Posts Tagged ‘paypal’
February 12, 2010 | 
Author Just don’t focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.
Understanding Your Target Customer
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.
Does your website give enough contact information?
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.
Australian Website Design Professionals
Convincing your prospects to purchase from you or more importantly your website is a hard job, but have you ever thought that you're making the process twice as difficult for all concerned if your prospects are convinced but don't know how to buy from you? No matter how good you are at convincing your prospects, they won't buy if they find the entire process cumbersome.
Firstly, ensure that your website visitors can find your order form easily and that a Buy It Now Button is next to all Products and Services. Sounds simple doesn't it, however, you would be surprised how many websites we review and we find it difficult to purchase from some websites. Consider placing a prominent link to your order page from every page on your web site.
Consider offering various payment options? They may include Paypal, Paymate, Cheque, Money Order or Direct Deposit. Some Website visitors may only want to pay with their credit card and others may want to send a cheque. The more options you offer, the better your chances of making a sale. We have spoken with numerous Website Customers and they remain adamant that they will only accept Paypal, obviously that is their choice, however, it is our belief that they are limiting their potetial clients options.
The great thing of utilising Paypal is the fact that all of the security features, functions and SSL Certificates are already in place and are updated on a regular basis.
Consider adding Customer Testimonials to your website and please remember to place your contact information, on all of your web pages. That alone can assist in boosting your prospects' confidence about you, your product and your website.
End of the day, common sense should prevail and if you design your website, with your customer in mind and follow a logical process, your customers will have no problems seeing how, where and why to purchase from you.
We trust you have found the above information of use and should you require additional information or assistance please do not hesitate to contact us accordingly.
Until Next Time ...
Happy Blogging
Posted in Web Design | 
Tags: cheque, contact information, creadit card, customer testimonials, money order, paymate, paypal, seo specialists, ssl certificate, website purchase | 
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