Posts Tagged ‘search engine’

It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.

There are basically two types of search engines. The first is by robots called crawlers or spiders.

Search Engines use spiders to index websites. When you submit your website pages to a search engine by completing their required submission page, the search engine spider will index your entire site. A ‘spider’ is an automated program that is run by the search engine system. Spider visits a web site, read the content on the actual site, the site’s Meta tags and also follow the links that the site connects. The spider then returns all that information back to a central depository, where the data is indexed. It will visit each link you have on your website and index those sites as well. Some spiders will only index a certain number of pages on your site, so don’t create a site with 500 pages!

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

A spider is almost like a book where it contains the table of contents, the actual content and the links and references for all the websites it finds during its search, and it may index up to a million pages a day.

Example: Excite, Lycos, AltaVista and Google.

When you ask a search engine to locate information, it is actually searching through the index which it has created and not actually searching the Web. Different search engines produce different rankings because not every search engine uses the same algorithm to search through the indexes.

One of the things that a search engine algorithm scans for is the frequency and location of keywords on a web page, but it can also detect artificial keyword stuffing or spamdexing. Then the algorithms analyze the way that pages link to other pages in the Web. By checking how pages link to each other, an engine can both determine what a page is about, if the keywords of the linked pages are similar to the keywords on the original page.

See You In the Search Engines

Steve
Hosting Impact

Quality Free SEO Tools

Keyword research is without doubt, one of the most important aspects of a website and yet, a large percentage of “Web Masters” / “Website Owners” do not or can not grasp this concept. In our humble opinion, little or no keyword research is like jumping out of a plane, without a properly packed and certified parachute. You just wouldn’t do it.
You know your business better than anyboby else and We can think of no place better to start from. Build a list of your products or services most relevant keywords.  Lost for inspiration, then take a look at your sales brochures and refine your keywors even further. Ask your family and friends and your customers, what they type into the search engines when looking for xyz item. Take a quick peek at your competitors website or stay for as long as you want. Either way, dissect their site and find out why they are placed higher than yours. Quick hint though, they have probably conducted extensive keyword research.

 
Please feel free to utilise Hosting Impact’s keyword suggestion tool.  This keyword suggestion tool is easy to use, simply enter the keyword you would like to find similar keywords for and then press “GO”.
In addition to the above, you may also want to consider the following:

Include variations of your keywords
spelling mistakes, i.e: accomodation, acommodation etc…
keyword phrases (eg Port Stephens weekend accommodation)
single and plural versions of each word where possible (eg use port stephens hotel and port stephens hotels)
common abbreviations

and our personal favourite:

Geographical location…well dur you are thinking, however, how many times do customers phone up and say they want to be number 1 for the word accommodation, which will not do them an once of good especially when you consider that there is approximately 127 000 000 search results. However, if they included their geographical location, “port stephens accommodation” then there is only 680 000 search results. Much better don’t you think.

That is our thought, for what it is worth, but above all else, research, research and research and use freely available seo tools to assist you in your endeavours.

Until Next Time …
Happy Blogging

SEO Steve
Hosting Impact – Free SEO Tools

Quality Free SEO Tools

1.  - Choose relevant keywords to drive targeted visitors to your website. Keywords that potential customers would type into a Search Engine.

1a. – use a keyword research tool to assist in your endeavours.

 
2. – Incorporate these keywords and or keyword phrases into your website pages.

2a. – Use them within the Title Tags and heading tags.

2b. – Use the keywords within in the main content of your website.

2c. – Use them where possible within the links, both internal and external.

2d. – Construct paragraphs around your keywords that give them meaning.
3. – Get links to your site, not just any links but good quality, relevant links.

3a. – Assess and clean up your internal link structure. Ensure that the links are operational and relevant.

3b. – get external or backlinks to your website. 
4. – Promote your website at every possible opportunity.

4a. – Provide users with a html sitemap and a Google xml sitemap.

5. – Constantly monitor, adjust, review and revamp your website.

5a. – Be aware of your Traffic Ranking. 

Avoid where possible all links pointing to the 1 page, for example, www.hostingimpact.com if you are talking about SEO, direct them to your SEO page, talking about Web Design, direct them to your web design page etc. In essence, what you are doing is pointing relevant links to the relevant pages or deep linking of your website. That is a far better proposition than having all links directed to one page.

For a range of Quality FREE SEO Tools that you can use all the time please follow this link. Quality Free SEO Tools

We trust you have found the above information of benefit and should you require additional information or assistance please do not hesitate to contact Hosting Impact accordingly. 

Until Next Time … 
Happy Blogging

SEO Steve
Hosting Impact – Quality Free SEO Tools

Creating Your Website Presence

What is search engine friendly content.  You may believe it is about stuffing your website with targeted keywords, however, it certainly isn’t.  In fact, if you attempted to do that, you may find that you could fall foul of the search engines if you attempt it.  It is a simple rule and one that will keep you in good stead and that is to write copy that not only search engine spiders will look at, but also human beings will as well.  What is the point of having a site that is highly ranked, yet none of your visitors can understand, nor trust?  So it is vital that your website is user friendly to both your visitors, as well as search engine spiders.

First of all you need to answer the following questions:-

1.           What is your site for?

2.           What does it do?

3.           What do you want your visitors to do when they reach it?

4.           Would you like them to spend money when they get to it?

5.           Or are you just providing them with information?

So the above points will have an impact on the copy that you write for the content of your website.

So whenever possible, use short paragraphs or bullet points, as these are more likely to attract visitors, while more lengthy essays will only drive them away.

But if you are selling a service or product then you need to make your site look interesting.  Provide as many calls to action as you can, and not just provide them with an online price list.

So remember that you are trying to attract the search engines, but at the same time your website should be designed for human readers.  As long as your website has been designed well and with people in mind, then 9 times out of 10 you will find that it is search engine friendly also.

Just like a visitor to your website reads the copy on your page in order to figure out what you have to offer, so does a search engine.  So when a search engine is looking at your web page, they are looking for keyword phrases in your copy (Content), as well as other vital components. 

Below are provided a number of tips which may help you in your SEO endevours. The list is by no means complete or final and is provided purely as a guide. For additional information please visit the following link: http://www.hostingimpact.com/search_engine_optimisation_preparation.htm

1.  Although there are no hard and fast rules, the general feelings are that you should have at least 200 words of relevant copy on each page of your website.  Although this may be difficult at times, search engines really like it, so it is important that you increase the amount of copy where and when you are able to.

This text, wherever possible, should include your most important keywords and or keyword phrases, but should still remain logical and easy to read for your website visitors.

2.  Ensure that you use the keyword phrases which you have used within your meta tags and meta description sections for that particular webpage.

3.  Add additional relevant copy filled pages to the site, such as how to articles, tips or tutorials.  Not only do these types of pages help with SEO, but you may find that other sites will link to yours.

These tips, although not infinite or definite should not be ignored, as optimising your web page  (content) is one of the most important things you could possibly do in order to improve your rankings in the Search Engines.

We trust that you have found this information helpful and in the event that you require additional information or assistance please feel free to contact Australia’s Leading Search Engine Optimisation Specialists , Hosting Impact.

Until Next Time…

Happy Blogging
SEO Steve
www.HostingImpact.com

Keyword. (2008, August 30). In Wikipedia, The Free Encyclopedia. Retrieved 01:06, October 25, 2008, from http://en.wikipedia.org/w/index.php?title=Keyword&oldid=235095623

Search Engine Optimisation Specialists

If you make your page titles as simple, descriptive and relevant as possible, it will make it easier for the search engines to know what each page of your website is about.  This will then allow people to scan through the search results they get, and are able to quickly determine if your document contains what they are actually looking for. 

Additionally, it should be remembered that the page title is generally what is used in order to link to your site from the results provided by the search engines.

Above all else, it is important to ensure that the title on each of your web pages refelct the actual content of that page. We believe that it is one of your most important elements of your website.  In fact, some people will argue that this the most important part of any site above all other things. Please visit this website to see an example of correct Titlt Tags

We as Search Engine Optimisation Specialists often see websites that have the same “Title Page Tag” spread throughout the entire website. If you do nothing else, please ensure that the Title Tag on each of your webpages reflect the nature or content of that page and that page only.

Until Next Time…

Happy Blogging

SEO Steve
Support
Hosting Impact
Australian Seach Engine Optimisation Specialists