What is YOUR Website’s Main Purpose?

Have you ever sat down and truly considered just what is your website’s main purpose and what you want your website to accomplish for you?

Does your website sell a product? If it does, it has been designed with a decisive purpose. It will

• Present your product/s in the best possible light.
• Invite visitors to join your mailing list or newsletter.
• Answer all potential questions about the product.
• Provide details about shipping, returns and payment options.
• Provide a clear pathway to purchase.
• Make the sales process as simple as possible for the buyer.
• Thank the customer for their purchase.
• Even upsell with another offer.

Does your website sell or offer a service?
If it does, it has been designed with the end result in mind. In otherwords, a clearly defined purpose. It will

• Present the service in the best light possible.
• Invite visitors to stay in touch with you through a mailing list or newsletter.
• Answer all potential questions about the service itself.
• Provide Testimonials
• Provide specific details about the service and delivery and payment options.
• Provide a clear pathway to purchase.
• Make the sales process as simple as possible.
• Thank the customer for their purchase or enquiry.
• Even upsell with another offer.

Does your website provide useful content as its main purpose ? A content based website takes many forms but its main role is usually the delivery of high quality relevant information. As the webmaster or owner who is providing the content, you would ideally have a goal
in mind for the presentation of this relevant content. There is something that you desire from those who come to consume your
content. Therefore you want the website to:

• Deliver the highest quality content possible.
• Deliver the content in an acceptable format and layout.
• Invite visitors to join or subscribe to your mailing list or newsletter.
• Establish your reputation for providing good quality relevant content.
• Promote suitable affiliate links.
• Promote related products and services of your own or trusted third party products.
• Collect appropriate information
• Provide a way for visitors to interact.

Your website may be a combination of any of the above, however, whatever format you adopt, ensure that the content is relevant and up to date and is updated on a regular basis.

Please feel free to obtain our Free Search Engine Optimisation (SEO) Report This detailed report compiles an analysis of your current website and gives you an indication of your websites strengths and weaknesses.

Contact Hosting Impact for additional information or assistance on your website.

Until Next Time …
Happy Blogging

SEO Steve
Hosting Impact
“Creating Your Website Presence”