Posts Tagged ‘home page’

Just don’t focus on the home page, keywords and titles.

The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer

If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?

When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

Australian Website Design Professionals

It is highly recommended to consider using your targeted keywords within the page title itself. The title tag is different from the Meta Tag, however it is worth considering it in relation to them. Whatever text you place within the Title Tag (ie: between the <title> and </title> portions) will appear in the title bar of the browser and this is what your website visitors and more importantly the Search Engines will see when they visit your web page.  Additionally, some browsers may append whatever you place in the Title Tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The Search Engines may decide to rank your web page based purely on the actual text you use within the Title Tag. 

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be optimised accordingly. The Title Tag of each page i.e. the keywords you use on that page and the keyword phrases that you use in the content will draw traffic to your site.  Although the Title Tag on each page must reflect the actual content of that page, it is to be used in conjunction with the Meta Tags, Description and keywords, if it is to be ranked highly for your preferred keywords.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so ensure that you capture all the keywords and phrases you need for each product, service or information page. 

One of the most common mistakes made by small business owners when they first design their website is to place their business name in every title of every page.  Identify what your product or service is and use that title within the Title Tag.

One last thing to consider when writing your Title Tag is to avoid using words like “and”, “at” and “the” as they will have no direct impact on your keyword preference. Everything you do on your webpage should be directed to improving your search engine position.

We trust you have found this post informative and please feel free to contact Hosting Impact for aditional information or assistance.

Until Next Time …
Happy Blogging

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SEO Steve
Hosting Impact – Australian Search Engine Specialists