Google Adwords - Pay Per Click Advertising
Hosting Impact has partnered with Australia's leading Pay
Per Click Adwords Company to provide this service.
Traditional business advertising is being replaced by web
pages, iPods and email. In this new world, where people are
looking to purchase goods or a service, Google is the major
player.
85% of Australian searches
last month were on Google (Hitwise)
2 out of 3 people never looked past the first page of results
80% of users click an ad without scrolling
So, if you can’t be found on the first
page of a Google search, your business is not part of this
digital world. Your competitors, who are found on Google,
will get all the online business AND purchases made off line,
which are influenced by what is seen online.
Here’s how to have your business appear
on the first page of Google for hundreds of keyword searches
AND to secure the prospect’s contact details.
Click
here to Contact us regarding Pay Per Click Advertising
By using Google ads we’re able to have
your listing found on the first page of Google searches. We
administer Google AdWords campaigns for 100’s of clients
using Pay Per Click
(PPC are those ads on the top
left and down the right hand side of the pages). Google
ads can be targeted by country, state and even time of day.
We have a procedure that gives you 1/3 more Google advertising
space for no more money.
On average only 2% of visitors to business web sites phone
or email them. We can improve this 2% to between 5% and 30%,
which are the outcomes we are getting for our clients. We
produce this result by landing the visitors from the Google
ads on a 60-second multi-media landing page that includes
text, audio and moving visuals. We secure the website visitor’s
contact details in return for an offer made on your behalf.
The offer is usually a rebate or discount on their first purchase,
or added value, or information. This procedure really works
in today’s digital marketplace.
Here is how we build your digital media program
to create a constant flow of qualified prospects to your business.
• We start by preparing
an audio script that you review, to insure your industry knowledge
and expertise is used. We then record this script in a format
that “streams”, even over a dial-up connection.
• We research what “key phrases” people
are actually searching, on the Internet, in your industry
and for your company’s goods and services. You review
these for completeness and we then “tune” them
for maximum effect.
• We establish your Google AdWords campaign using all
of these key phrases and we write a series of ads for your
company that are displayed and tested, to achieve the best
conversion for your business.
• We use a series of 10 photos, illustrating your business
services and/or products, which you can provide, or we can
use stock photos. We add appropriate captions to maximise
the visual impact.
• We discuss with you and agree on a meaningful “offer”
so that you secure the visitor’s name, email address
and phone number.
• We monitor and manage your Google AdWords program
including daily limits and all other variables.
• We establish your 24/7 reporting systems for both
your AdWords program and your audiovisual landing page.
• We optimise your expenditure and Return on Investment
(ROI) performance on a monthly basis.
• You have access to support and consultation by email,
phone and meetings.
• We provide an independent audit of the conversion
characteristics of your website
For various examples of successful offers and
landing pages for a selection of clients click Pay Per Click
Advertising
Pool
Covers
Albert
Smith Group
Alderley
Party Hire
Blue
Air Conditioning
Cape
York Adventures
McCain
Foods
Fraser
Island
V
M Direct - Hello World
Jaxon
and Associates
Meg
Boutique
QX
Australia
These are actual examples, which produce highly
qualified prospects, with their contact information being
emailed directly to the client. When you make an offer and
the prospect accepts it, that’s the start of a business
relationship.
We have two alternatives to suit different business
types.
GOLD:
Our relationship with you, to drive qualified prospects to
your business, requires a once-only investment of $1,995 (including
GST). The on-going review and improvement of your Google campaign,
streaming of the audiovisual and 24/7 online reporting from
AussieWebGoogle, is $99.95 per month (including GST), with
no contract and no fixed term. Alterations to the landing
page, offer and Google campaigns can be made at any time,
without any additional outlay.
SILVER:
We provide the service described in the Gold package above
without the audiovisual landing page. The prospect is landed
directly on your website. The investment required is $995
(including GST) and $99.95 a month (including GST) for refinement
and optimisation of the Google campaign, with no contract
and no fixed term.
For Gold and Silver you would meet the Google
ads cost, which can be capped at a daily limit. When the outlay
reaches the limit the ads no longer appear. The average cost
across all our clients is 35c a click. 100 clicks at 35c costs
$35, so at a 5% success rate; you would get 5 qualified prospects
at an average cost of $7 each. Google pays no commission or
fees.
Google only allows payments via credit card
and Visa, MasterCard or American Express is accepted.
We can also provide our “one click”
call button. This calls the web visitor and you, at the same
time, to allow you to talk to them on the phone, at no cost
to them. Try it for yourself Click
Here This is also an option to add to your audiovisual
landing page.
If you are considering doing the Google Adwords
work yourself, you should first read Google’s “The
Maximum Effect” document at: http://www.google.com/ads/library/maximimum_effect_dec03.pdf
,
to appreciate, what at first seems simple, requires significant
expertise and experience to be successful.
Click
here to Contact us regarding Pay Per Click Advertising
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