Posts Tagged ‘website’

Just don’t focus on the home page, keywords and titles.

The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer

If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?

When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

Web Hosting

Every enterprise or website business owner wants to increase their business in one way or the other. With the onslaught of the internet entering our world, ecommerce has now flourished and will continue to do so. Traditional brick and mortar businesses are now investing money into their websites to sell and promote their stock and or services. This investment is all aimed at increasing their brand awareness amongst their customers. In fact, small businesses can now compete effectively and efficently against the big corporations and more importantly get their message out.

It is one thing to have a good website that is selling your widgets, however, you need a reliable web hosting comany to ensure that your website is live on the internet. There are literally thousands of web hosting providers that are available in the market today.

The question remains  of how to choose a good web hosting provider for your website. Read the rest of this entry »

Quality Free SEO Tools

All online businesses and websites have 2 aims or objectives and they are to make their website stand out from the crowd and secondly, to make sales.  With this in mind, it’s understandable that the majority of our time is directed towards getting ‘traffic’.  Without it, a website has no prospects and thus no sales.

Consider this option though, instead of a constant need and push for additional website traffic, why not utilise the traffic you already have?  For example, you may currently make 1 sale for every 400 unique visitors, however, by refining your web pages,  you could very well make 1 sale for every 200 unique visitors. By refining your current webpages, you have effectively doubled your sales.

You will find below a number of options to consider in refining your current webpages. The secret though, is to test and evaluate, test and evalute. Track your results at all times.

1. A subscription box to your newsletter. By way of thanking them for siging up, give them a free gift or ebook.

2. A window that appears only as the visitor leaves your site. Please remember though that some people detest popups of any kind. Ensure that you have good quality information and content available.

3. Experiment With your current Web Site Design. Add additional images, add new content, add a poll, ask for your visitors comments. Make your website more interactive. Does your website have a clear path to follow or clearly defined “Call to Action”

4. If your website has too much information or clutter, Simplify your page. More choices does not necessarily make it better.  View it from your customers eyes or point of view. You know what you like and don’t like when you when you visit a website, then implement that.

Test and evaluate every aspect of your website and make the best use of your exisitng traffic and by converting 1extra customer from every 200 unique visitors is effectively doubling your sales and increasing your profit.

Have a clearly defined “Call To Action” and get your website visitors to interact with your website, either by way of signing up for your newsletter or making a phone call or sending an email. Anything is better than nothing.

Trust you have found this of benefit and should you require additional information or assistance please do not hesitate to contact us accordingly.

Until Next Time …
Happy Blogging

SEO Steve
Hosting Impact – Small Business Hosting

Creating Your Website Presence

What is search engine friendly content.  You may believe it is about stuffing your website with targeted keywords, however, it certainly isn’t.  In fact, if you attempted to do that, you may find that you could fall foul of the search engines if you attempt it.  It is a simple rule and one that will keep you in good stead and that is to write copy that not only search engine spiders will look at, but also human beings will as well.  What is the point of having a site that is highly ranked, yet none of your visitors can understand, nor trust?  So it is vital that your website is user friendly to both your visitors, as well as search engine spiders.

First of all you need to answer the following questions:-

1.           What is your site for?

2.           What does it do?

3.           What do you want your visitors to do when they reach it?

4.           Would you like them to spend money when they get to it?

5.           Or are you just providing them with information?

So the above points will have an impact on the copy that you write for the content of your website.

So whenever possible, use short paragraphs or bullet points, as these are more likely to attract visitors, while more lengthy essays will only drive them away.

But if you are selling a service or product then you need to make your site look interesting.  Provide as many calls to action as you can, and not just provide them with an online price list.

So remember that you are trying to attract the search engines, but at the same time your website should be designed for human readers.  As long as your website has been designed well and with people in mind, then 9 times out of 10 you will find that it is search engine friendly also.

Just like a visitor to your website reads the copy on your page in order to figure out what you have to offer, so does a search engine.  So when a search engine is looking at your web page, they are looking for keyword phrases in your copy (Content), as well as other vital components. 

Below are provided a number of tips which may help you in your SEO endevours. The list is by no means complete or final and is provided purely as a guide. For additional information please visit the following link: http://www.hostingimpact.com/search_engine_optimisation_preparation.htm

1.  Although there are no hard and fast rules, the general feelings are that you should have at least 200 words of relevant copy on each page of your website.  Although this may be difficult at times, search engines really like it, so it is important that you increase the amount of copy where and when you are able to.

This text, wherever possible, should include your most important keywords and or keyword phrases, but should still remain logical and easy to read for your website visitors.

2.  Ensure that you use the keyword phrases which you have used within your meta tags and meta description sections for that particular webpage.

3.  Add additional relevant copy filled pages to the site, such as how to articles, tips or tutorials.  Not only do these types of pages help with SEO, but you may find that other sites will link to yours.

These tips, although not infinite or definite should not be ignored, as optimising your web page  (content) is one of the most important things you could possibly do in order to improve your rankings in the Search Engines.

We trust that you have found this information helpful and in the event that you require additional information or assistance please feel free to contact Australia’s Leading Search Engine Optimisation Specialists , Hosting Impact.

Until Next Time…

Happy Blogging
SEO Steve
www.HostingImpact.com

Keyword. (2008, August 30). In Wikipedia, The Free Encyclopedia. Retrieved 01:06, October 25, 2008, from http://en.wikipedia.org/w/index.php?title=Keyword&oldid=235095623

Australian Seacrh Engine Optimisation Specialists

Below are 4 great tips on receiving traffic to your new website or blog.

1. Forum marketing

You can begin by posting in various relevant forums to enhance your presence. Be a consistent contributor to the posts, offer sound advice and above all be respectful of other users. Over time, other contributors will come to know and trust you and they will actively seek out your opinion or thoughts. Remember to place your Signature, which is nothing but text of about 3-4 lines, with a link to your web site or the affiliate’s website placed strategically within your Profile on the Forum.

 2. Title Tag

A blog must have an effective relevant title tag in order to get a good ranking within the search engines. The title plays a vital role, initally, however the actual post must be well-written and informative and pertain to the subject. Ensure that the Title Tag and content tie into together. This will provide your web site with good traffic.

3. Tell-a-friend

It is also a good idea to place a “Tell-a-Friend” script on your website. Once again, don’t place it on some obscure place of your website, make it prominent, top left or right side and just underneath the header has always worked best for us. The “Tell-a-Friend” script may help you in getting more traffic as visitors may recommend your website to other people.

4. Promotion

If you’ve liked a product that you’ve used and there is an opportunity for you to leave behind a suitable testimonial, well then do so. Remember to place a link to your website at the end. Promote your website at every available opportunity, in your daily conversation with customers, friends, associates. Ask them for their opinion on your website, the colours, design, layout etc but promote it at all times. Every email that you send out should have your company details and or Branding and with links back to your website. This will also ensure that adequate traffic comes to your web site.

Be sure to bookmark us and return often as we will be adding new posts on Search Engine Optimisation (SEO) Tips and Techniques, Internet Marketing, Website Traffic and so much more.

http://www.hostingimpact.com Australian Search Engine Optimization Specialists