Posts Tagged ‘Hosting Impact Web Design’

Australian Website Design Professionals

Blogs are or should be considered a strategic business communication and marketing tool. Why do we believe that ? Good Question … Here is a brief list of why we believe that.

1. Blogs are becoming a standard for savvy Internet users. The number of users, feeds and blogs are growing everyday and businesses recognise the fact that they can engage their potential customers on a more personal level.

2. Keyword / keyword Phrases. This wold have to be the one single reason why they rank so high. You are talking about a particular product or service and with that comes relevant high quality keywords. Simple as that and yet we still have customers that can not understand, accept or acknowledge that concept. Read the rest of this entry »

Australian Website Design Professionals

Who’s To Blame … It aint me, it aint my dog … then it must be the internet. It must be the Marketers. It’s got to be somebody, cause it aint me. 

I have just literally hung up the phone from a potential customer, sorry potential SEO Customer and thank goodness I gave up smoking 12 months ago, drinking 3 days ago and sex, yea right … anyway … otherwise, I would be a chain smoking, bourbon drinking $%^& rat.

Where do potential customers get the idea that if they or somebody else build a $19.99 website and put pretty little pictures inside it and place one or two “keywords” throughout it, then asks, why can I not be number 1 in Google for the “Keyword” hosting.

Probaly because there is approximately 440,000,000 search results, yes that’s right, 440,000,000 results. Nothing wrong with being optimistic and positive and all the other adjectives I can think of, however, the thing that amuses and frustrates me at the same time is that they want to achieve this with a set budget of $400.00

To top it off, they would like to know what references We have, what past results We have and wait for it, can we do it a bit cheaper than the allocated $400.00, because they just spent $7 000.00 in a phone book advertisement. Do we offer a gurantee, that if there website is not Number 1 within 10 days, can they get there money back.

Damm, I suppose so, yea hell why not and while you are there, why not just bend me over and #$%^&* me. Oh by the way, I asked this potential SEO Customer, if he placed the same demands onto the Phone book company, ie: if he doesn’t receive an inquiry every day from the phone book, will they get their money back. I don’t believe he appreciated that, I don’ know why, I was smiling when I said it.

If it was as easy as that, don’t you believe that we, Hosting Impact, would at least have a look at doing that for us, but noooooo, we wouldn’t even consider it, because we know the market is far too competitive and we don’t believe our targeted customers would type in that word.  We know the advantages in long tail keywords and that they can produce good sound results. These results allows us to build a foundation to at least start with.

I am missing an important component, yes, yes, apart from the “Keyword” Hosting and the Budget of $400.00, they would like it achieved in about 7 to 10 days, because that is when they will be starting their business. I remember now, they are still working for somebody else and want their Hosting business to be up an running and getting new customers every day, so they can pay for their new offices and wages.

Give me a break people, I know a lot of us receive emails saying that you will be Number 1 for blah blah blah in 1 week and it will cost you $19.99… GO FOR IT … EMBRACE IT … BUT LEAVE ME ALONE.

Search Engine Optimisation is a legitimate business and we do enjoy the challenges that we face everyday. Challenges with our customers websites, challenges with our own websites, but we do enjoy it and when we have positioned our clients website, within the search engines, where we said they would be within a reasonable time frame, that is pure joy. No Cheap Tricks, no sneaky black ops, just quality workmanship, time and effort.

So to all of the snake oil salesman out there claiming they can do this and this and this for only $19.99 and within a week you will be number 1, I say, GO $%&^* yourself.

I can not really blame the customer, because the interent does look simple and in many ways it is, however, common sense applies people. The business that has invested time, effort and money into marketing and search engine optimisation techniques, will really give up their number 1 position for their selected keywords…just because you have built a brand new website. No, I don’ think so either.

Until Next Time…
Happy Blogging

SEO Steve
Hosting Impact

Australian Website Design Professionals

Website designs these days can be created by anyone with a computer, from a 13 year old to a 80 year old with little or no experience. The difference is that not all webdesigners are the same nor are their web designs. 

While some designs are excellent and work quite well, all to often we hear of problems associated with websites created by someone not necessarily involved full time within the industry nor is it their first point of business. From not being able to contact the person to updating the website, to not having access to the website at all, to being totally dependent on that person who will update, change or alter your website when it suits them be it today, next week or never, just to name a few.

Some types of website designs work better than others, so remember while you might want an all singing all dancing website, with all the bells and whistles, and while it may look great for your potential clients, all will be lost if the search engines don’t rank your website highly, or indeed a potential customer can’t view your site because they don’t have the latest computer or plugin, or fast internet access and it takes forever to load.

The design of your website does and will reflect your business image, just as your premises of your business reflects your business and or the way the telephone is answered.  First impressions are important!

Your website needs to be designed in such a manner that it is easier for the search engines to spider and decide where in the search engines (such as Google) your website will appear for certain keywords. While your website will not just appear no 1 in google and requires much more than good webdesign to achieve this, it all goes towards the goal of good traffic and enquires and or sales for your business. 

Please feel free to visit Hosting Impact’s Web Design Portfolio page

Our Search Engine and Web Traffic Categories provides more information and tips to help you achieve this or alternatively contact our team here.

When a potential client lands on your website, you have approximately 22 seconds to impress them….not much time, granted ….. however, with a well laid out design, good navigation, loads fast and has relevant content, 22 seconds is more than enough.

Until Next Time …
Happy Blogging

Design Team
Hosting Impact – Australian Web Site Design Professionals