Keyword research is without doubt, one of the most important aspects of a website and yet, a large percentage of “Web Masters” / “Website Owners” do not or can not grasp this concept. In our humble opinion, little or no keyword research is like jumping out of a plane, without a properly packed and certified parachute. You just wouldn’t do it.
You know your business better than anyboby else and We can think of no place better to start from. Build a list of your products or services most relevant keywords. Lost for inspiration, then take a look at your sales brochures and refine your keywors even further. Ask your family and friends and your customers, what they type into the search engines when looking for xyz item. Take a quick peek at your competitors website or stay for as long as you want. Either way, dissect their site and find out why they are placed higher than yours. Quick hint though, they have probably conducted extensive keyword research.
Please feel free to utilise Hosting Impact’s keyword suggestion tool. This keyword suggestion tool is easy to use, simply enter the keyword you would like to find similar keywords for and then press “GO”.
In addition to the above, you may also want to consider the following:
Include variations of your keywords
spelling mistakes, i.e: accomodation, acommodation etc…
keyword phrases (eg Port Stephens weekend accommodation)
single and plural versions of each word where possible (eg use port stephens hotel and port stephens hotels)
and our personal favourite:
Geographical location…well dur you are thinking, however, how many times do customers phone up and say they want to be number 1 for the word accommodation, which will not do them an once of good especially when you consider that there is approximately 127 000 000 search results. However, if they included their geographical location, “port stephens accommodation” then there is only 680 000 search results. Much better don’t you think.
That is our thought, for what it is worth, but above all else, research, research and research and use freely available seo tools to assist you in your endeavours.
Until Next Time …
Hosting Impact – Free SEO Tools