All online businesses and websites have 2 aims or objectives and they are to make their website stand out from the crowd and secondly, to make sales. With this in mind, it’s understandable that the majority of our time is directed towards getting ‘traffic’. Without it, a website has no prospects and thus no sales.
Consider this option though, instead of a constant need and push for additional website traffic, why not utilise the traffic you already have? For example, you may currently make 1 sale for every 400 unique visitors, however, by refining your web pages, you could very well make 1 sale for every 200 unique visitors. By refining your current webpages, you have effectively doubled your sales.
You will find below a number of options to consider in refining your current webpages. The secret though, is to test and evaluate, test and evalute. Track your results at all times.
1. A subscription box to your newsletter. By way of thanking them for siging up, give them a free gift or ebook.
2. A window that appears only as the visitor leaves your site. Please remember though that some people detest popups of any kind. Ensure that you have good quality information and content available.
3. Experiment With your current Web Site Design. Add additional images, add new content, add a poll, ask for your visitors comments. Make your website more interactive. Does your website have a clear path to follow or clearly defined “Call to Action”
4. If your website has too much information or clutter, Simplify your page. More choices does not necessarily make it better. View it from your customers eyes or point of view. You know what you like and don’t like when you when you visit a website, then implement that.
Test and evaluate every aspect of your website and make the best use of your exisitng traffic and by converting 1extra customer from every 200 unique visitors is effectively doubling your sales and increasing your profit.
Have a clearly defined “Call To Action” and get your website visitors to interact with your website, either by way of signing up for your newsletter or making a phone call or sending an email. Anything is better than nothing.
Trust you have found this of benefit and should you require additional information or assistance please do not hesitate to contact us accordingly.
Until Next Time …
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