Convincing your prospects to purchase from you or more importantly your website is a hard job, but have you ever thought that you’re making the process twice as difficult for all concerned if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the entire process cumbersome.
Firstly, ensure that your website visitors can find your order form easily and that a Buy It Now Button is next to all Products and Services. Sounds simple doesn’t it, however, you would be surprised how many websites we review and we find it difficult to purchase from some websites. Consider placing a prominent link to your order page from every page on your web site.
Consider offering various payment options? They may include Paypal, Paymate, Cheque, Money Order or Direct Deposit. Some Website visitors may only want to pay with their credit card and others may want to send a cheque. The more options you offer, the better your chances of making a sale. We have spoken with numerous Website Customers and they remain adamant that they will only accept Paypal, obviously that is their choice, however, it is our belief that they are limiting their potetial clients options.
The great thing of utilising Paypal is the fact that all of the security features, functions and SSL Certificates are already in place and are updated on a regular basis.
Consider adding Customer Testimonials to your website and please remember to place your contact information, on all of your web pages. That alone can assist in boosting your prospects’ confidence about you, your product and your website.
End of the day, common sense should prevail and if you design your website, with your customer in mind and follow a logical process, your customers will have no problems seeing how, where and why to purchase from you.
We trust you have found the above information of use and should you require additional information or assistance please do not hesitate to contact us accordingly.
Until Next Time …