Posts Tagged ‘primary keywords’

Free SEO Tools to assist you in improving your website

Ask as many people as you can find, the following question … what is Search Engine Optimization (SEO) ? and you will receive different answers.

For simplicity, let’s agree to use the following as a starting point. SEO can be defined as the process of making changes to the content, code and structure of your website to make it more accessible to search engines by providing clearly defined keywords and or keyword phrases of your niche.

Search engine optimization is not and never has been about tricking or scamming the search engines.

Granted, in the “Early Days” you only had to place a keyword here or there and you were basically given the number 1 spot. That proved to be both good and bad, however, as search engines evolved and they do and will continue to do so, you will need to ensure that your website is correctly optimised.

Optimisation is about understanding what elements search engines look for on a webpage to help in determining the relevance of that webpage for a particular keyword or keyword phrase. By understanding these elements and making the relevant adjustments to your webpage, you can improve your rank for a search term.

As we all know, Search engines use “spiders” or “crawlers” to visit your Web site and index the information accordingly. This information includes the content, as well as some coding aspects used to construct your webpage or website.

When designing or building your website, there are two simple things to take into consideration. Firstly, your website visitors and Secondly the Search Engines. Told you it was simple. Get those two aspects correct and you are grining. Don’t however, rely on building it once and then leaving it there, to be ranked highly for your keywords, both long tail and short tail, you must constantly work it. Look at it like exercise, if you don’t exercise your body and muscles, they waste away, same with your website, if you don’t consistently add new information, promote it and work it, it to will waste away and join the other forgotten websites languishing at the bottom of the internet pit.

Please feel free to read more on Saerch Engine Optimisation by visiting this link http://www.hostingimpact.com/search_engine_optimisation.htm

and use Our Free SEO Tools here

http://www.hostingimpact.com/free_tools.htm

In the next couple of posts we will talk more about Search Engine Optimisation.

Until Net Time …
Happy Blogging

SEO Steve
Hosting Impact – FREE SEO Tools

Australian Website Design Professionals

There are numerous effective ways to increase website traffic and create good search engine rankings and the ones listed below are not the only tried and tested methods available. If you would like to include some, please email us.

• Create a website with valuable relavant content, products or services.
• Place primary and secondary keywords or keyword phrases within the first half of your web page content and spread them evenly throughout the document.
• Research and use the right keywords/phrases to attract your target customers. Do not stuff keywords within your website, you will be caught. You have been warned.
• Use your keywords in the right fields and references within your web page. Like Title Tags, Meta Tags, Headers, Alt Tags etc.
• Keep your website design simple so that your customers can navigate easily between web pages, locate the information they need and most importantly, your website loads quickly.
• Update and add fresh, new relevant content on a regular basis. 
• Use online tools and utilities to keep track of how your website is doing. Visit and Bookmark www.HostingImpact.com/free_tools.htm for a vast range of FREE WEB TOOLS.
• Monitor your competitors and the top ranked websites to see what they are currently doing.
• Use reports and logs from your web hosting company to see where your traffic is coming from. A great programme is Webalyzer and it provides a wealth of infromation, from search strings to links etc…
• Make your customer visit easy and give them plenty of ways to remember you and return in the form of newsletters, free reports or consultation etc.
• Demonstrate your product knowledge or service expertise by writing and submitting articles for article websites so you are perceived as an expert in your field. Please remember to include your signature adn links in all submitted articles.
• Treat your website as a dynamic, ever changing sales and marketing tool and your customers will too.