Posts Tagged ‘search engine result’

Australian Website Design Professionals

It is highly recommended to consider using your targeted keywords within the page title itself. The title tag is different from the Meta Tag, however it is worth considering it in relation to them. Whatever text you place within the Title Tag (ie: between the <title> and </title> portions) will appear in the title bar of the browser and this is what your website visitors and more importantly the Search Engines will see when they visit your web page.  Additionally, some browsers may append whatever you place in the Title Tag by adding their own name, as for example Microsoft’s Internet Explorer or OPERA.

The Search Engines may decide to rank your web page based purely on the actual text you use within the Title Tag. 

If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be optimised accordingly. The Title Tag of each page i.e. the keywords you use on that page and the keyword phrases that you use in the content will draw traffic to your site.  Although the Title Tag on each page must reflect the actual content of that page, it is to be used in conjunction with the Meta Tags, Description and keywords, if it is to be ranked highly for your preferred keywords.

The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so ensure that you capture all the keywords and phrases you need for each product, service or information page. 

One of the most common mistakes made by small business owners when they first design their website is to place their business name in every title of every page.  Identify what your product or service is and use that title within the Title Tag.

One last thing to consider when writing your Title Tag is to avoid using words like “and”, “at” and “the” as they will have no direct impact on your keyword preference. Everything you do on your webpage should be directed to improving your search engine position.

We trust you have found this post informative and please feel free to contact Hosting Impact for aditional information or assistance.

Until Next Time …
Happy Blogging

Hosting Impact - Support Desk

SEO Steve
Hosting Impact – Australian Search Engine Specialists

Australian Website Design Professionals

Who’s To Blame … It aint me, it aint my dog … then it must be the internet. It must be the Marketers. It’s got to be somebody, cause it aint me. 

I have just literally hung up the phone from a potential customer, sorry potential SEO Customer and thank goodness I gave up smoking 12 months ago, drinking 3 days ago and sex, yea right … anyway … otherwise, I would be a chain smoking, bourbon drinking $%^& rat.

Where do potential customers get the idea that if they or somebody else build a $19.99 website and put pretty little pictures inside it and place one or two “keywords” throughout it, then asks, why can I not be number 1 in Google for the “Keyword” hosting.

Probaly because there is approximately 440,000,000 search results, yes that’s right, 440,000,000 results. Nothing wrong with being optimistic and positive and all the other adjectives I can think of, however, the thing that amuses and frustrates me at the same time is that they want to achieve this with a set budget of $400.00

To top it off, they would like to know what references We have, what past results We have and wait for it, can we do it a bit cheaper than the allocated $400.00, because they just spent $7 000.00 in a phone book advertisement. Do we offer a gurantee, that if there website is not Number 1 within 10 days, can they get there money back.

Damm, I suppose so, yea hell why not and while you are there, why not just bend me over and #$%^&* me. Oh by the way, I asked this potential SEO Customer, if he placed the same demands onto the Phone book company, ie: if he doesn’t receive an inquiry every day from the phone book, will they get their money back. I don’t believe he appreciated that, I don’ know why, I was smiling when I said it.

If it was as easy as that, don’t you believe that we, Hosting Impact, would at least have a look at doing that for us, but noooooo, we wouldn’t even consider it, because we know the market is far too competitive and we don’t believe our targeted customers would type in that word.  We know the advantages in long tail keywords and that they can produce good sound results. These results allows us to build a foundation to at least start with.

I am missing an important component, yes, yes, apart from the “Keyword” Hosting and the Budget of $400.00, they would like it achieved in about 7 to 10 days, because that is when they will be starting their business. I remember now, they are still working for somebody else and want their Hosting business to be up an running and getting new customers every day, so they can pay for their new offices and wages.

Give me a break people, I know a lot of us receive emails saying that you will be Number 1 for blah blah blah in 1 week and it will cost you $19.99… GO FOR IT … EMBRACE IT … BUT LEAVE ME ALONE.

Search Engine Optimisation is a legitimate business and we do enjoy the challenges that we face everyday. Challenges with our customers websites, challenges with our own websites, but we do enjoy it and when we have positioned our clients website, within the search engines, where we said they would be within a reasonable time frame, that is pure joy. No Cheap Tricks, no sneaky black ops, just quality workmanship, time and effort.

So to all of the snake oil salesman out there claiming they can do this and this and this for only $19.99 and within a week you will be number 1, I say, GO $%&^* yourself.

I can not really blame the customer, because the interent does look simple and in many ways it is, however, common sense applies people. The business that has invested time, effort and money into marketing and search engine optimisation techniques, will really give up their number 1 position for their selected keywords…just because you have built a brand new website. No, I don’ think so either.

Until Next Time…
Happy Blogging

SEO Steve
Hosting Impact

Creating Your Website Presence

What is search engine friendly content.  You may believe it is about stuffing your website with targeted keywords, however, it certainly isn’t.  In fact, if you attempted to do that, you may find that you could fall foul of the search engines if you attempt it.  It is a simple rule and one that will keep you in good stead and that is to write copy that not only search engine spiders will look at, but also human beings will as well.  What is the point of having a site that is highly ranked, yet none of your visitors can understand, nor trust?  So it is vital that your website is user friendly to both your visitors, as well as search engine spiders.

First of all you need to answer the following questions:-

1.           What is your site for?

2.           What does it do?

3.           What do you want your visitors to do when they reach it?

4.           Would you like them to spend money when they get to it?

5.           Or are you just providing them with information?

So the above points will have an impact on the copy that you write for the content of your website.

So whenever possible, use short paragraphs or bullet points, as these are more likely to attract visitors, while more lengthy essays will only drive them away.

But if you are selling a service or product then you need to make your site look interesting.  Provide as many calls to action as you can, and not just provide them with an online price list.

So remember that you are trying to attract the search engines, but at the same time your website should be designed for human readers.  As long as your website has been designed well and with people in mind, then 9 times out of 10 you will find that it is search engine friendly also.

Just like a visitor to your website reads the copy on your page in order to figure out what you have to offer, so does a search engine.  So when a search engine is looking at your web page, they are looking for keyword phrases in your copy (Content), as well as other vital components. 

Below are provided a number of tips which may help you in your SEO endevours. The list is by no means complete or final and is provided purely as a guide. For additional information please visit the following link: http://www.hostingimpact.com/search_engine_optimisation_preparation.htm

1.  Although there are no hard and fast rules, the general feelings are that you should have at least 200 words of relevant copy on each page of your website.  Although this may be difficult at times, search engines really like it, so it is important that you increase the amount of copy where and when you are able to.

This text, wherever possible, should include your most important keywords and or keyword phrases, but should still remain logical and easy to read for your website visitors.

2.  Ensure that you use the keyword phrases which you have used within your meta tags and meta description sections for that particular webpage.

3.  Add additional relevant copy filled pages to the site, such as how to articles, tips or tutorials.  Not only do these types of pages help with SEO, but you may find that other sites will link to yours.

These tips, although not infinite or definite should not be ignored, as optimising your web page  (content) is one of the most important things you could possibly do in order to improve your rankings in the Search Engines.

We trust that you have found this information helpful and in the event that you require additional information or assistance please feel free to contact Australia’s Leading Search Engine Optimisation Specialists , Hosting Impact.

Until Next Time…

Happy Blogging
SEO Steve
www.HostingImpact.com

Keyword. (2008, August 30). In Wikipedia, The Free Encyclopedia. Retrieved 01:06, October 25, 2008, from http://en.wikipedia.org/w/index.php?title=Keyword&oldid=235095623

Australian Search Engine Optimisation Specialists

Although there are literally 100’s of ways to increase traffic to your website, we have included 5 for your immediate consideration.

The five methods are tried and proven methods of increasing traffic, but the overall message that we are attempting to convey is, try something, anything. Something or Anything is far better than doing nothing. 

Traffic is the lifeblood of all websites and great traffic flow is the difference between so so results and outstanding results. 

So here they are, in no particular order or preference:

1. Invest in good advertising with Search Engines.

Google’s Adwords as an example, provides great advertising opportunities that are very  popular and assures great traffic. Although with this way to increase your traffic it would cost some money. While some would shy away from spending money to increase traffic, it can pay for itself many times over as a general way to increase your traffic.

2. Search and use correct keywords or keyword phrases for your sites content.

Search Engines look for certain keywords that they would show in their results page. In doing so, having the right keyword and keyword phrase is a high requirement in ranking in high in Search Engine results. You could write your own content or you could hire someone to do it for you.

3. Write Articles that can lead traffic to your site.

Submit articles to sites that would contain the same subject that your site deals in. If you sell car parts write press releases and articles about cars and car parts. Attach your sites description and services at the end of the article as well as the link.

4. Join forums and form online communities.

Capture a market and show your expertise and credibility. When you have formed a good foundation for your site, people will trust you and your site and will pass it on to many people they trust. Traffic will certainly increase because they know that you can provide what they need.

5. Lastly, Offer newsletters or E-zines.

If many people know what you are about and your existence is shared with many others, you will find a loyal traffic that can provide you with more traffic by recommendation. If you arouse the curiosity of your customers they would be pushed to help you with your traffic. 

We trust you find the abovementioned methods helpful and in the event that you have tried other methods and would like them included and or added here, please feel free to contact us accordingly.

Until Next Time

Happy Blogging