Posts Tagged ‘inbound links’

Free SEO Tools to assist you in improving your website

According to Wikipedia,  Backlinks (or back-links (UK)) are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or importance of that website or page. 

In basic link terminology, a backlink is any link received by a web node (web page, directory, website, or top level domain) from another web node (Björneborn and Ingwersen, 2004). Backlinks are also known as incoming links, inbound links, inlinks, and inward links.

Although Search Engines may not place as much weight on the relevance of backlinks as they once did, does not mean that you shouldn’t ask for them. On the contrary, attempt to receive backlinks from high ranking and specific websites that compliment your website or niche area.

For example, if you own a landscaping / Gardening business and website, attempt to receive backlinks from highly sought after gardening experts, leading landscaping suppliers or even consider the major golf courses. Why the Golf Courses, I hear the masses screaming ? Simply because the greens of a golf course require expert gardening techniques, care and maintenance, so it follows that the search engines recognise or shold recognise this fact and reward you accordingly. In the event that they don’t, so what, you still have a backlink from St. Andrews Golf Course  Royal Melbourne Golf Club or The Golf Club

Hosting Impact has a free Backlink Checking Tool that enables you to ascertain who is linking to your website. Once you have this information, you can then create links to them, should you so desire.

http://www.hostingimpact.com/free_tools_backlink_checker.htm

We trust you have found this post of benefit and more importantly receive good use from the Backlink Checking Tool. 

Hosting Impact has a range of other Free Quality SEO Tools available and you can access them here

http://www.hostingimpact.com/free_tools.htm

Until Net Time…
Happy Blogging

SEO Steve
Hosting Impact – Quality SEO Tools

Search Engine Optimisation Specialists

A backlink is a link which directs others towards your site; they are also referred to as inbound links (IBL’s).  So, the number of backlinks that your site has is an indication of how popular or important it is according to your peers (other site owners).  These are especially important for SEO, as search engines such as Google will give more credit to those sites with a good number of quality backlinks.  So they will then consider these sites more relevant than others in the results pages of a search query.

Most search engines will want websites to have a level playing field, and so will more often than not look for natural links that have been built slowly over time.  Although it can be fairly easy to manipulate the links on a web page in order to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from another site.  This is why these feature so highly in a search engine’s algorithm.  Today it has gotten even harder to achieve these inbound links because of unscrupulous webmasters.  Such people try to achieve these links by deceptive or sneaky techniques (through either hidden links or through automatically generated pages).  Such pages are known as link farms and they are generally disregarded by search engines.  But if you are linked to such a link farm, then you may find your site being banned entirely from these search engines.

Another way of achieving quality backlinks to a site is to entice quality visitors to come to yours. 

There are a number of ways in which back linking can be achieved.

1. Reciprocal Linking – this is where you link to another site that provides the same service or product as you and they in turn have a link to your site on theirs.

2. Site Submissions.  Submit links for your site to directories which allow free submissions, or if you can afford it, some paid directories.  There are many sites around which offer a service where you can submit your site details to numerous sites.  Plus, if you want, you can always create your own directory of similar websites. 

3. Articles.  This is another way of getting great backlinks.  So if you have a reputable looking site that contains informative, well written reviews, then there is a good chance that your articles will receive high search engine rankings also.  But it is vital that any articles you write are on the subject, informative and thorough in relation to your site.  Also you could always write a few articles for submission to article sites such as EzineArticles.com or SearchWarp.com.  This is another great way of getting even more backlinks to your site.

Below are a few tips you will need to consider in order to write good articles for your site.

a. Write in a way that your intended target audience will understand what you are trying to say.  In other words, don’t write it like you were a teacher talking to a class of 10 year olds, but don’t be overly complicated.

b. Check your spelling, grammar and punctuation.

c. Consider an article of between 300 to 500 words.

d. Always include a resource box at the end, as this will include that all important backlink to your site.  This resource box should also include a short biography regarding you and your site.

4. Blogging.  This has now become an integral part of the internet and is one of the most effective ways of linking.  You either have the choice of placing a few words of comments on to someone else’s blog, or you may want to link to them from your own blog.  In fact, you will find that most blogs will be happy to link back to you.  However, it is important that you try to update your blog regularly and post interesting content to ensure that people will want to link back to you.

Trust you have found this article helpful and should you require additional information or assistance please feel free to contact us accordingly at Hosting Impact.

Till Next Time…

Happy Blogging
SEO Steve
Hosting Impact – Australian Search Engine Optimisation Specialists
Backlink. (2008, October 14). In Wikipedia, The Free Encyclopedia. Retrieved 01:13, October 25, 2008, from http://en.wikipedia.org/w/index.php?title=Backlink&oldid=245192050

Search Engine Optimisation Specialists

Good Relevant Content

This is probably the single most important point you should remember when doing Search Engine Optimisation (SEO), especially if you want your website to be found on the web.  Although your site may be technically perfect so that the search engine robots find it, you will find that it will not help if the actual content of your site is not good.

For the content of your site to be good, it should be factually, as well as grammatically correct.  But this is not really necessary for every site that is on the web today.  However, what is important is that whatever your site is about, the content actually needs to be unique and specific so that it will appeal to people.  Moreover, it in fact needs to be particularly appealing to those people looking for information or who want to find your site.

By having good content on your site, visitors will return and eventually these visitors who return are more likely to link to your site.  Having lots of inbound links is not only great for your site, but for search engine rankings also.  It is even better if those links are from more highly ranked sites than your own. 

Additionally, not only do you need to have good content on your site, you also need to have fresh content also. If you add relevant new content to your website on a regular basis, you are giving your visitors more reasons for returning to it.  Because of this, search engine robots will also visit your site more often as soon as they notice that you are updating it regularly.  So what this means is that any new content you add, will then be indexed much quicker in the future.

Check your Spellings 

If your site is written in English, then you are probably aware of the differences in spelling between American and British English.  Where in the UK they will write “colour”, in the USA it is written as “color”, and the same can be said of “optimisation” and “optimization”.  So if you can, why not establish your website to accomodate the differences accordingly. Is this a good thing, We do not know, however, what we do know though is that it may provide you with another keyword phrase that may bring in traffic and after all isn’t that what it is all about.

Until Next Time…

Happy Blogging