Posts Tagged ‘keyword phrases’
December 2, 2008 | 
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Free SEO Tools to assist you in improving your website
Ask as many people as you can find, the following question ... what is Search Engine Optimization (SEO) ? and you will receive different answers.
For simplicity, let's agree to use the following as a starting point. SEO can be defined as the process of making changes to the content, code and structure of your website to make it more accessible to search engines by providing clearly defined keywords and or keyword phrases of your niche.
Search engine optimization is not and never has been about tricking or scamming the search engines.
Granted, in the "Early Days" you only had to place a keyword here or there and you were basically given the number 1 spot. That proved to be both good and bad, however, as search engines evolved and they do and will continue to do so, you will need to ensure that your website is correctly optimised.
Optimisation is about understanding what elements search engines look for on a webpage to help in determining the relevance of that webpage for a particular keyword or keyword phrase. By understanding these elements and making the relevant adjustments to your webpage, you can improve your rank for a search term.
As we all know, Search engines use "spiders" or "crawlers" to visit your Web site and index the information accordingly. This information includes the content, as well as some coding aspects used to construct your webpage or website.
When designing or building your website, there are two simple things to take into consideration. Firstly, your website visitors and Secondly the Search Engines. Told you it was simple. Get those two aspects correct and you are grining. Don't however, rely on building it once and then leaving it there, to be ranked highly for your keywords, both long tail and short tail, you must constantly work it. Look at it like exercise, if you don't exercise your body and muscles, they waste away, same with your website, if you don't consistently add new information, promote it and work it, it to will waste away and join the other forgotten websites languishing at the bottom of the internet pit.
Please feel free to read more on Saerch Engine Optimisation by visiting this link http://www.hostingimpact.com/search_engine_optimisation.htm
and use Our Free SEO Tools here
http://www.hostingimpact.com/free_tools.htm
In the next couple of posts we will talk more about Search Engine Optimisation.
Until Net Time ...
Happy Blogging
SEO Steve
Hosting Impact - FREE SEO Tools
Australian Domain Names
There are countless ways of generating traffic to your website, unfortunately, a lot of people fail to capitalise on this, simply because they don't follow through. They give up after trying 1 thing once. They don't make a sale so they give it up and say it doesn't work.
You must test, test and retest your efforts and then compare the results to the previous month. Compare unique visitors form one month to the next. Compare enquiry emails received from 1 month to the next.
The only true way of generating traffic, quality traffic, is by testing and by being proactive.
Run weekly or monthly polls on your website. People love to give their opinions on any number of subjects. So give them the subjects to talk about. If you select topics that have a wide appeal, your website visitors will return and return often. From there, ask them to sign up with your newsletter, so you can them advised of new polls and information.
Consider starting a niche forum, as this has also proven to be an excellent source of traffic. Granted, it is and can be a lot of work to get off the ground, however, if you select your niche area carefully, it doesn't take long until word of mouth advertising kicks in.
Consider donating to a local Charity and then distribute a press release proudly advertising that fact. Select your Charity carefully, but donate accordingly and be proud of your donation and give the press release to media and business connections. Ask them to become involved and get 3 or 4 business, working together for a particular charity event.
End of the day, always ask your visitors how they found your website. Was it a referral, a keyword, keywords, if so, what were they...but always test and measure your results.
We trust you have found this blog of benefit.
Until Net Time...
Happy Blogging
SEO Steve
Hosting Impact - Australian SEO Services
Posted in Website Traffic | 
Tags: keyword phrases, keywords, local charity, long tail keywords, Website Traffic, weekly polls | 
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Australian Website Design Professionals
There is a general concensus out there in internet land that Meta Tags either don't work or of no use anymore. Be that as it may, We, Hosting Impact, do not subscribe to that theory. True, the search engines may not lend as much weight to them as they once did and we have the spammers, once again, to thank for that. Any useful tool that has been designed to assist everyone, has been exploited by the spammers, used, spat out and disgarded like an old toy, until it serves little or no purpose.
With all that aside, Meta tags still have a place within Websites and the correct implementation of Search Engine Optimisation procedures. Meta Tags offer a hint or clue to the search engines of what lies beneath and within the website. This hint is enough to entice the engines to crawl your website and rank it accordingly.
We are not saying that Meta Tags are the be all to end all, however, we do believe that if you use them and use them correctly, they will provide you with a benefit. How much of a benefit, is up for debate and we are not interested in that. We are more interested in developing and implementing sound SEO practices and web design techniques.
In a nutshell, if the content of your website reflects or relates to the hidden meta tags, then it stands to reason that the spider has a valuable point of reference on the content of that page and more importantly, your keywords and or keyword phrases. Keyword Suggestion Tool
We trust you have found this of benefit. Please feel free to contact us to discuss this in length.
Until Net Time ...
Happy Blogging
Australian Website Design Professionals
Blogs are or should be considered a strategic business communication and marketing tool. Why do we believe that ? Good Question ... Here is a brief list of why we believe that.
1. Blogs are becoming a standard for savvy Internet users. The number of users, feeds and blogs are growing everyday and businesses recognise the fact that they can engage their potential customers on a more personal level.
2. Keyword / keyword Phrases. This wold have to be the one single reason why they rank so high. You are talking about a particular product or service and with that comes relevant high quality keywords. Simple as that and yet we still have customers that can not understand, accept or acknowledge that concept. Read the rest of this entry »
Australian Website Design Professionals
It is highly recommended to consider using your targeted keywords within the page title itself. The title tag is different from the Meta Tag, however it is worth considering it in relation to them. Whatever text you place within the Title Tag (ie: between the <title> and </title> portions) will appear in the title bar of the browser and this is what your website visitors and more importantly the Search Engines will see when they visit your web page. Additionally, some browsers may append whatever you place in the Title Tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA.
The Search Engines may decide to rank your web page based purely on the actual text you use within the Title Tag.
If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be optimised accordingly. The Title Tag of each page i.e. the keywords you use on that page and the keyword phrases that you use in the content will draw traffic to your site. Although the Title Tag on each page must reflect the actual content of that page, it is to be used in conjunction with the Meta Tags, Description and keywords, if it is to be ranked highly for your preferred keywords.
The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so ensure that you capture all the keywords and phrases you need for each product, service or information page.
One of the most common mistakes made by small business owners when they first design their website is to place their business name in every title of every page. Identify what your product or service is and use that title within the Title Tag.
One last thing to consider when writing your Title Tag is to avoid using words like "and", "at" and "the" as they will have no direct impact on your keyword preference. Everything you do on your webpage should be directed to improving your search engine position.
We trust you have found this post informative and please feel free to contact Hosting Impact for aditional information or assistance.
Until Next Time ...
Happy Blogging
Hosting Impact - Support Desk
SEO Steve
Hosting Impact - Australian Search Engine Specialists
Creating Your Website Presence
What is search engine friendly content. You may believe it is about stuffing your website with targeted keywords, however, it certainly isn’t. In fact, if you attempted to do that, you may find that you could fall foul of the search engines if you attempt it. It is a simple rule and one that will keep you in good stead and that is to write copy that not only search engine spiders will look at, but also human beings will as well. What is the point of having a site that is highly ranked, yet none of your visitors can understand, nor trust? So it is vital that your website is user friendly to both your visitors, as well as search engine spiders.
First of all you need to answer the following questions:-
1. What is your site for?
2. What does it do?
3. What do you want your visitors to do when they reach it?
4. Would you like them to spend money when they get to it?
5. Or are you just providing them with information?
So the above points will have an impact on the copy that you write for the content of your website.
So whenever possible, use short paragraphs or bullet points, as these are more likely to attract visitors, while more lengthy essays will only drive them away.
But if you are selling a service or product then you need to make your site look interesting. Provide as many calls to action as you can, and not just provide them with an online price list.
So remember that you are trying to attract the search engines, but at the same time your website should be designed for human readers. As long as your website has been designed well and with people in mind, then 9 times out of 10 you will find that it is search engine friendly also.
Just like a visitor to your website reads the copy on your page in order to figure out what you have to offer, so does a search engine. So when a search engine is looking at your web page, they are looking for keyword phrases in your copy (Content), as well as other vital components.
Below are provided a number of tips which may help you in your SEO endevours. The list is by no means complete or final and is provided purely as a guide. For additional information please visit the following link: http://www.hostingimpact.com/search_engine_optimisation_preparation.htm
1. Although there are no hard and fast rules, the general feelings are that you should have at least 200 words of relevant copy on each page of your website. Although this may be difficult at times, search engines really like it, so it is important that you increase the amount of copy where and when you are able to.
This text, wherever possible, should include your most important keywords and or keyword phrases, but should still remain logical and easy to read for your website visitors.
2. Ensure that you use the keyword phrases which you have used within your meta tags and meta description sections for that particular webpage.
3. Add additional relevant copy filled pages to the site, such as how to articles, tips or tutorials. Not only do these types of pages help with SEO, but you may find that other sites will link to yours.
These tips, although not infinite or definite should not be ignored, as optimising your web page (content) is one of the most important things you could possibly do in order to improve your rankings in the Search Engines.
We trust that you have found this information helpful and in the event that you require additional information or assistance please feel free to contact Australia's Leading Search Engine Optimisation Specialists , Hosting Impact.
Until Next Time...
Happy Blogging
SEO Steve
www.HostingImpact.com
Keyword. (2008, August 30). In Wikipedia, The Free Encyclopedia. Retrieved 01:06, October 25, 2008, from http://en.wikipedia.org/w/index.php?title=Keyword&oldid=235095623
Posted in Search Engine Optimisation | Tags: Australian Search Engine Optimisation, content, keyword phrases, keywords, relevant content, search engine, search engine friendly, Search Engine Optimisation, search engine result, seo endeavours, seo specialists, web pages, webpage, website, Website Link, Website Traffic, wikipedia | Comments
Search Engine Optimisation Specialists
Good Relevant Content
This is probably the single most important point you should remember when doing Search Engine Optimisation (SEO), especially if you want your website to be found on the web. Although your site may be technically perfect so that the search engine robots find it, you will find that it will not help if the actual content of your site is not good.
For the content of your site to be good, it should be factually, as well as grammatically correct. But this is not really necessary for every site that is on the web today. However, what is important is that whatever your site is about, the content actually needs to be unique and specific so that it will appeal to people. Moreover, it in fact needs to be particularly appealing to those people looking for information or who want to find your site.
By having good content on your site, visitors will return and eventually these visitors who return are more likely to link to your site. Having lots of inbound links is not only great for your site, but for search engine rankings also. It is even better if those links are from more highly ranked sites than your own.
Additionally, not only do you need to have good content on your site, you also need to have fresh content also. If you add relevant new content to your website on a regular basis, you are giving your visitors more reasons for returning to it. Because of this, search engine robots will also visit your site more often as soon as they notice that you are updating it regularly. So what this means is that any new content you add, will then be indexed much quicker in the future.
Check your Spellings
If your site is written in English, then you are probably aware of the differences in spelling between American and British English. Where in the UK they will write “colour”, in the USA it is written as “color”, and the same can be said of “optimisation” and “optimization”. So if you can, why not establish your website to accomodate the differences accordingly. Is this a good thing, We do not know, however, what we do know though is that it may provide you with another keyword phrase that may bring in traffic and after all isn't that what it is all about.
Until Next Time...
Happy Blogging
Australian Search Engine Optimisation Specialists
Although there are literally 100's of ways to increase traffic to your website, we have included 5 for your immediate consideration.
The five methods are tried and proven methods of increasing traffic, but the overall message that we are attempting to convey is, try something, anything. Something or Anything is far better than doing nothing.
Traffic is the lifeblood of all websites and great traffic flow is the difference between so so results and outstanding results.
So here they are, in no particular order or preference:
1. Invest in good advertising with Search Engines.
Google’s Adwords as an example, provides great advertising opportunities that are very popular and assures great traffic. Although with this way to increase your traffic it would cost some money. While some would shy away from spending money to increase traffic, it can pay for itself many times over as a general way to increase your traffic.
2. Search and use correct keywords or keyword phrases for your sites content.
Search Engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in Search Engine results. You could write your own content or you could hire someone to do it for you.
3. Write Articles that can lead traffic to your site.
Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.
4. Join forums and form online communities.
Capture a market and show your expertise and credibility. When you have formed a good foundation for your site, people will trust you and your site and will pass it on to many people they trust. Traffic will certainly increase because they know that you can provide what they need.
5. Lastly, Offer newsletters or E-zines.
If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic.
We trust you find the abovementioned methods helpful and in the event that you have tried other methods and would like them included and or added here, please feel free to contact us accordingly.
Until Next Time
Happy Blogging
Australian Seacrh Engine Optimisation Specialists
Search Engine Optimisation is a competitve business. You have to arm yourself with not only the proper knowledge but also the correct tools to make your web site stand out from your competitors.
Each day, more and more sites are clambering to optimize their rankings and if you lose your guard, or worse, not continue to work your website and add relevant new content to it, you may just get trampled on and be left in the abyss filled with so many non effective websites.
Search Engines and in particular the big three, Google, Yahoo and MSN are the most widely used Internet tools used today by internet users. The Search Engines use certain algorithms to index or crawl websites and it is every website owner or webmaster's goal to be number 1 for a particual search string.
The majority of people that use Search Engines use only the first page top ten search results, when looking for a particular thing. It is generally acknowledged that people do not normally search past the first three pages. So being found within the first page and in particular the top three, for a specific search string, should be everyones aim. Being found within the top three three is considered a barometer of a sites success in Search Engine optimization.
You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site equals more leads for your Business and the more leads you receive equals more potential sales.
However, it is essential to grab a hold of that top spot or make your ranking even better. Each day is a new day for all websites and with each new day comes the opportunity to make them rank even higher or better using correct Search Engine optimization Techniques. Be ever mindful, that the major Search Engines and indeed all Search Engines constantly change or alter their algorithms to prevent manipulation by spammers and the like.
So just what is Search Engine optimization and why do you have to use it? The answer to why you have to use it is an easy one. You need correct Search Engine optimization to rank your website highly within the (SERP) Search Engine Ranking Position. Simple, Higher position means more exposure, means more potential sales or leads.
Implementing correct Search Engine optimization techniques allows you the benefit of generating potentially higher traffic volumes. If you can increase your traffic to your website by 10% over a two month period and increase your sales as a direct result of that increase in traffic, then that can sometimes be the difference in just getting by and making a substantial profit.
So once again, what is Search Engine optimization? Search Engine optimization is utilizing tools and methods in making your site top ranking in the results of Search Engines.
Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site's existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search Engine optimisation requires a lot of work to be fully realised. There are many aspects you have to change or add within your web site to receive higher or better Search Engine optimization results.
With the upcoming Posts, we will discuss in detail the many factors that make up Search Engine Optimisation, which include keyword phrases, keywords, meta tags, title pages, alt tags and our favourite, content. Not just any old content, but relevant, keyword rich content that is directed towards a specific product, service or solution. There are certain rules and guidelines to be followed with making your site's content applicable and conducive to Search Engine optimisation and we will address this in due course.
Posted in Search Engine Optimisation | Tags: alt tags, google, keyword phrases, keywords, meta tags, msn, optimization, Search Engine Optimisation, search engine ranking position, seo, serp, yahoo | Comments