Posts Tagged ‘wikipedia’
October 25, 2008 | 
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Search Engine Optimisation Specialists
So, let’s extend the idea of creating a blog, to creating one about your business.
It really does not matter what your business, the same ‘rules’ apply – you create your blog, and begin to make ‘postings’, which is a very grandiose way of describing the ability that a blog gives you to basically write whatever you want to.
Let’s imagine a couple of different scenarios.
Situation one is that you own a ‘real world’ business that sells widgets. You have a customer list of people who have bought your widgets before, so you can use your blog as a regular newsletter to which you publish all of your latest special offers, discount deals, news and so on.
It is a fantastic way of keeping in touch with your existing customers and, by publishing regular news bulletins through the company blog site, it offers a way to invite potential new customers to have a look inside your organization too, before they decide whether or not they want to work with you.
Of course, the limitation of using a blog for a real world business selling tangible physical products is that no blog or website can actually deliver the product for you.
However, in situation two, where you are using a blog to promote an online or Internet marketing business, even that can be achieved through your blog site to a certain extent.
Let’s imagine that your business is selling a website traffic generation service to other businesses on the net who want to increase the people that see their own sites.
You can write about all of the latest traffic ideas that you have and promote your services through the blog. You would also most probably have a ‘buy now’ button featured somewhere very prominently on the front page. You might also review traffic generation products from other companies, and carry links on your blog that would take the reader directly to the sales page for the product in question, if they have an interest in finding out more.
Although (as Wikipedia points out) blogging was initially a text based publishing medium, it is now increasingly becoming linked to other media, such as video, as well. So, not only can you write reviews but you can even create short movies to do the same as well, and publish them to your blog (and other places, as we shall see later).
You can create video presentations about your business, your products or basically whatever else you want, and have it out there in front of a potential audience of over 1 billion people in a matter of minutes.
It has been said that there are ‘three cornerstones’ to online success and that they are visitor traffic, visibility and perceived credibility. This is a critical concept to grasp, and one to which we will return time and again.
A blog site is such a powerful marketing tool because it allows you to address all three of these requirements through the one simple site, as you are about to discover. To take it one step further, a Blog site that is updated consistently and regularly with relevant content is such a powerful marketing tool.
We trust you have found the information useful and please feel free to contact Hosting Impact for assistance in creating your Blog.
Until Next Time
Happy Blogging
SEO Steve
Hosting Impact - Australian Search Engine Optimisation Specialists
Search Engine Optimisation Specialists
A backlink is a link which directs others towards your site; they are also referred to as inbound links (IBL’s). So, the number of backlinks that your site has is an indication of how popular or important it is according to your peers (other site owners). These are especially important for SEO, as search engines such as Google will give more credit to those sites with a good number of quality backlinks. So they will then consider these sites more relevant than others in the results pages of a search query.
Most search engines will want websites to have a level playing field, and so will more often than not look for natural links that have been built slowly over time. Although it can be fairly easy to manipulate the links on a web page in order to achieve a higher ranking, it is a lot harder to influence a search engine with external backlinks from another site. This is why these feature so highly in a search engine’s algorithm. Today it has gotten even harder to achieve these inbound links because of unscrupulous webmasters. Such people try to achieve these links by deceptive or sneaky techniques (through either hidden links or through automatically generated pages). Such pages are known as link farms and they are generally disregarded by search engines. But if you are linked to such a link farm, then you may find your site being banned entirely from these search engines.
Another way of achieving quality backlinks to a site is to entice quality visitors to come to yours.
There are a number of ways in which back linking can be achieved.
1. Reciprocal Linking - this is where you link to another site that provides the same service or product as you and they in turn have a link to your site on theirs.
2. Site Submissions. Submit links for your site to directories which allow free submissions, or if you can afford it, some paid directories. There are many sites around which offer a service where you can submit your site details to numerous sites. Plus, if you want, you can always create your own directory of similar websites.
3. Articles. This is another way of getting great backlinks. So if you have a reputable looking site that contains informative, well written reviews, then there is a good chance that your articles will receive high search engine rankings also. But it is vital that any articles you write are on the subject, informative and thorough in relation to your site. Also you could always write a few articles for submission to article sites such as EzineArticles.com or SearchWarp.com. This is another great way of getting even more backlinks to your site.
Below are a few tips you will need to consider in order to write good articles for your site.
a. Write in a way that your intended target audience will understand what you are trying to say. In other words, don’t write it like you were a teacher talking to a class of 10 year olds, but don’t be overly complicated.
b. Check your spelling, grammar and punctuation.
c. Consider an article of between 300 to 500 words.
d. Always include a resource box at the end, as this will include that all important backlink to your site. This resource box should also include a short biography regarding you and your site.
4. Blogging. This has now become an integral part of the internet and is one of the most effective ways of linking. You either have the choice of placing a few words of comments on to someone else’s blog, or you may want to link to them from your own blog. In fact, you will find that most blogs will be happy to link back to you. However, it is important that you try to update your blog regularly and post interesting content to ensure that people will want to link back to you.
Trust you have found this article helpful and should you require additional information or assistance please feel free to contact us accordingly at Hosting Impact.
Till Next Time...
Happy Blogging
SEO Steve
Hosting Impact - Australian Search Engine Optimisation Specialists
Backlink. (2008, October 14). In Wikipedia, The Free Encyclopedia. Retrieved 01:13, October 25, 2008, from http://en.wikipedia.org/w/index.php?title=Backlink&oldid=245192050
Posted in Search Engine Optimisation | 
Tags: Australian Search Engine Optimisation Specialists, Australian Web Designer, Australian Web Hosting, backlinks, blogging, Blogs, Citing Wikipedia, directories, inbound links, Reciprocal Linking, resource box, Search Engine Optimisation, search engine ranking, seo, Site Submissions, website articles, wikipedia, wikipedia The Free Encyclopedia | 
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Creating Your Website Presence
What is search engine friendly content. You may believe it is about stuffing your website with targeted keywords, however, it certainly isn’t. In fact, if you attempted to do that, you may find that you could fall foul of the search engines if you attempt it. It is a simple rule and one that will keep you in good stead and that is to write copy that not only search engine spiders will look at, but also human beings will as well. What is the point of having a site that is highly ranked, yet none of your visitors can understand, nor trust? So it is vital that your website is user friendly to both your visitors, as well as search engine spiders.
First of all you need to answer the following questions:-
1. What is your site for?
2. What does it do?
3. What do you want your visitors to do when they reach it?
4. Would you like them to spend money when they get to it?
5. Or are you just providing them with information?
So the above points will have an impact on the copy that you write for the content of your website.
So whenever possible, use short paragraphs or bullet points, as these are more likely to attract visitors, while more lengthy essays will only drive them away.
But if you are selling a service or product then you need to make your site look interesting. Provide as many calls to action as you can, and not just provide them with an online price list.
So remember that you are trying to attract the search engines, but at the same time your website should be designed for human readers. As long as your website has been designed well and with people in mind, then 9 times out of 10 you will find that it is search engine friendly also.
Just like a visitor to your website reads the copy on your page in order to figure out what you have to offer, so does a search engine. So when a search engine is looking at your web page, they are looking for keyword phrases in your copy (Content), as well as other vital components.
Below are provided a number of tips which may help you in your SEO endevours. The list is by no means complete or final and is provided purely as a guide. For additional information please visit the following link: http://www.hostingimpact.com/search_engine_optimisation_preparation.htm
1. Although there are no hard and fast rules, the general feelings are that you should have at least 200 words of relevant copy on each page of your website. Although this may be difficult at times, search engines really like it, so it is important that you increase the amount of copy where and when you are able to.
This text, wherever possible, should include your most important keywords and or keyword phrases, but should still remain logical and easy to read for your website visitors.
2. Ensure that you use the keyword phrases which you have used within your meta tags and meta description sections for that particular webpage.
3. Add additional relevant copy filled pages to the site, such as how to articles, tips or tutorials. Not only do these types of pages help with SEO, but you may find that other sites will link to yours.
These tips, although not infinite or definite should not be ignored, as optimising your web page (content) is one of the most important things you could possibly do in order to improve your rankings in the Search Engines.
We trust that you have found this information helpful and in the event that you require additional information or assistance please feel free to contact Australia's Leading Search Engine Optimisation Specialists , Hosting Impact.
Until Next Time...
Happy Blogging
SEO Steve
www.HostingImpact.com
Keyword. (2008, August 30). In Wikipedia, The Free Encyclopedia. Retrieved 01:06, October 25, 2008, from http://en.wikipedia.org/w/index.php?title=Keyword&oldid=235095623
Posted in Search Engine Optimisation | Tags: Australian Search Engine Optimisation, content, keyword phrases, keywords, relevant content, search engine, search engine friendly, Search Engine Optimisation, search engine result, seo endeavours, seo specialists, web pages, webpage, website, Website Link, Website Traffic, wikipedia | Comments