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Google Adwords - Pay Per Click Advertising

Hosting Impact has partnered with Australia's leading Pay Per Click Adwords Company to provide this service.

Traditional business advertising is being replaced by web pages, iPods and email. In this new world, where people are looking to purchase goods or a service, Google is the major player.

85% of Australian searches last month were on Google (Hitwise)
2 out of 3 people never looked past the first page of results
80% of users click an ad without scrolling

So, if you can’t be found on the first page of a Google search, your business is not part of this digital world. Your competitors, who are found on Google, will get all the online business AND purchases made off line, which are influenced by what is seen online.

Here’s how to have your business appear on the first page of Google for hundreds of keyword searches AND to secure the prospect’s contact details.

Click here to Contact us regarding Pay Per Click Advertising

By using Google ads we’re able to have your listing found on the first page of Google searches. We administer Google AdWords campaigns for 100’s of clients using Pay Per Click (PPC are those ads on the top left and down the right hand side of the pages). Google ads can be targeted by country, state and even time of day. We have a procedure that gives you 1/3 more Google advertising space for no more money.

On average only 2% of visitors to business web sites phone or email them. We can improve this 2% to between 5% and 30%, which are the outcomes we are getting for our clients. We produce this result by landing the visitors from the Google ads on a 60-second multi-media landing page that includes text, audio and moving visuals. We secure the website visitor’s contact details in return for an offer made on your behalf. The offer is usually a rebate or discount on their first purchase, or added value, or information. This procedure really works in today’s digital marketplace.

Here is how we build your digital media program to create a constant flow of qualified prospects to your business.

• We start by preparing an audio script that you review, to insure your industry knowledge and expertise is used. We then record this script in a format that “streams”, even over a dial-up connection.
• We research what “key phrases” people are actually searching, on the Internet, in your industry and for your company’s goods and services. You review these for completeness and we then “tune” them for maximum effect.
• We establish your Google AdWords campaign using all of these key phrases and we write a series of ads for your company that are displayed and tested, to achieve the best conversion for your business.
• We use a series of 10 photos, illustrating your business services and/or products, which you can provide, or we can use stock photos. We add appropriate captions to maximise the visual impact.
• We discuss with you and agree on a meaningful “offer” so that you secure the visitor’s name, email address and phone number.
• We monitor and manage your Google AdWords program including daily limits and all other variables.
• We establish your 24/7 reporting systems for both your AdWords program and your audiovisual landing page.
• We optimise your expenditure and Return on Investment (ROI) performance on a monthly basis.
• You have access to support and consultation by email, phone and meetings.
• We provide an independent audit of the conversion characteristics of your website

For various examples of successful offers and landing pages for a selection of clients click Pay Per Click Advertising

Pool Covers
Albert Smith Group
Alderley Party Hire
Blue Air Conditioning
Cape York Adventures
McCain Foods
Fraser Island
V M Direct - Hello World
Jaxon and Associates
Meg Boutique
QX Australia

These are actual examples, which produce highly qualified prospects, with their contact information being emailed directly to the client. When you make an offer and the prospect accepts it, that’s the start of a business relationship.

We have two alternatives to suit different business types.

GOLD:
Our relationship with you, to drive qualified prospects to your business, requires a once-only investment of $1,995 (including GST). The on-going review and improvement of your Google campaign, streaming of the audiovisual and 24/7 online reporting from AussieWebGoogle, is $99.95 per month (including GST), with no contract and no fixed term. Alterations to the landing page, offer and Google campaigns can be made at any time, without any additional outlay.

SILVER:
We provide the service described in the Gold package above without the audiovisual landing page. The prospect is landed directly on your website. The investment required is $995 (including GST) and $99.95 a month (including GST) for refinement and optimisation of the Google campaign, with no contract and no fixed term.

For Gold and Silver you would meet the Google ads cost, which can be capped at a daily limit. When the outlay reaches the limit the ads no longer appear. The average cost across all our clients is 35c a click. 100 clicks at 35c costs $35, so at a 5% success rate; you would get 5 qualified prospects at an average cost of $7 each. Google pays no commission or fees.

Google only allows payments via credit card and Visa, MasterCard or American Express is accepted.

We can also provide our “one click” call button. This calls the web visitor and you, at the same time, to allow you to talk to them on the phone, at no cost to them. Try it for yourself Click Here This is also an option to add to your audiovisual landing page.

If you are considering doing the Google Adwords work yourself, you should first read Google’s “The Maximum Effect” document at: http://www.google.com/ads/library/maximimum_effect_dec03.pdf ,
to appreciate, what at first seems simple, requires significant expertise and experience to be successful.

Click here to Contact us regarding Pay Per Click Advertising

 
 

 
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