, business blog, google, msn, Search Engine Optimisation, search engine ranking position, seo, seo tips, seo tweaks, website blog, yahoo | Comments
Search Engine Optimisation Specialists
So, let’s extend the idea of creating a blog, to creating one about your business.
It really does not matter what your business, the same ‘rules’ apply – you create your blog, and begin to make ‘postings’, which is a very grandiose way of describing the ability that a blog gives you to basically write whatever you want to.
Let’s imagine a couple of different scenarios.
Situation one is that you own a ‘real world’ business that sells widgets. You have a customer list of people who have bought your widgets before, so you can use your blog as a regular newsletter to which you publish all of your latest special offers, discount deals, news and so on.
It is a fantastic way of keeping in touch with your existing customers and, by publishing regular news bulletins through the company blog site, it offers a way to invite potential new customers to have a look inside your organization too, before they decide whether or not they want to work with you.
Of course, the limitation of using a blog for a real world business selling tangible physical products is that no blog or website can actually deliver the product for you.
However, in situation two, where you are using a blog to promote an online or Internet marketing business, even that can be achieved through your blog site to a certain extent.
Let’s imagine that your business is selling a website traffic generation service to other businesses on the net who want to increase the people that see their own sites.
You can write about all of the latest traffic ideas that you have and promote your services through the blog. You would also most probably have a ‘buy now’ button featured somewhere very prominently on the front page. You might also review traffic generation products from other companies, and carry links on your blog that would take the reader directly to the sales page for the product in question, if they have an interest in finding out more.
Although (as Wikipedia points out) blogging was initially a text based publishing medium, it is now increasingly becoming linked to other media, such as video, as well. So, not only can you write reviews but you can even create short movies to do the same as well, and publish them to your blog (and other places, as we shall see later).
You can create video presentations about your business, your products or basically whatever else you want, and have it out there in front of a potential audience of over 1 billion people in a matter of minutes.
It has been said that there are ‘three cornerstones’ to online success and that they are visitor traffic, visibility and perceived credibility. This is a critical concept to grasp, and one to which we will return time and again.
A blog site is such a powerful marketing tool because it allows you to address all three of these requirements through the one simple site, as you are about to discover. To take it one step further, a Blog site that is updated consistently and regularly with relevant content is such a powerful marketing tool.
We trust you have found the information useful and please feel free to contact Hosting Impact for assistance in creating your Blog.
Until Next Time
Happy Blogging
SEO Steve
Hosting Impact - Australian Search Engine Optimisation Specialists
Search Engine Optimisation Specialists
A backlink is a link which directs others towards your site; they are also referred to as inbound links (IBL’s). So, the number of backlinks that your site has is an indication of how popular or important it is according to your peers (other site owners). These are especially important for SEO, as search engines such as Google will give more credit to those sites with a good number of quality backlinks. So they will then consider these sites more relevant than others in the results pages of a search query.
Most search engines will want websites to have a level playing field, and so will more often than not look for natural links that have been built slowly over time. Although it can be fairly easy to manipulate the links on a web page in order to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from another site. This is why these feature so highly in a search engine’s algorithm. Today it has gotten even harder to achieve these inbound links because of unscrupulous webmasters. Such people try to achieve these links by deceptive or sneaky techniques (through either hidden links or through automatically generated pages). Such pages are known as link farms and they are generally disregarded by search engines. But if you are linked to such a link farm, then you may find your site being banned entirely from these search engines.
Another way of achieving quality backlinks to a site is to entice quality visitors to come to yours.
There are a number of ways in which back linking can be achieved.
1. Reciprocal Linking - this is where you link to another site that provides the same service or product as you and they in turn have a link to your site on theirs.
2. Site Submissions. Submit links for your site to directories which allow free submissions, or if you can afford it, some paid directories. There are many sites around which offer a service where you can submit your site details to numerous sites. Plus, if you want, you can always create your own directory of similar websites.
3. Articles. This is another way of getting great backlinks. So if you have a reputable looking site that contains informative, well written reviews, then there is a good chance that your articles will receive high search engine rankings also. But it is vital that any articles you write are on the subject, informative and thorough in relation to your site. Also you could always write a few articles for submission to article sites such as EzineArticles.com or SearchWarp.com. This is another great way of getting even more backlinks to your site.
Below are a few tips you will need to consider in order to write good articles for your site.
a. Write in a way that your intended target audience will understand what you are trying to say. In other words, don’t write it like you were a teacher talking to a class of 10 year olds, but don’t be overly complicated.
b. Check your spelling, grammar and punctuation.
c. Consider an article of between 300 to 500 words.
d. Always include a resource box at the end, as this will include that all important backlink to your site. This resource box should also include a short biography regarding you and your site.
4. Blogging. This has now become an integral part of the internet and is one of the most effective ways of linking. You either have the choice of placing a few words of comments on to someone else’s blog, or you may want to link to them from your own blog. In fact, you will find that most blogs will be happy to link back to you. However, it is important that you try to update your blog regularly and post interesting content to ensure that people will want to link back to you.
Trust you have found this article helpful and should you require additional information or assistance please feel free to contact us accordingly at Hosting Impact.
Till Next Time...
Happy Blogging
SEO Steve
Hosting Impact - Australian Search Engine Optimisation Specialists
Backlink. (2008, October 14). In Wikipedia, The Free Encyclopedia. Retrieved 01:13, October 25, 2008, from http://en.wikipedia.org/w/index.php?title=Backlink&oldid=245192050
Posted in Search Engine Optimisation | Tags: Australian Search Engine Optimisation Specialists, Australian Web Designer, Australian Web Hosting, backlinks, blogging, Blogs, Citing Wikipedia, directories, inbound links, Reciprocal Linking, resource box, Search Engine Optimisation, search engine ranking, seo, Site Submissions, website articles, wikipedia, wikipedia The Free Encyclopedia | Comments