Blogs are or should be considered a strategic business communication and marketing tool. Why do we believe that ? Good Question … Here is a brief list of why we believe that. 1. Blogs are becoming a standard for savvy Internet users. The number of users, feeds and blogs are growing everyday and businesses recognise the fact that they can engage their potential customers on a more personal level. 2. Keyword / keyword Phrases. This wold...

If Content is king, then, original relevant content is the Ruler of the land.  We regularly receive emails or phone calls from customers who complain that they have written a Blog or an article and they still don’t have any sales. This is all our fault, because we told them to get a blog. That’s true…We did say that, however, we also re-inforced to them that there is absolutely no point in installing a Blog if you do...

The following Tips are just that, Tips or ideas. They are certainly not definitive, nor are they exhaustive, but purely given as a guide, nothing more, nothing less. Please feel free to add to them as and when you see fit: 1. Create original relevant content. 2. Add fresh relevant content on a regular basis. 3. Create content where it’s principles remain valid, if possible, for years to come. 4. Write as if you are talking with friends or...

Thanks to the internet, people from different parts of the world are now able to communicate and interact with each other more now that at any other time in history.  The interent has provided a medium in which to express and convey your feelings, thoughts, products or services.  One of many mediums available to us are Blogs.  In some cases, Bloggers have earned fame and fortune and then of course their are bloggers that don’t.  Where...

1. Give your website visitors a free subscription to your e-zine or newsletter. Please remember to give something extra with the free subscription. You could offer a free gift, download or advertising when they subscribe. It’s the extra bonus that your website visitors will appreciate. 2. Provide your visitors with free relevant content. Your content will be more attractive to your visitors if it’s up-to-date and original and...

    Video blogging or VLOGS has a lot of distinct advantages over text-based blogging, and it is little wonder that this new technology is catching on all over the internet. Video blogs or VLOGS very effectively grab the attention of your website visitors, and people are much more likely to become excited about the dynamic content of a video blog than they are likely to find a written posting very thrilling. The more enthusiastic...