A Business Blog is considered a must have tool for online marketing, that can not only save you thousands of dollars but also can provide great business opportunities. Blogs are user-friendly, easy to customise and have numerous plugins available, all designed to get your marketing message out to your potential customers.
Companies engaging in business blogging have a definite edge over their competitors, who are not blogging.
1. Word-of-Mouth. In a survey, there are approximately 14 million blogs with 80,000 new blogs being added each day. It is believed that about 30 percent of the 50 million internet users are blog readers. The Internet is able to spread information quickly and effectively and 1 person passes your blog to 2 people and they in turn pass it to 2 people each, well it doesn’t take long for your blog or post to have been seen and read by literally 1000′s of potential new customers. This can then create …
2. Awareness and loyalty. Communication, especially open and honest communication with your customers creates trust and loyalty among them. If you can offer true customer support and service and respond quickly and promptly to their questions and comments, this will then allow them to give you positive …
3. Feedback. With positive feedback, this also helps to build trust with potential customers. Blogs are also good for product reviews and research. Imagine having at your fingertips, valuable information, feedback and ideas from your customers, that would allow you to make improvements or correct some minor flaw or policy, to make their shopping experience with you easier.
A Blog could be viewed as a booth in the biggest trade show on earth everyday. You need to positively promote, update, maintain and market it everyday. Gone are the days of if you build it they will come, it just doesn’t happen.
The Really Simple Syndication (RSS) feeds are important too in conjunction with your blogs in receiving the best benefits. Use effective keyword relevant phrases, in an endeavour to attempt to generate high ranking status within the search engines.
RSS for news update feeds which can be read via RSS reader applications are a very handy tool for business and internet marketers and should be used and promoted accordingly.
We trust that you have found the above information useful and please feel free to contact Hosting Imapct for additional assistance.
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