Posts Tagged ‘search engines’

Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.

If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.

Keyword density is always expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is achieved by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The generally accepted standard for keyword density on a website is between 3% and 5%,. This is  believed to be the  most acceptable number to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

Simple steps to check the density:

• Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.

• Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.

• Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.

• When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.

• Using the total word count for the page and the total number of keywords you can now calculate the keyword density.

See You in the Search Engines

Steve
Hosting Impact

SEO Professionals to assist you in improving your Website Rankings

We often get asked what are the best things to do to get a higher ranking on Google, Yahoo or MSN for that fact.  We don’t believe that there is just 1 thing to do to achieve a higher ranking, but a combination of a lot of little things.

The Search Engines use a complex range of algorithms to achieve the findings that they have and rightly so, they are very protective and cautious in regards to the integrity of those findings and the algorithms that are used. With that in mind, it would be then fair to suggest that they have the right to constantly change, alter, amend or rectify the code at any given time, to prevent spammers and people with unethical motives from dominating the search results.

In our experience, we have found that by utilising the guidelines, albeit very loose, and making your website, a website of worth and value, will over time ensure you of the high rankings you desperately seek. Read the rest of this entry »

Free SEO Tools to assist you in improving your website

Ask as many people as you can find, the following question … what is Search Engine Optimization (SEO) ? and you will receive different answers.

For simplicity, let’s agree to use the following as a starting point. SEO can be defined as the process of making changes to the content, code and structure of your website to make it more accessible to search engines by providing clearly defined keywords and or keyword phrases of your niche.

Search engine optimization is not and never has been about tricking or scamming the search engines.

Granted, in the “Early Days” you only had to place a keyword here or there and you were basically given the number 1 spot. That proved to be both good and bad, however, as search engines evolved and they do and will continue to do so, you will need to ensure that your website is correctly optimised.

Optimisation is about understanding what elements search engines look for on a webpage to help in determining the relevance of that webpage for a particular keyword or keyword phrase. By understanding these elements and making the relevant adjustments to your webpage, you can improve your rank for a search term.

As we all know, Search engines use “spiders” or “crawlers” to visit your Web site and index the information accordingly. This information includes the content, as well as some coding aspects used to construct your webpage or website.

When designing or building your website, there are two simple things to take into consideration. Firstly, your website visitors and Secondly the Search Engines. Told you it was simple. Get those two aspects correct and you are grining. Don’t however, rely on building it once and then leaving it there, to be ranked highly for your keywords, both long tail and short tail, you must constantly work it. Look at it like exercise, if you don’t exercise your body and muscles, they waste away, same with your website, if you don’t consistently add new information, promote it and work it, it to will waste away and join the other forgotten websites languishing at the bottom of the internet pit.

Please feel free to read more on Saerch Engine Optimisation by visiting this link http://www.hostingimpact.com/search_engine_optimisation.htm

and use Our Free SEO Tools here

http://www.hostingimpact.com/free_tools.htm

In the next couple of posts we will talk more about Search Engine Optimisation.

Until Net Time …
Happy Blogging

SEO Steve
Hosting Impact – FREE SEO Tools

Australian Website Design Professionals

There is a general concensus out there in internet land that Meta Tags either don’t work or of no use anymore. Be that as it may, We, Hosting Impact, do not subscribe to that theory. True, the search engines may not lend as much weight to them as they once did and we have the spammers, once again, to thank for that. Any useful tool that has been designed to assist everyone, has been exploited by the spammers, used, spat out and disgarded like an old toy, until it serves little or no purpose.

With all that aside, Meta tags still have a place within Websites and the correct implementation of Search Engine Optimisation procedures. Meta Tags offer a hint or clue to the search engines of what lies beneath and within the website. This hint is enough to entice the engines to crawl your website and rank it accordingly.

We are not saying that Meta Tags are the be all to end all, however, we do believe that if you use them and use them correctly, they will provide you with a benefit. How much of a benefit, is up for debate and we are not interested in that. We are more interested in developing and implementing sound SEO practices and web design techniques.

In a nutshell, if the content of your website reflects or relates to the hidden meta tags, then it stands to reason that the spider has a valuable point of reference on the content of that page and more importantly, your keywords and or keyword phrases. Keyword Suggestion Tool

We trust you have found this of benefit. Please feel free to contact us to discuss this in length.

Until Net Time …
Happy Blogging

SEO Steve
Hosting Impact – Australian SEO Specialists

Australian Website Design Professionals

The following Tips are just that, Tips or ideas. They are certainly not definitive, nor are they exhaustive, but purely given as a guide, nothing more, nothing less.

Please feel free to add to them as and when you see fit:

1. Create original relevant content.
2. Add fresh relevant content on a regular basis.
3. Create content where it’s principles remain valid, if possible, for years to come.
4. Write as if you are talking with friends or family, not the search engines.
5. One (1) Subject, One (1) Post. Keyword relevant rich content. Read the rest of this entry »

Australian Website Design Professionals

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. More importantly, update with fresh, relevant content.

2. Allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

3. Include a ‘Book Mark, Add this site to your Favorites and a link to your Social Media sites such as Twitter‘.

4. Add a link ‘Recommend this site to a Friend’ so that your website visitors can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

5. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page. Click on the following links as an example:

Main Website: www.hostingimpact.com

Sub Domain:  http://www.sydney.hostingimpact.com/

Bonus 2 Tips

a. Create a FAQ page which addresses the most commonly asked questions about your Products and Services. 

b. Ensure that each page on your website is optimised correctly and has appropriate titles and keywords so that your customer can find their way back to your site.

We trust you have found this post of benefit and please feel free to contact Hosting Impact for additional information or assistance.

Until Next Time …

Jade - Hosting Impact Support

Happy Blogging

SEO Steve
Hosting Impact – Web Design 

Search Engine Optimisation

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Search Engine Optimisation Specialists

If you make your page titles as simple, descriptive and relevant as possible, it will make it easier for the search engines to know what each page of your website is about.  This will then allow people to scan through the search results they get, and are able to quickly determine if your document contains what they are actually looking for. 

Additionally, it should be remembered that the page title is generally what is used in order to link to your site from the results provided by the search engines.

Above all else, it is important to ensure that the title on each of your web pages refelct the actual content of that page. We believe that it is one of your most important elements of your website.  In fact, some people will argue that this the most important part of any site above all other things. Please visit this website to see an example of correct Titlt Tags

We as Search Engine Optimisation Specialists often see websites that have the same “Title Page Tag” spread throughout the entire website. If you do nothing else, please ensure that the Title Tag on each of your webpages reflect the nature or content of that page and that page only.

Until Next Time…

Happy Blogging

SEO Steve
Support
Hosting Impact
Australian Seach Engine Optimisation Specialists