Posts Tagged ‘web 2.0’
October 26, 2008 | 
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Creating Your Website Presence
There is no doubt whatsoever that a WordPress blog, hosted on your own domain and web hosting account should be the way that you go when you create your business blog, in our humble opinion.
As you will read throughout this blog, the interactive element of Web 2.0 does present a massive range of new and exciting opportunities for promoting your site or blog.
But, that being so, you must have a blog site that can take full advantage of those opportunities.
In other words, if you are generating traffic from what we might call Web 2.0 activities, then you must send that traffic to a site that the visitors will feel comfortable with, and will hopefully like enough to add to their bookmarks folder.
If website visitors find your content through a Web 2.0 related resource, and then end up on a dull and somewhat lifeless hosted blog then your credibility and their stay on your website or blog are both going to be extremely short lived!
You must appreciate that you do not only want people to visit your blog or site but you also want them to visit, stay and return often, You need them to interact with your site in some way, with the aim of them returning time after time.
Eventually, of course, you want them to become your customer as well, but they will not do any of these things if they land on a boring, lifeless blog or website the very first time that they visit.
We believe that using WordPress on your own hosted domain is the simplest and quickest way of getting a superbly interactive blog set up that is fully in-tune with the requirements of all the traffic (both Webs 2.0 and 1.0 ‘styles’) that this blog will teach you to generate.
The WordPress that you have just installed on your domain name is a superbly flexible system, but it is far from perfect.
There are a 1001 things that Wordprss cannot or does not do ‘straight out of the box’, but what WordPress does have is immense flexibility and malleability.
So, WordPress users all over the world have created hundreds of plug-ins and widgets for WordPress that you can install into the admin area of your blog (usually free) to add a huge amount of additional usability to your blog.
WordPress has plugged itself into the open source communities’ ability to create any number of widgets or plug-ins that can massively enhance all of your marketing and conversion efforts, and there is simply no other system around with this level of increased functionality.
In other words, everything that you could ever want to change, alter or enhance about your blog site can be done by installing the correct plug-in or widget.
That is not to say that that you would ever use or utilise all of them, because you wouldnt, however, you can certainly use the ones that would benefit your goals or objectives.
In the event that you would like to install WordPress on your Domain and require assistance, please contact Hosting Impact Blog Installation.
Long Live Open Source.
We trust you have enjoyed this update and please feel free to contact us for additional information.
Until Next Time...
Happy Blogging
SEO Steve
Hosting Impact - Australian Search Engine Optimization Specialists
Creating Your Website Presence
Why Is Blogging So Effective?
If there is one single phenomena that could best be said to represent the idea behind Web 2.0, it is blogging.
A blog is simply a website that will usually ‘provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs.’ according to Wikipedia.
Whilst blogs first came into being as online personal diaries, the ones that we are going to concentrate on are those that are used for business.
Blogs have many attractions, the main one being their simplicity. Anyone who has the basic ability to use two fingers on a keyboard can begin to create their own blog,
They can also be updated as often as you like, and many people do update their blogs two or three times a day.
This means that there is a constant stream of fresh new content available on blog sites, which is probaly the main reason that blogs are fast becoming the favorite sites of the major search engines, especially Google, itself the #1 search engine.
There is no need to know anything whatsoever about website creation or scripting language to create a blog.
No matter which blogging ‘platform’ (system) you use, it is always a simple question of following a very small handful of simple instructions, and you are good to go.
And, as the Wikipedia definitions suggest, a core function of blog sites is that they invite reader input and feedback in the form of comments.
What a good blog site therefore does is start a ‘conversation’ between the blog site owner and their readership.
It has an inherent ability to begin building a relationship centered around a common area of interest, as expressed in the subject matter of the blog itself.
So, in simple terms, if for example you are an avid mountain climber, and start a blog about your hobby, then the chances are very good that most of the people who visit your pages will be interested in climbing mountains too.
So, all you need to do is create articles that are interesting or controversial enough to prompt your readers to comment and you have generated a discussion or debate about a subject that is close to your heart.
And, the point is that you can create your own blog about any topic under the sun, and publish it for the whole world to read literally within minutes of sitting down in front of your computer.
Our next post will discuss Business Blogs.
We trust you have found this information of assistance and please feel free to contact Hosting Impact for further assistance.
Until Next Time...
Happy Blogging
SEO Steve
Hosting Impact - Australian Search Engine Optimization Specialists
Posted in Blogs | 
Tags: blogging, business blog, google, internet marketing business, Small Business Hosting, video logs, vlogs, web 2.0, Website Traffic, wikipedia The Free Encyclopedia | 
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