Posts Tagged ‘google’

It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indexes.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

See You In the Search Engines

Steve
Hosting Impact

SEO Professionals to assist you in improving your Website Rankings

We often get asked what are the best things to do to get a higher ranking on Google, Yahoo or MSN for that fact.  We don’t believe that there is just 1 thing to do to achieve a higher ranking, but a combination of a lot of little things.

The Search Engines use a complex range of algorithms to achieve the findings that they have and rightly so, they are very protective and cautious in regards to the integrity of those findings and the algorithms that are used. With that in mind, it would be then fair to suggest that they have the right to constantly change, alter, amend or rectify the code at any given time, to prevent spammers and people with unethical motives from dominating the search results.

In our experience, we have found that by utilising the guidelines, albeit very loose, and making your website, a website of worth and value, will over time ensure you of the high rankings you desperately seek. Read the rest of this entry »

Google Analytics and monitoring your website statistics

It never ceases to amaze us how, when, where and why our website visitors find us. We constantly track, monitor and record all avenues and are constantly surprised yet delighted on how they do find us and in particular our Sub Domain pages.

One of the many monitoring tools that we use is Google Analytics. We have heard all of the conspriacy stories about Google, however, love them or hate them, they do provide outstanding data about your website. Google understands the importance of monitoring and benchmarking your website and your website visitors and they do not leave anything to chance, so would should you.

A brief sample on some of the keywords and or phrases used to locate Our Sub Domain Pages: Read the rest of this entry »

Free SEO Tools to assist you in improving your website

As with anything and everything with the internet, there are a range of SEO Tools available, the good, the not so good and the down right nasty.

We have included here a range for your consideration and yes we have tested and tried them and at the time of application, they worked and worked well. In the event that you find that they didn’t work, please contact us so we can rectify them for you.

Oh yes, they are all free for you to use as many times as your heart desires.

Backlink Checker – Find a list of backlinks to a specifc website.

Google Banned Checker – Discover if a website is banned on Google.

Index Checker – Ascertain how many pages are present on a search engines index.

Keyword Density Tool – Views the optimum keyword distribution of a particular website

Keyword Suggestion Tool – This will display up to 10 popular keywords on your selected keyword.

Search Engine Position – Check your Search Engine positions on Google Search Engine.

Search Listings Preview – Preview how your website will appear on Google, Yahoo and MSN search.

Spider View – View a website from a search engine spider’s perspective.

Google Adsense Calculator – Calculate your Adsense earnings based on page impressions.

Link Shortener - Makes a long website address short and easy to remember.

List Cleaner – Cleans and removes duplicates from a list in seconds.

HTML Optimiser – Removes the white spacing in your HTML Website. Faster load speeds.

There are many many more free SEO Tools available.

We trust you have found this post of use and please feel free to use the above mentioned SEO Tools. In the event that you do find them useful, please let us know, as we do appreciate your feedback.

Until Net Time
Happy Blogging

SEO Steve
Hosting Impact – FREE SEO Tools

Australian Website Design Professionals

Blogs are or should be considered a strategic business communication and marketing tool. Why do we believe that ? Good Question … Here is a brief list of why we believe that.

1. Blogs are becoming a standard for savvy Internet users. The number of users, feeds and blogs are growing everyday and businesses recognise the fact that they can engage their potential customers on a more personal level.

2. Keyword / keyword Phrases. This wold have to be the one single reason why they rank so high. You are talking about a particular product or service and with that comes relevant high quality keywords. Simple as that and yet we still have customers that can not understand, accept or acknowledge that concept. Read the rest of this entry »

Quality Free SEO Tools

1.  - Choose relevant keywords to drive targeted visitors to your website. Keywords that potential customers would type into a Search Engine.

1a. – use a keyword research tool to assist in your endeavours.

 
2. – Incorporate these keywords and or keyword phrases into your website pages.

2a. – Use them within the Title Tags and heading tags.

2b. – Use the keywords within in the main content of your website.

2c. – Use them where possible within the links, both internal and external.

2d. – Construct paragraphs around your keywords that give them meaning.
3. – Get links to your site, not just any links but good quality, relevant links.

3a. – Assess and clean up your internal link structure. Ensure that the links are operational and relevant.

3b. – get external or backlinks to your website. 
4. – Promote your website at every possible opportunity.

4a. – Provide users with a html sitemap and a Google xml sitemap.

5. – Constantly monitor, adjust, review and revamp your website.

5a. – Be aware of your Traffic Ranking. 

Avoid where possible all links pointing to the 1 page, for example, www.hostingimpact.com if you are talking about SEO, direct them to your SEO page, talking about Web Design, direct them to your web design page etc. In essence, what you are doing is pointing relevant links to the relevant pages or deep linking of your website. That is a far better proposition than having all links directed to one page.

For a range of Quality FREE SEO Tools that you can use all the time please follow this link. Quality Free SEO Tools

We trust you have found the above information of benefit and should you require additional information or assistance please do not hesitate to contact Hosting Impact accordingly. 

Until Next Time … 
Happy Blogging

SEO Steve
Hosting Impact – Quality Free SEO Tools

Australian Website Design Professionals

Search Engine Commands are normally utilised by search engine professionals to identify certain key aspects about a particular website they may be currently working on.

Knowing them can really bring information about a specific site and its standing in the World Wide Web to light. Here are some of the more often and most important search engine commands:

Site: – Displays all of the pages indexed by the engine of the site. 

Link: – Locates some links pointing to the site.

Cache: – Shows the last indexed and cached version of a site.

Info: – Displays general info about a site with other search commands. 

Related: – Shows websites that may be semantically or directly related to the site.  

Try them on our own site or alternatively check out the opposition, but above all else, have fun. As with all aspects of SEO, do not rely on just one method or level of research. Check and confirm everything and when you have finished checking and confirming, there is one last thing to do and that is to check and confirm again.

Until Next Time …
Happy Blogging

SEO Steve
Hosting Impact – Australian Search Engine Optimisation Specialists.

Australian Website Design Professionals

If you want a quick way of finding Websites or Directories that accept your link/s or offer a reciprocal link option then consider using this within Google, Yahoo or MSN:

“Add Link” “hosting”
“Submit Link” “hosting”

Place “Add Link” “hosting” into Google and instead of “hosting”, place the word that best suits you, your business and website. Or use “Submit Link” “hosting” to find the best results.

This will then return the search results for websites or Directories pertaining to that particular keyword, that accept or offer a reciprocal linking programme.

We have found that the above two tips have helped to reduce the amount of time spent searching for websites that accept our links. You have the added advantage of being able to look at the actual website, prior to giving your information. If you like it and it measures up, then submit.

Trust you have found this information of benefit.

Until Next Time …
Happy Blogging

SEO Steve
Hosting Impact – Australian SEO Specialists

Australian Website Design Professionals

The following Tips are just that, Tips or ideas. They are certainly not definitive, nor are they exhaustive, but purely given as a guide, nothing more, nothing less.

Please feel free to add to them as and when you see fit:

1. Create original relevant content.
2. Add fresh relevant content on a regular basis.
3. Create content where it’s principles remain valid, if possible, for years to come.
4. Write as if you are talking with friends or family, not the search engines.
5. One (1) Subject, One (1) Post. Keyword relevant rich content. Read the rest of this entry »

Australian Website Design Professionals

There are numerous effective ways to increase website traffic and create good search engine rankings and the ones listed below are not the only tried and tested methods available. If you would like to include some, please email us.

• Create a website with valuable relavant content, products or services.
• Place primary and secondary keywords or keyword phrases within the first half of your web page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers. Do not stuff keywords within your website, you will be caught. You have been warned.
• Use your keywords in the right fields and references within your web page. Like Title Tags, Meta Tags, Headers, Alt Tags etc.
• Keep your website design simple so that your customers can navigate easily between web pages, locate the information they need and most importantly, your website loads quickly.
• Update and add fresh, new relevant content on a regular basis. 
• Use online tools and utilities to keep track of how your website is doing. Visit and Bookmark www.HostingImpact.com/free_tools.htm for a vast range of FREE WEB TOOLS.
• Monitor your competitors and the top ranked websites to see what they are currently doing.
• Use reports and logs from your web hosting company to see where your traffic is coming from. A great programme is Webalyzer and it provides a wealth of infromation, from search strings to links etc…
• Make your customer visit easy and give them plenty of ways to remember you and return in the form of newsletters, free reports or consultation etc.
• Demonstrate your product knowledge or service expertise by writing and submitting articles for article websites so you are perceived as an expert in your field. Please remember to include your signature adn links in all submitted articles.
• Treat your website as a dynamic, ever changing sales and marketing tool and your customers will too.