Posts Tagged ‘customer testimonials’
February 11, 2009 | 
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SEO Tools to assist you in improving your website
Have you ever sat down and truly considered just what is your website's main purpose and what you want your website to accomplish for you?
Does your website sell a product? If it does, it has been designed with a decisive purpose. It will
- Present your product/s in the best possible light.
- Invite visitors to join your mailing list or newsletter.
- Answer all potential questions about the product.
- Provide details about shipping, returns and payment options.
- Provide a clear pathway to purchase.
- Make the sales process as simple as possible for the buyer.
- Thank the customer for their purchase.
- Even upsell with another offer. Read the rest of this entry »
Quality Free SEO Tools
What is website content and how do we create good quality content ? Opinions vary, however, the basic concensus is that by regularly updating your website with unique fresh content and making it more interactive, you will be targeting your niche market.
Testimonials.
Not this one again. Yes, this one again. This allows your satisfied customers to voice their opinions about the quality of your product or service. An online Testimony has the added advantage of having links to and from your customer and this in itself is a good thing.
Forums and Blogs.
Forums and Blogs provide instant interactive appeal to your website customers and visitors. Apart from the fact that they are by themself an essential element, they also add fresh relevant content to your particular website.
Calendar of Events.
Calendar of Events allows you to promote a particular product, service or launch. The calendar allowS your visitors to bookmark, add to their own, share it plus other features that would take a blog of it's own to write about. If you have upcoming events related to your website's products, services, or Business then include it in your calendar of events.
Product Reviews.
Consider writing a Product Review. Be mindful that your review must be fair and just and include both the advantages and disadvantages of your particular product. By writing an honest review of your product, will also give you credibility to your website visitors.
Geographical Maps.
If you have a brick and mortar business, then consider using maps to pinpoint your location. If you are writing about a golf course or hotel, then use Google Maps to show it's location. It helps the website visitors as they look for specific locations and they will come to rely upon your website as a valuable resource.
All of the above mentioned tips are designed to assist you in creating valuable relevant content, which is aimed at delivering quality traffic to your website. After all isn't that the goal and aim of all of us.
Until Net Time ...
Happy Blogging
Australian Website Design Professionals
Convincing your prospects to purchase from you or more importantly your website is a hard job, but have you ever thought that you're making the process twice as difficult for all concerned if your prospects are convinced but don't know how to buy from you? No matter how good you are at convincing your prospects, they won't buy if they find the entire process cumbersome.
Firstly, ensure that your website visitors can find your order form easily and that a Buy It Now Button is next to all Products and Services. Sounds simple doesn't it, however, you would be surprised how many websites we review and we find it difficult to purchase from some websites. Consider placing a prominent link to your order page from every page on your web site.
Consider offering various payment options? They may include Paypal, Paymate, Cheque, Money Order or Direct Deposit. Some Website visitors may only want to pay with their credit card and others may want to send a cheque. The more options you offer, the better your chances of making a sale. We have spoken with numerous Website Customers and they remain adamant that they will only accept Paypal, obviously that is their choice, however, it is our belief that they are limiting their potetial clients options.
The great thing of utilising Paypal is the fact that all of the security features, functions and SSL Certificates are already in place and are updated on a regular basis.
Consider adding Customer Testimonials to your website and please remember to place your contact information, on all of your web pages. That alone can assist in boosting your prospects' confidence about you, your product and your website.
End of the day, common sense should prevail and if you design your website, with your customer in mind and follow a logical process, your customers will have no problems seeing how, where and why to purchase from you.
We trust you have found the above information of use and should you require additional information or assistance please do not hesitate to contact us accordingly.
Until Next Time ...
Happy Blogging
Posted in Web Design | 
Tags: cheque, contact information, creadit card, customer testimonials, money order, paymate, paypal, seo specialists, ssl certificate, website purchase | 
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